Chapter 735

The two wholly-owned subsidiaries established in South Korea and Japan have a narrow business scope and limited scale. However, Jinhu plans to incorporate its business to South Korea and Japan into the framework of the two subsidiaries in the future, and the scale and status of the subsidiary will increase sharply. Chen Junhui and Zhao Wenyu had a deep understanding of Jinhu in a very short time in the past. This is because they were appointed to important positions just after joining Jinhu. The glory of the rise of Jinhu should be praised by those who are familiar with the contemporary company system and operation law. They all know that the reason why they were appointed to important positions just after joining Jinhu is that Jinhu is extremely short of talents for overseas expansion. When Jinhu operates in overseas markets for a period of time, this urgency will be alleviated, and their role will not be irreplaceable. If you want to really integrate into Jinhu and get a high position, you should work hard, show your talents and play your due role. Of course, it seems that it is more important to get the recognition of this young man in front of you. Of course, after preliminary communication, if you want to be recognized, only hard work can play its due role. There is a way to go.

Zhang Ke is very interested in Chen Junhui's working experience in Rb Sony and Zhao Wenyu's working experience in Hg modern display technology Co., Ltd. RB Sony is the goal that Jinhu wants to catch up with. Hg modern display has just introduced the production technology of the third generation TFT LCD from Rb and invested considerable human and material resources in the research and development of the fourth generation TFT LCD. God knows how greedy Zhang Ke is for TFT LCD technology, This can almost be said to be the most important market for the future consumer electronics industry.

Although many electronic enterprises in Taiwan and Hg have introduced TFT LCD production technology from Rb, the most important thing is that among so many electronic enterprises, the parent company of modern display technology Co., Ltd. is experiencing great setbacks brought by the Asian financial storm and is in a difficult position.

If history still follows a general track, modern display should soon break away from its parent company and fall into the hands of creditor banks. For creditor banks, they will not have the will to operate the enterprise well. Choosing the right buyer to sell and making up for the loss as much as possible is the first consideration.

Unfortunately, at this time, Jinhu does not have enough financial resources to swallow the modern display. Even if it can raise enough funds, it is by no means a simple thing to absorb and digest such a giant. It is likely to be accidentally dragged down by this giant and put the whole Jinhu on the edge of danger. The economic situation in Asia will not completely improve before 1999, and it is impossible for creditor banks to find suitable buyers before that. Zhang Ke will not be in a hurry to start with modern display at this time.

There is no hurry, but Jinhu still has some work to do. Hyundai display fell into financial difficulties and was forced to take Deng's salary reduction and layoff measures. Zhang Ke wanted to absorb the engineering technology and R & D personnel of Hyundai Display Technology Co., Ltd. in Hg's subsidiary as much as possible.

This is a evacuation tactic. Engineering technology and R & D personnel are always high-quality assets, so we should use legal means to extract these high-quality assets first.

Zhang Ke will not reveal his inner thoughts for the time being, but explained: "IDA crystal screen electronics has many places to strengthen in STN liquid crystal display technology, and modern display has something worth learning from. If it is feasible, a special laboratory can be established in Hg to strengthen the research of STN liquid crystal display Technology..."

STN is also a kind of liquid crystal display technology, but it is only a low-grade one. For example, the black-and-white display screen of pager mostly adopts STN liquid crystal technology; TFT liquid crystal technology is used in most of the color displays of LCD, LCD TV, mobile phone and other electronic products - the investment gap between technology and production is two orders of magnitude.

Chen Xinsheng and Ding Huai arrived in Jianye before noon. They also came directly to the apartment for dinner.

The apartment will be used to entertain guests these days, and the entertainment work will be handled by special chefs and staff.

Chen Xinsheng and Ding Huai flew Rb and Hg two or three times a month. They had a deep contact with Chen Junhui and Zhao Wenyu long ago. They rushed to the youth apartment and first asked them, "what's the matter? Are you surprised?"

Chen Junhui and Zhao Wenyu smiled. This question is still difficult to answer in front of Zhang Ke. It's a lie to say you're not surprised; If you were surprised, would it seem a little disrespectful?

Chen Xinsheng smiled and said, "when you deal with him at this time, Ke Shao has entered the University at least; when I first dealt with him, he was still in senior one..."

It seems that Chen Junhui and Zhao Wenyu haven't seriously thought about the fact that the big boss was a 16-year-old when Jinhu first came out of the womb - it's an unacceptable fact.

With a smile, Zhang Kexiang spread his hands to Chen Xinsheng and said, "there's no need to wait to expose my background," pointing to Xiao Jincheng, "let's listen to the work of the overseas operation Department during this period of time..."

Xiao Jincheng is the president of the overseas operation Department of IDA group and one of the members of the large project department. During this period, in addition to assisting Chen Xinsheng and Ding Huai in overseas technology expansion and recruiting excellent Chinese scientists and engineers, he also assisted Jinhu in overseas component OEM and procurement business. For example, for the i19 and I08 mobile phones, even though Jinhu has mastered the relevant technology, some components need to be processed by electronic factories in Singapore, Taiwan, Japan and South Korea due to the manufacturing process level of domestic and Jinhu itself. Jinhu claims that the localization rate of I08 mobile phones has reached 80%, and there is still a lot of water. It can only be said that the degree of technical mastery has reached 80%. After all, it can not be achieved overnight to form a complete electronic industry system. In this process, Jinhu has the most cooperation with Deyi. The vast majority of chips in Jinhu are commissioned by Deyi. All this will not be fundamentally improved until Zhongjing microchip is established with the whole digital mobile phone industry system of Haizhou and Jianye. Some spare parts that cannot keep up with the technical level also need to be purchased directly from overseas electronic manufacturers.

In addition, Xiao Jincheng also has an important responsibility to prepare for the overseas listing of MP3 digital audio player code M-1.

For MP3 players, Jinhu already has relatively mature technology, but the overseas listing has been delayed again and again. Now it is the end of December, and the time for overseas listing has not been finalized.

"M-1's strong vitality and broad market prospects are deeply believed by us. It can be said that it is a landmark electronic product. Jinhu is still an unknown company all over the world..." Xiao Jincheng said here and paused for a moment to take a look at Zhang Ke.

Zhang Ke smiled and said, "there's still some self-knowledge. There won't be any discomfort when hearing this. I'll call you here. Am I trying to listen to your flattery?" everyone laughed and Zhang Ke continued, "M-1 is a brand-new electronic product. On the other hand, IDA is still a brand-new company in the overseas market without any brand awareness accumulation. It is difficult to predict how difficult the marketing work is. In particular, the business environment in the overseas market is completely different from that in China. It is like a child's play to get the beautiful marketing means in China to the overseas market, In terms of patent technology and intellectual property protection of broadcast content, it also needs to be treated more strictly and carefully. If Jinhu wants to participate in global competition, it must abide by the rules of the game they set... I fully understand these things... "

Chen Xinsheng nodded slightly. Many successful entrepreneurs in China have a shallow understanding of the business environment in the overseas market, but they have the ambition to stir up trouble in the overseas market. They run to other people's territory but are not familiar with other people's game rules. It's hard to imagine a good outcome. Fortunately, Jinhu doesn't have much concern in this regard.

Xiao Jincheng also had a great feeling about this. Chen Xinsheng joined Jinhu in March this year, even later than him. He established Aida group. Su Jindong played a vital role in the rise of Jinhu, and his talent and ability were also extremely brilliant. However, he finally gave up Su Jindong and used Chen Xinsheng as the president of the group, because Chen Xinsheng is more suitable for Jinhu to promote global strategy Candidates. Without Chen Xinsheng, it is hard to imagine that Jinhu will achieve such brilliant achievements in this year's global technology expansion strategy. This kind of courage and magnanimity in employment is also a place that Jinhu people should respect and yearn for.

Zhang Ke added: "When Jinhu takes out this product to the market, our overseas peers will be able to use their game rules to create enough traps to prevent us from getting the profits we deserve from this landmark new product. This is almost absolutely certain. Even if our competitors have the spirit of 'fair competition', we should rely on our own efforts How long will it take for M-1 to become the mainstream of audio players through market-oriented operation, one year, two years, or more? Such a long time is enough for our competitors to thoroughly analyze our product technology and "copy" similar electronic products. Therefore, I would rather do the previous work in detail, so as to have time for our competition Opponents entering this market create more obstacles and traps... "

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