Chapter 546

It is said that Hong Kong is a small place. Zhang Ke had no specific concept before.

At night, Zhang Ke invited Chen Xinsheng and Fu Jiajun to have a drink at the Zen cat bar near Central. The rain hasn't stopped until now. The whole streets and alleys in central are filled with the moist smell of some seaweed. Zen cat bar is spacious and bright, and the relatively * * areas are surrounded by Chinese Carved handrails. The light and shadow in the bar are crisscross, floating with the mellow smell of red wine. Radio music is playing in the bar stereo, which is the single snow by the sea that Jiang Daier is promoting on the radio, It's really a strange English style bar. It's true that this single is very suitable to listen to in the bar. Jiang Daier's clear and clear voice can also remind people of the cool and sexy scenery of the snow on the beach in winter, but it's more or less strange to play radio music in high-end bars.

Sun Jingxiang, Xu Si, Xu Wei, Jiang Daier, and their company's music producers - Sun Jingxiang himself was a fairly high-level music producer, but later gave up his career in the entertainment industry under the pressure of his family - sat at the next table with the music production assistant, and Fu Jun also sat at the same table with them. After Xu Wei arrived in Hong Kong, Zhang Ke couldn't stay with Xu Si at night in Hong Kong. He had to ask everyone out for dinner and then find a bar to chat and drink together.

Sun Jingxiang leaned over and handed her mobile phone to Zhang Ke: "Jingmeng is looking for you..."

"Ah?" Zhang Ke didn't know what happened to sun Jingmeng.

"I don't know where the girl heard about your feat today. She specially called me to tell me that I didn't tell her," Sun Jingxiang quickly put herself away. "I told her you were here... She said it was fun to hear that punch, and asked if she could punch Ge Yinjun in front of her next time, so she would cancel her resentment with you..."

"Pull it down," Zhang Ke took sun Jingxiang's cell phone and said to sun Jingmeng at the other end of the phone, "what you gave me is resentment without grace, nor does it mean that you can cancel it if you cancel it. Today's punch was made by Fu Jun, and I am also a person with status and status. Can I do it casually like a street gangster? Why don't you listen to Fu Jun carefully..." They sat down here and talked about meeting Chen Jing at dusk and having a conflict with GE Yinjun downstairs of their company. Sun Jingmeng heard the news and called in Jianye. Hong Kong is really small.

Zhang Ke broke off with sun Jingmeng Hu on the phone for a moment, returned his mobile phone to sun Jingxiang, turned around and said to Fu Jiajun: "the plan discussed this afternoon had better be implemented with vigour, so that the group of Kewang mistakenly thought that they would suffer such a fierce counterattack if they offended me, which would have a more comic effect..."

Chen Xinsheng smiled and said, "don't they never figure out what's on your mind?"

"At this time, the king of science and technology is vulnerable. It's only meaningful to drag Jiaxin electronics in," Zhang Ke said. "It's not that I'm belligerent. The electronic industry without fierce competition is really not worth looking forward to. If you see a calm and sunny lake and an ocean full of reefs, turbulence and Howling cold wind, which side do you choose to swim to?"

Chen Xinsheng asked, "does Ke Shao want to say that the lakes will eventually dry up?"

Zhang Ke smiled and said, "it's really no fun to talk to you."

Fu Jiajun said: "if you want to implement the plan discussed this afternoon, you'd better start right away, but in this way, you don't have time to formulate a detailed plan, and the budget is difficult to control..."

"Then you'll implement it right away," Zhang Ke said, "I'm going to draw up a general plan. I was afraid it would affect your thinking before. Since time is tight, it's OK to make up now. You can revise and supplement anytime and anywhere in the implementation process. The budget can be relaxed for more than 10 million or 20 million, which can be regarded as the market publicity subsidy of Aida group to the general agent..."

The plan discussed in the afternoon was to buy out a large number of low-cost garbage advertising periods of small and medium-sized TV stations in Southeast Asia, and broadcast the ads of Aida disc player repeatedly and for a long time in these garbage advertising periods, so as to achieve the purpose of high-intensity advertising bombing and occupying the market. This was originally determined before the conflict with GE Yinjun. It was to be launched in late spring and early summer to cooperate with the additional M & a plan The immediate implementation of the plan is to create an illusion for GE Yinjun and others.

Zhang Ke's ultimate goal is to successfully withdraw HK $3.8 billion from the additional issuance and M & a plan. Compared with the huge amount of HK $3.8 billion, an additional subsidy of 10 or 20 million is really nothing, even less than one tenth of the issuance cost.

Seeing that Zhang Ke is still hiding his hand, Fu Jiajun is naturally busy to go back to the hotel with Zhang Ke to take the plan he has long drawn up. There is still one month to hold an interim shareholders' meeting to review the additional issuance and M & a plan. Naturally, the faster the action here, the better. It was originally planned to take a week to draw up a specific plan and budget and submit it to the board of directors for review. Now that it is available Yes, of course, it can be a week in advance.

Sometimes trust is also blind - everything comes from the impact of the market miracle created by IDA Electronics - Zhang Ke's understanding of the economy, politics and culture of Southeast Asia is not as profound as Fu Jiajun. However, during this period of time, he has studied Southeast Asia deeply, so he is able to instigate a market publicity scheme that can satisfy himself. Although the scheme is very simple Rough, but it can generally reflect Zhang Ke's market strategic intention beyond the times in Southeast Asia. There are defects in details. With excellent professional managers such as Fu Jiajun, there is nothing to worry about.

In the next few days, GE Yinjun felt the pressure from Jiaxin industry, first of all Malaysia.

Malaysia is one of the ASEAN countries with relatively strong economic foundation except Singapore. Since the 1970s, it has continuously adjusted its industrial structure and vigorously promoted an export-oriented economy. The electronics industry, manufacturing industry, construction industry and service industry have developed rapidly, of which the most remarkable is the electronics industry in Malaysia, The export of electronic and electrical appliances once accounted for 50% of the total export volume; In order to develop the electronics industry, the Malaysian government wanted to copy the Silicon Valley model of the United States and start a super large super multimedia Corridor Project in early 1990.

In addition, the Chinese have a high economic and political status in Malaysia, which is far from comparable to their close neighbor Indonesia. The Chinese, who account for about a quarter of the population of Malaysia, own 70% of Malaysia's private property. Guo, the owner of Shangri La Hotel Group, and Lin, the owner of Genting group, are representatives of local Chinese businessmen.

It seems inevitable that Malaysia's economy has been devastated by the financial storm. Although Zhang Ke disdains to do things that contribute to the flames, it can not be denied that he is salivating for Malaysia's relatively developed electronic industry; In addition, Malaysia's paper industry is also relatively developed. Yunding Shanyuan, a paper enterprise under the Lin family Yunding group, is one of the largest paper enterprises in Malaysia, with various advanced paper production technologies.

If you want to choose another central stronghold outside Hong Kong in Southeast Asia, it is almost impossible to enter Taiwan due to political factors; Singapore has a narrow region and little room for development; The future political situation of Indonesia is worrying - although Indonesia has the densest population in Southeast Asia, Zhang Ke still wants to completely give up the market there. Since there is nothing he can do, he can't see it clearly - Malaysia and Thailand with relatively good economic foundation have become the first choice, and Malaysia has more obvious advantages in the electronic industry, After Jiaxin industry became the general agent of IDA electronics in Southeast Asia, Zhang Ke urged Jiaxin industry to move the electronics factory in the Philippines to Malaysia. This market publicity offensive still started from Malaysia and focused on Malaysia.

"How could it be so fast?" Ge Mengjun looked through the fax sent by Kewang's partner in Malaysia. "Look at this," and handed the fax to Xie Zhan sitting opposite his desk. Xie Zhan decided to let Chen Jing come to Hong Kong on behalf of Kewang's headquarters to cooperate with GE Yinjun's work. The incident on March 28 made Chen Jing full of opinions on Ge Yinjun, So she returned to China and asked Xie Zhan to replace her work in Hong Kong - it is hard to imagine that Jiaxin industry has launched such a fierce market publicity offensive in just a few days, "local TV stations in 13 states of Malaysia almost spend a large period of time on the functional display of Aida DVD player at the same time..."

"It's really a boy with an unquenchable temper," Xie Zhan never paid much attention to Zhang Ke. He took it for granted that this was Zhang Ke's fierce response to the event on March 28, but he was more concerned about the reality. "Will the advertising offensive of IDA electronics in Southeast Asia affect Kewang's performance in the same region?"

"To advertise is to steal the limelight," said Ge Yinjun, who claimed that Xie Zhan had more experience in studying abroad than Xie Zhan - Xie Zhan did not have Chen Jing's beauty - he avoided the problem with a relaxed tone and did not want to have a deep talk with Xie Zhan, let alone accept his business guidance, "Have you noticed that the time of airstar disc player advertising in Malaysia is a time when the audience rating is very low, and these are worthless garbage time. Perhaps it is because the market publicity budget of Jiaxin industry is limited, and Zhang Ke is eager to show us..."

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