Chapter 455

On November 26, Aida electronics held a press conference in the electronic industrial park of Chengnan district. On behalf of Aida electronics, Su Jindong announced to the media a series of news about the joint venture with Ti to build a movement factory. The single disc movement manufacturing technology required by the joint venture factory, in addition to some proprietary technologies transferred by Philips, The rest comes from the Taite photoelectric Research Institute jointly established by IDA and TI company a year ago, including all manufacturing technologies including laser suction head. In the future, the R & D of relevant movement technologies will also be fully entrusted to Taite photoelectric research institute. The chief chief engineer of Taite photoelectric research institute will also serve as the general manager of the movement factory.

Chen Xinsheng and Zhang Yaping issued cooperation statements with Philips on behalf of Ti respectively. The representative of scober also announced that it would strengthen cooperation with IDA electronics in the research and development of disc player application technology.

After su Jindong and others explained this, the doubts of media reporters, dealers, representatives of peer manufacturers and Sony's representative Keiichi Watanabe were slightly answered: Aida electronics has long been preparing for the movement factory, and the first-class core technology of laser reading still comes from the Taite photoelectric Research Institute jointly established by Aida and Ti; To be announced at this time, we should respond to the possible impact on IDA electronics after Kewang won the advertising Standard King of CCTV.

It can also be inferred that the main technology of Tete Optoelectronics Research Institute should actually come from TI company. As for why TI company is willing to take out the core technology of high-power laser application, people still have some questions, but it doesn't matter. Perhaps ti is not sure to compete directly with Philips and Sony and has a joint venture with IDA, You can directly share a large movement market.

Of course, it was also noted that Taite photoelectric Research Institute, IDA and Ti each hold half of the shares, and no one controls the Research Institute. As Philips transferred part of the patented technology to IDA electronics, IDA and Ti eventually controlled the movement factory when they established a joint venture.

The production equipment required by the movement factory will be introduced to Ti and Philips respectively. More than 40 production management personnel will also be trained by Philips Shanghai factory in stages for two months.

Philips does not take the initiative to suppress Aida electronics, but a gesture of active support and cooperation, which makes people confused. The story behind Aida electronics can do this step is as intriguing as it is. The more you think about it, the more intriguing it is. Media reporters also sharpened their heads to dig the story behind the scenes.

Su Jin's offensive against the media in the East all said that there were no more behind the scenes stories; But his words won't even be believed by a three-year-old.

In any case, the media, dealers and representatives of DVD player manufacturers all realize that the position of Aida electronics in the DVD player industry has far exceeded that of other manufacturers in the same industry. Wuhuai is the king of the DVD player industry.

This position does not mean that Aida electronics still occupies 40% of the market share of brand DVD players, and the market situation is too volatile and fast. The fundamental industrial and technical advantages of Aida electronics form the final cost advantage, and its strange close relationship with upstream monopoly suppliers makes peer DVD player assembly manufacturers tremble, I dare not have the delusion of challenging the market position of Aida electronics.

Doesn't Kewang think he wants to challenge the position of Aida electronics after winning the advertising Standard King of CCTV? This is a loud slap in the face! Some media reporters have written down the sentence "Kewang competes with IDA in the same city, and CCTV Biao Wang enterprises are slapped in the face" in the record book, which is ready to be the headline of today's special report.

As for competing for the channel resources of Aida electronics, it is even more extravagant. Aida electronics brought at least 300 million profits to the whole dealer system in 1996. Before, the channel providers who wanted to rob Aida electronics predicted that its market might shrink significantly after losing the advertising king of CCTV. This prediction has no realistic basis.

Will these dealers release the thick thighs of IDA Electronics? Unless they can't see the situation clearly.

Now, the DVD player assembly manufacturers in the same industry are afraid that IDA Electronics will use various advantages to crazy expand the market. They are afraid that no one can stop the strong attack of IDA electronics. At the press conference, a reporter directly raised the concerns of peers: "The major media are predicting that Aida Electronics will win 40% of the market share of brand disc players in 1996. What is the goal of Aida electronics in 1997, is it to keep the current market share or want to get more?"

On behalf of Aida electronics, Yang Yun announced the market objectives for the next year: "We see that Kewang, Bubugao, aido, Jinzheng and other peer manufacturers are growing rapidly. Xinke electronics's in-depth research on disc drive system control is also admirable. In the face of the front and back blocking of many excellent peer manufacturers, we are also discussing within Aida electronics. It is a good achievement to keep 30% of the market share next year..."

Looking at Yang Yun's appearance surrounded by long and short lenses, microphones and recording pens, Liu Minghui was extremely unaffected. He didn't even have the courage to stand in the front position for fear of meeting acquaintances in IDA.

Yang Yun announced the next year's market target on behalf of Aida electronics, which is undoubtedly a good news for Kewang. Kewang won the CCTV Standard King advertisement, but it can't resist the huge cost advantage of Aida. What's more, there are no other advertising channels except CCTV? When Liu Minghui was in Aida, he heard Zhang Ke say a complete set of advertising channels Blanket shoes cover all aspects of advertising bombing strategy of local, provincial and municipal media.

Aida lowered its market target for the next year to 30%, which undoubtedly gives enterprises that invested heavily in CCTV to win the top three in the prime time electronic list this year a chance to breathe. Kewang is undoubtedly also a beneficiary. However, one thing is certain that IDA will not allow others to directly infringe on their market position.

Chen Jing and Liu Minghui promptly reported the situation at the press conference to Wenshan hotel. On the second floor of Dongjiang building built by the lake, Xie Jiannan still stood against the windowsill, and the halo reflected by the lake water shook on the window glass.

"If the market competition is too cruel, it won't do much good to Aida electronics itself," Xie Hanjing seriously thought about the deep-seated reasons behind Aida's main reduction of next year's market goal. "There was a unified opinion in Haizhou city and it still played a certain role; Tang Xueqian, I think he still took the overall situation into account..."

The people in this room can't think of a more reasonable explanation. Since Aida electronics has a plan to dig out Liu Minghui and ten senior sales executives, it can't be regarded as completely angering Zhang Ke.

But what role can Liu Minghui and these ten senior sales executives play in Kewang? At first, I expected them to directly pull over the channel providers of IDA electronics in South and central China.

Zhao Jinrong's face is a little calm, but he hasn't been too relaxed. This is true on the faces of Xie Hanjing, Xie Hanming, Chen Jiashan, Xie Zhan and Xie Jiannan. Now it's impossible to rob the channel providers of Aida electronics. Many plans need to be adjusted before that. How to adjust, how to establish their own dealer network, it is impossible to collect the same specification of margin from the dealers by comparison with IDA. To what extent is it appropriate to adjust the amount of margin, how to avoid direct confrontation with IDA electronics in today's market strategy, and so on, we need to discuss clearly today and come up with plans, The dealer conference of IDA Electronics will end today, and Kewang's dealer conference will continue tomorrow.

"Let Chen Jing and Liu Minghui come back first..." Xie Jiannan asked.

"What do you want that useless guy to do here? What help do you expect him to give?" Zhao Jinrong doesn't like Liu Minghui. "Please come back first, and vice president Zhao and manager Yu will call over and study it."

Xie Jiannan doesn't want to kick Liu Minghui off like this. After all, Liu Minghui and the sales supervisor who jumped from Aida have rich experience in practical work. They have already paid all their salaries for one year first, and they will be used up in that year. However, he doesn't want to go against Zhao Jinrong's intention at this time. He has been presiding over the work all the time and made such a big mistake, Zhao Jinrong didn't directly sprinkle his anger on his head, which has given him a lot of face.

When Chen Jing received the call, the press conference of Aida electronics had also ended. In the afternoon, Aida electronics would convene a closed meeting of dealers, and there was no suspense about the agency right and deposit for the next year. The media press conference would chase Su Jindong, Chen Xinsheng, Zhang Yaping, aimer and others. Kewang's dealer conference could only be postponed until tomorrow, A small press conference will also be held to announce this.

Neither Chen Jing nor Liu Minghui can find the opportunity to contact Zhang Ke at this time. They can only go back to Wenshan hotel to discuss countermeasures.

Liu Minghui was told to let him stay in the front building to deal with the aftermath and help the hotel rearrange the venue. When he was sad, he wanted to cry. He knew that he was also excluded from Kewang's core floor.

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