Aida and xiangxuehai performed "double air relay filling blue" at the bidding site, which made other enterprises pass. After only two rounds of bidding, xiangxuehai took the king's advertisement into his bag, which made Qian Wendong, vice president of CCTV, who presided over the bidding feel quite weak. At the end of the bidding in the morning, he hurried out of the venue and called Lou Junxiang, deputy director of the advertising information department in charge of the preliminary preparations for investment promotion, to give a training: "what do you say about the detailed and thorough research in the early stage? This Biao King advertisement should be able to shout about 260 million. What research do you do? You all eat dry meals in groups?"
Although the media that had a secret disagreement with CCTV reported the performance loss of the last benchmarking king as negative news, it still could not erase the light of CCTV benchmarking king. After an unknown enterprise crowned CCTV benchmarking king, its annual sales surged to 2 billion, which is an indelible fact. Moreover, Kewang's performance loss this year is largely due to the reversal of the economic situation. Although the media are carrying out extensive negative reports, in this market environment where marketing means are more important than everything, enterprises participating in CCTV investment promotion conference will not easily give up their enthusiasm.
Zhang Ke previously estimated that the heat would be reduced to a certain extent, but there has been a great deviation from the track of the past. Kewang has made a loss this year, but the performance has not collapsed. Xie Jiannan also has expertise in operation. Kewang has a tendency to adjust in the fourth quarter after a huge loss in the third quarter.
In the history that has happened, even if the performance of Qinchi wine industry, the third Biao King enterprise, collapsed after winning the Biao king, the advertising auction price of the fourth Biao king was still raised to a high price of 210 million.
The advertising information department of CCTV made an estimate of 260 million, which is not too outrageous.
Qian Wendong always refused to admit that he played with Aida and Xiang Xuehai. Lou Junxiang naturally didn't have the courage to point out that Qian Wendong's blunder and incompetence in the morning. Xiang Xuehai's enterprise data had to wait until everything was settled.
Can't you publicly accuse ADA and xiangxuehai of being too cunning?
I don't know how many people will avoid laughing in the morning. Although we can't publicly accuse Aida and Xiang Xuehai of being too cunning, Qian Wendong's anger won't dissipate easily. The one who expressed his anger and passed on the responsibility called Lou Junxiang and scolded him. Some regretted that he was eager to kick Tan aside to do other things this time, and said: "In the afternoon, you are responsible for signing the Biao King contract with Xiang Xuehai. All preferential conditions are tightened. They can't enjoy the same preferential policies with less than half the price of Kewang..."
Before Qian Wendong's words fell, a staff knocked on the door to report to him the amazing decision just announced by Su Jindong of Aida group at the exit of the venue.
In view of the crowded scene, Su Jindong temporarily borrowed the venue from CCTV to hold a press conference.
Qian Wendong and Lou Junxiang looked at each other. They didn't know what the AIDA group was up to. Seeing that Qian Wendong had some resentment against the AIDA group, Lou Junxiang suggested: "it seems that there is no need to give Aida group any preferential treatment. If everyone runs over and says and borrows the site, what will we become?"
Qian Wendong did not accuse Lou Junxiang this time, but said, "go and arrange the venue..."
Lou Junxiang was stunned for a while before he realized that the news department would actively follow up such a sensational news - the reporter of the news department was giving a brief interview to the winner of the morning Biao Wang advertisement. It was impossible to hide any news from the news department; the contradiction between deputy director Zhao Jinyong in charge of the news department and deputy director Qian Wendong in charge of the news department was frozen In the cold of a day, it's not a matter of giving people a handle to openly wear small shoes for Aida group here. Besides, Aida group is not the kind of soft persimmon that people pinch.
Lou Junxiang regretted that he was too hasty and said the wrong thing just now. Seeing that Qian Wendong didn't blame himself, he must know that he didn't have a bad heart for such a suggestion.
Lou Junxiang immediately dispatched personnel to temporarily arrange the press conference for Aida group. Without delay, he and Qian Wendong directly returned to the bidding venue on the third floor. When they took the elevator, they passed the floor of the information department. The director of the information department and two employees of the information department hurried into the elevator. Only then did they know that Zhao Jinyong, deputy director in charge of the information department, had just gone out for lunch at noon I'm driving to the stage.
CCTV will take out the largest hall as the bidding venue for the investment promotion conference, but at this time, except for the return of all the original enterprise representatives, journalists from other media should arrange to enter the site. Of course, CCTV can also offend public anger and monopolize such an important news resource.
In order to track CCTV's investment promotion advertising, the scale of news media reporters is larger than that of enterprise representatives. They are all arranged in the venue, so they can't arrange seats. Everyone can only stand and enter the venue to participate in this brief press conference.
Chen Xinsheng made a brief statement on the decision on behalf of IDA group: "IDA group and Deyi have had close cooperation in the field of disc player in the past two years, so they were able to undertake all the manufacturing technologies and processes of mobile phones other than baseband chips from Deyi at the cost of US $50 million in April this year. I can clearly tell you that these technologies and processes are the technology and process basis of IDA I08 mobile phones. Today, on behalf of IDA Group, on behalf of Jinhu Electronic Technology Research Institute, hereby solemnly announces a decision: we will share this part of technical assets with specific enterprises in Haizhou Electronic Industrial Park and Haizhou Jinhu industrial new area, Jianye high tech park and digital corridor concept planning area. The so-called specific enterprises refer to those registered in the park and invested in the construction of production or R & D subjects and investors Chinese funded institutions or individual entities. In order to avoid the abuse of this part of technical assets, the technology grant object will have a certain pertinence, which is not for the purpose of collecting benefits - the decision of Aida group has no interest demands at all, and there is no ulterior purpose, just to avoid the abuse of this part of technical assets. We will not take this opportunity These technology assets are widely granted to cattle, not to horse mouth enterprises, and chip design technology will not be granted to brick and tile factories. Otherwise, our decision today will look stupid and useless. We hope to grant mobile phone PCB technology to enterprises with certain experience in PCB R & D or production for free, and mobile phone LCD technology to SNT R & D or production For experienced enterprises, technologies such as template, patch and chip design are granted to enterprises with relevant technical background. Of course, we will also relax the boundaries for enterprises that are really interested in and strive to enter relevant fields. IDA group also solemnly promises that we will not put forward any intellectual property rights for the patented technologies derived from this part of technical assets by authorized enterprises We hope to set up a special organization to carefully examine and approve all applications. Out of good faith and express the determination of IDA group not to make profits, IDA group will send some representatives to this special organization, and we also hope that the government departments of the two parks will send some representatives. We also hope that the enterprises in the two parks will Can send some representatives to jointly carry out relevant application review... "
As soon as the words fell, countless people raised their hands and asked for questions. Chen Xinsheng didn't give them a chance to ask questions. He said, "we just hope to take this opportunity to announce this decision through our reporter friends today, and we will publish the technology list of this part of technology assets later. It seems that there are still many questions in everyone's mind..." Chen Xinsheng raised his wrist and looked at the time, He said, "it's a pity to take up everyone's valuable lunch time to hold such a short press conference. In addition, IDA group is not suitable to dominate today. We have to return the spotlight to today's protagonists. We will announce the specific plan in Haizhou before the subsequent IDA Group sales conference in Haizhou... We won't delay your time today."
"Fuck!" the word flashed through the minds of countless people under the stage. They didn't give a chance to ask questions, without such torture.
Although Chen Xinsheng specifically explained the basic framework of technology asset sharing, the people present wanted to know more about the motivation and intention of IDA group to make these resolutions. 50 million US dollars of technology assets were suddenly shared with the public. At this time, everyone wanted to know what was in the mind of the management of Ida group.
Chen Xinsheng did not reveal the answer that everyone most wanted to know.
Where are you willing to go? CCTV has to send staff to assist Chen Xinsheng and others to evacuate the scene from the internal channel in order to continue the bidding in the afternoon.
Of course, the CCTV news department is not easy to match. After the staff helped Chen Xinsheng and others evacuate the venue, they "hijacked" them to the CCTV news department upstairs.
After seeing Chen Xinsheng and others leave, others are helpless to disperse. Thinking that Chen Xinsheng and others will participate in the bidding in the afternoon, "anger" will erupt in the afternoon.
But there are also some people who are unwilling to leave. They know that except Chen Xinsheng, Su Jindong and others, the young man behind Aida group has not left the venue and caught him. If they can pry the secret out of his mouth, they can completely satisfy their hungry curiosity.
Xie Jiannan, Xiao Ruimin and others stood at the exit of the venue and stood on tiptoe staring at Zhang Ke who stood in the venue wearing sportswear among a group of people in suits. Surrounded by Fu Jun and others, he slowly moved with the crowd to the exit of the venue.
Knowing that what Zhang Ke said the night before yesterday was not only aimed at the authorization of Kewang hi tech, Chen Jing's mood suddenly became very complex, some lost, more excited and uncontrollable curiosity. In short, Zhang Ke's eyes glittered at this moment, even if she closed her eyes. Xie Zijia's most words so far are: "This guy is crazy, but I appreciate it." Yu Ping said very little. Thinking of what Chen Jing and Zijia said when they got off the plane yesterday, it turned out that they had already known Jinhu's decision.
Xie Jiannan wanted to go, but he was a little unwilling. He could think that the decision of Jinhu would have a great impact on the plan to start the electronic industry base in Jinshan, but how it would affect it is not clear for the moment.
It is not entirely a negative impact. Jinhu's decision will undoubtedly promote the formation of a complete domestic mobile phone industry chain in Haizhou and Jianye. Chen Xinsheng has clearly excluded foreign investors in his words, but Jinshan's electronic industry manufacturing base is initially positioned to become a OEM base for overseas mobile phone manufacturers. For the time being, only two major promotion efforts can be clearly predicted Usage: on the one hand, the competition faced by overseas mobile phone manufacturers in the domestic market is strengthened, especially for medium and low-end products. It is more urgent to break up and transfer the medium and low-end component production line to China. On the other hand, Jinhu provides a good technical platform for the domestic electronic industry, which may limit the speed of overseas mobile phone manufacturers entering the domestic market.
Even if the open door will not be closed again, it will become more difficult to open the door larger.
At present, only four enterprises have mobile phone production licenses. From the attitude of Lianxin, Dongxing and lianxun, the previous attitude is naturally that they hope that the technology of overseas mobile phone manufacturers can enter China, and the mobile phone spare parts can be produced in China to reduce their assembly costs; however, once they can enter the mobile phone industry chain in Haizhou and Jianye, or they personally participate in the industry If they get enough cheap mobile phone parts in the chain, they will stand in the same position with Jinhu at this level - as long as Jinhu does not try to control the industrial chain, unless overseas mobile phone manufacturers can come up with better technology.
First class technology is not so easy to enter China. The resistance is not in China, but the policy obstacles of overseas mobile phone manufacturers themselves or other countries. It is also mainly because the high-end mobile phone products of overseas mobile phone manufacturers will not encounter too strong competition in the domestic market for the time being.
For Jinshan, the most immediate negative effect is the electronic industry manufacturing base, which has become a chicken rib in the view of the national decision-making department. Everything needs more investment from the local governments of Jiangnan province and Jinshan City.
So it seems that the negative impact on Jinshan's plan is still much greater. Xie Jiannan frowned and thought deeply. Jin nanyong crowded over with a staff member of Samsung and said to him, "special agent Li wants to invite President Xie to have lunch together..."
"Ah!" Xie Jiannan remembered that Samsung's Li zaixu should also feel headache and confusion at this time. Jinhu's decision completely disrupted their position. They don't know whether their bidding plan in the afternoon will be forced to change. Maybe the two companies will take this as a wedge to strengthen cooperation, but Kewang is also an enterprise in Haizhou electronic industrial park. Jinhu can't do it for no reason Exclude Kewang from sharing this part of the technical assets, perhaps in exchange for Chint's abandonment of Jinshan's plan?
Xie Jiannan's thoughts were very confused at this time. He couldn't figure out what to do in such a chaotic time.
Jin nanyong came to invite him to lunch. Xie Jiannan didn't know whether it was appropriate to find an excuse to shirk it. After all, Zhang Ke's eye Qing had seen it coming here; Xie Jiannan didn't look at Zhang Ke, but looked at Chen Jing.
Chen Jing didn't speak, but Xie Zijia snorted, "I have other things at noon, so I won't go." presumably, the last dinner made her feel a little unhappy.
At this time, it needs to be decided. Xie Jiannan didn't say much. He followed Jin nanyong to meet Li Zaizhu outside the gate of CCTV.
Xiao Ruimin also stood at the exit of the venue waiting for Zhang Ke. He wanted to ask Zhang Ke if Lianxin could share this part of technical assets without restrictions as long as Lianxin built the production base into Jianye or Haizhou.
Xiao Ruimin just saw that the bosses of Dongxing and lianxun were as anxious as the ants in the hot nest. They may know something about Jinhu, but they haven't seen Zhang Ke's true face. Both of them rushed out of the venue with their subordinates, indicating that they were anxious to contact Jinhu with the relationship of the Ministry of electronic industry. It was noisy here and there was no way to talk on the phone. Xiao Ruimin asked his assistant to report the situation to the ministry first. He abided by Zhang Ke here and spoke first, so he could take the initiative.
Unfortunately, seeing that Zhang Ke was only five or six meters away from the exit of the venue, he could call him if his voice was louder. Xiao Ruimin also wanted to wave to let him see himself, but behind him was a staff member of CCTV, who seemed to be an official of CCTV information department, crowded over to call Zhang Ke. They had a short conversation, and Zhang Ke followed him back.
Xiao Ruimin was so upset that he couldn't talk to Zhang Ke. His questions still couldn't be answered and there was no way. He had to go back to the ministry first. It's uncertain that the Ministry should come forward.
Chen Jing sees Zhang Ke turning back and walking in, but Zhang Ke smiles here before returning, with some apology. Chen Jing was also relieved: Zhang Ke was recognized by CCTV officials, so it was not so easy to get away. He spread his hands, breathed a sigh of relief, and said to Zijia and Yu Ping, "let's go. There's no chance to ask questions."
Yu Ping patted her forehead and said with emotion, "Alas, why didn't I believe you yesterday? I thought you two were crazy. Who knows it was the people of Jinhu who went crazy."
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