Chapter 498

There is a resort style hotel in the scenic area near the Xiaojiang River at the northwest foot of Xiangshan mountain. It was originally a small villa developed by a real estate company. It was only after * * villas were built that it fell into financial disputes. In addition, the plot at the northwest foot of Xiangshan Mountain has not been started, and the villa building became a uncompleted residential building in 1994. The development of residential buildings there will not be very hot, the surroundings are cold and deserted, and * * villas are not large-scale. However, after the establishment of century catering and entertainment group, Shao Zhigang made a decisive move to undertake the real estate at a low price. Half a year later, the first hotel of the above specifications has been established in Xiangshan scenic spot, including Xiangshan Town, Xinqiao Town and Yilong town.

Because in the northwest corner of Xiangshan scenic spot, Zhang Ke never had the opportunity to go there. He was very interested to hear Ding Lihua and Zhou Xiaobing talk about going there for dinner. When Wanqing came to meet her assistant Zhang Ting, she drove out of the botanical garden. The car that Zhou Xiaobing and Ding Lihua drove over was a 80% new Santana. The car was parked far from the gate of the botanical garden. Zhang Ke looked at the hedge in the parking place and said to them with a smile: "It's not open to the public yet, but if you tell the guards that you just want to find a place to talk about life and ideals, the guards won't stop you from entering."

Zhou Xiaobing and Ding Lihua blushed. Zhou Xiaobing thrust out his face and smiled with Zhang Ke and said, "then we should be a little more. It's open to both of us..."

"It's not a private place to build. What's not allowed." Zhang Ke waved them on the bus.

When he arrived at the hotel, Ding Wenxiang had received a phone call from Zhou Xiaobing. He rushed to the hotel first and waited.

It took only five or six days for Zhang Ke to spread the news that he had reserved a test place for Haizhou disc player.

In just five or six days, Ding Wenxiang had only enough time to negotiate the joint venture and share merger with six other disc drive manufacturers. At present, the most important thing is to gather the technicians of the seven disc drive manufacturers to make technical preparations for participating in the new disc drive test. As for other things, Ding Wenxiang has been busy these days, but he can see the bright future When he received a call from Lihua in the car, the meat on his cheeks trembled with excitement. He didn't know how Lihua and Zhou Xiaobing had the chance to invite this big man.

Zhang Ke met Ding Wenxiang in Xinyuan mould factory a year ago. He knew that he was a sophisticated role and had a set of company management. It is no accident that Xinyuan electric appliance can achieve today's level with so many disc drive factories emerging in Haizhou city.

In addition to Aida electronics, there is another enterprise in Haizhou disc drive enterprise that can participate in the new disc drive test. After the news spread, various disc drive factories talked about it one after another. Ding Wenxiang can find the roughly accurate direction and quickly combine the other six disc drive factories with the impression of meeting Zhang Ke.

Although it is widely said that Ti, scooter and Philips play a leading role in the disc drive enterprises that choose to participate in the test, what interests do these three companies have with the disc drive enterprises in Haizhou? Frankly, the other five places may be decided by the three companies, and the quota left for Haizhou disc drive enterprises is naturally decided by Aida electronics.

Zhang Ke's attitude will be decisive. Ding Wenxiang knows this very well. He is also afraid that there is a deviation in his speculation. After all, it is only an impression left on one side. How can it be so accurate?

It was a rare opportunity. At the banquet, Ding Wenxiang unreservedly told all the details of the seven joint ventures. Everyone knows that it is unnecessary to guard against IDA electronics at this time. It's better to be honest and show sincerity.

Xinyuan Electric has the greatest influence in the seven factories, but it does not exceed too much. After joint venture and share consolidation, there is no big doubt that it adopts the trademark of Xinyuan electric. Of course, Xinyuan electric can't take advantage of others when calculating the value of intangible assets. On the contrary, it has to take the initiative to suffer some losses.

The production of Haizhou disc drive factory is mostly assembly, and the phenomenon of product homogenization is serious, but it also brings problems to the integration of production resources of the seven factories. It is even so simple that the unification of product models can be realized only by replacing the shell and trademark nameplate. What needs to be integrated at most is the quality inspection procedures required by different factories.

The second is the integration between the management. Originally, the seven factories had one team, and the seven teams should be integrated into one team. Who goes up and down, who doesn't need to be dismissed, who stays at the top of the seven factories and who retreats behind the scenes to be a shareholder are quite troublesome things. Fortunately, the seven disc drive factories are concentrated in the north of the electronic industrial park. They know the roots of each other and who can use them , maybe other factories are all staring at and ready to dig people at any time. As for the bosses of the seven factories, they all retire to the board of directors and reach a consensus that they will not interfere with the company's daily operation.

The most complicated and troublesome problem is how to integrate the sales channels.

Each factory basically has dealers everywhere. After the integration, Xinyuan Electric has six or seven dealers in each place at the same time, and the agency agreement can not be said to be suddenly suspended. How to straighten out the relationship between dealers in the same region can not make the whole market relationship chaotic because of this factor, which is quite a headache.

"Then set up a regional sales company at the local level," Zhang Ke listened to Ding Wenxiang and said, "integrate the local agency authorization into a sales company. Manufacturers should hold the channel providers in their hands instead of letting them hold themselves in their hands..."

Zhang Ke seldom talked about this wine, especially Ding Wenxiang, Zhou Xiaobing and Ding Lihua. Zhang Ke didn't insert anything. At most, he didn't hear clearly. Let him repeat it again. Zhang Ke suddenly inserted such a sentence, which was a clear suggestion. Ding Wenxiang and they were stunned.

Ding Wenxiang and others all admit that Zhang Ke has a very high commercial talent that others can't catch up with. However, his commercial talent is for IDA electronics, but it has nothing to do with Xinyuan electric appliance. Any suggestions should be just perfunctory polite words, so I heard Zhang Ke insert a word, Ding Wenxiang and his colleagues first came up with this concept - they didn't take it as golden advice, but they were grateful and boastful. The proposal was well and well put forward.

There was no time to ponder at the banquet. When the banquet was removed to drive Zhang Ke and them away from the hotel, Ding Wenxiang, Zhou Xiaobing and Ding Li drove back to the company - their home was in Dongyuan and they lived in the company's staff dormitory all these days - the more they pondered, the more they felt that there was a taste in Zhang Ke's sentence. No matter it's nine o'clock at night, I called the directors of the new factory and the senior management of the marketing department to the factory and discussed it all night. Only then did I feel that Zhang Ke's proposal is probably the only way to effectively integrate the original scattered channel resources in a short time.

Before, each factory had a sales department. After the whole, the marketing department became bloated. At first, it was considered to cut people severely, and only elite soldiers and strong generals were retained. However, for the assembled disc drive enterprises, the focus of the enterprise is almost always on the market channel. Even if we want to retain the elite, it is impossible to set up seven ministers and 14 vice ministers in the marketing department. Therefore, after the joint venture, the key figures of the original factories appear to be turbulent and floating.

Most of the problems can be solved by registering and establishing regional sales companies in various places, integrating the decentralized agency authorization into the sales company, and letting the capable sales personnel who cannot be placed by the marketing department go down to manage the sales company.

Well, after reaching a consensus on this issue, Ding Wenxiang's biggest problem in recent days was temporarily solved, but new problems followed: Why did Zhang Ke point out the shortcut to solve the problem for Xinyuan electric appliance?

At the beginning, Zhang Ke did not use the problem of parts supply to suppress Kewang. Ding Wenxiang admitted that Zhang Ke's magnanimity was excellent, and the facts also proved that Kewang could not cause danger to Aida electronics. However, at present, it is too idealistic to say that it is the magnanimity of operation. Even if Aida electronics does not pay attention to Xinyuan electric appliance, does the development of Xinyuan electric appliance have no impact on Aida Electronics? Do you just want to add some trouble to Kewang electric?

On January 18, Ding Wenxiang formally talked to Su Jindong about participating in the new disc player test. Su Jindong, Chen Xinsheng, aimer, Zhang Yaping and others visited Xinyuan electric appliance. Although Xinyuan electric appliance is a small factory, after the seven factories are surrounded, the scale is still considerable. After the visit, he carefully listened to the specific scheme of joint venture of Xinyuan electric appliance, They agreed to reserve this quota for Haizhou disc drive enterprises to Xinyuan electric appliance. IDA electronics is even willing to send two engineers to guide the test preparation of Xinyuan electric appliance.

Ding Wenxiang still couldn't help asking Su Jindong about his confusion. Su Jindong smiled and said: "Aida electronics has developed its current scale in more than two years, and it is more and more felt that the overall lag in the development of electronic industry in Haizhou will seriously restrict Aida electronics. Instead of Aida electronics making efforts to improve the overall environment of electronic industry in Haizhou, it is better to pull several enterprises together. After all, DVD player is only a small category of electronic industry. If it is harmful Afraid of the competition from Kewang and your Xinyuan, Aida Electronics will never become a first-class electronic enterprise... "

{thank you for your support. Your support is our greatest motivation}