Chapter 737

"At the beginning of the year, I strongly suggested to the board of directors of the company to establish an investment company in China to develop business in China. Unfortunately, few people can clearly see the brilliant future of the Chinese market. They all sharpened their heads and just want to stand out in Europe and the United States." aimer and Zhang Ke crowded into a car. As soon as the team started driving to the urban area, he couldn't wait to complain, "If you can have one-third of the speed of Jinhu, you won't procrastinate. Until today, you decided to set up an investment company to be responsible for your business in China..."

Listening to aimer's loud complaints in the carriage, Zhang Ke smiled. He didn't know that there was a bit of affectation in his words, or how he calculated the "one-third quickness", but his seemingly upright character would be very likable, which is often an effective means for him to reduce the psychological defense of his negotiators.

"Scooter wants to set up an investment company in China?" Zhang Ke said in surprise. "The SVCD decoding chips sold by scooter to domestic disc player manufacturers are painstakingly replaced by agents. The so-called technical support work is also very light. It is necessary to set up a company?"

"...." aimer pointed to Zhang Ke and smiled, "you are gloating that we can never get out of the idea of professional competition?"

"The advantages and disadvantages of two market environments and two operation modes will not be decided. How can we say that we are cutting corners?" Zhang Ke said frankly. "Of course, scober decided to set up an investment company in China and expand its business in China, which we are happy to see..."

Before, scooter's management was slow, not that they did not pay attention to the markets in China and the vast emerging regions, but that scooter's management positioned scooter as a supplier of digital video chips and technology solutions. Its previous business in China, as Zhang Ke said, only needs an office level office to be competent.

Zhang Ke is not very clear about the development track of scooter in history. Since scooter has decided to establish an investment company in China and expand its business scope in China, it is different from the operation thinking of professional competition of general European and American companies.

Scooter's technology on digital video chips is comparable to that of Ti. At this level, Jinhu is hardly helpful to scooter. Since others can't ask for their own, it is naturally very unlikely to get benefits from others.

Scotch expands its business scope and intends to enter new business areas. Naturally, Zhang Ke is willing to see changes, which means that Jinhu can carry out closer cooperation with Scotch in broader fields.

The cold wind outside the window was sharp. Zhang Ke waited for aimer to continue, but aimer stopped talking.

Zhang Ke waited for a while and didn't see aimer speak. He looked at him and saw that the corners of his mouth turned up like a smile and took a posture. It was really embarrassing. He said, "scupper must have made a breakthrough in DVD codec when he chose this opportunity to set up an investment company in China?"

"..." aimer opened his mouth and said in surprise, "my expression should not reveal so much information. How can you guess the main points at once?"

"If you hadn't winked and played tricks here, I wouldn't think about that..." Zhang Ke said with a smile.

In the established historical track, scooter has always been one of the most important suppliers of video decoding chips in the world. The applications of its video decoding chips include VCD, SVCD, DVD, digital TV and a series of video playback equipment. It should be sooner or later for scooter to solve the technical problems of DVD codec; on the other hand, for scooter, they can take the initiative to find Jinhu, The most likely is the cooperation on the DVD player.

Zhang Ke guessed it casually. Naturally, aimer stopped playing tricks and told him directly: "At present, no company claims to have all the patented technologies of DVD players, and in the end, they can only cross authorize the use of relevant patented technologies. Many relevant patented technologies do not have a patent confidentiality period of 18 months, so it is unclear about the final distribution of patented technologies. We have made some breakthroughs in codec, and presumably Tate Optoelectronics Research Institute also has some experience in the movement Achievements. Of course, compared with the investment and possible achievements of Philips and Sony in the research and development of DVD players, our two companies are very inferior. If our two companies can not form an alliance, they will be suppressed when negotiating cross licensing with other companies, and may be excluded from the final DVD product market... "

"..." Zhang Ke opened his mouth. Unexpectedly, scober wanted to directly enter the terminal product market and no longer meet the role of its digital video chip supplier. Otherwise, they only need to master the patented technology of codec, and there is no need to cross authorize with other electronic manufacturers.

Zhang Ke pondered for a moment and said, "I don't hide from you that Tete has indeed obtained some patented technologies on the movement, but the Tete Optoelectronic Technology Research Institute is a joint venture between Jinhu and Deyi, each holding half of the shares. Why didn't you contact Deyi in this regard before? You have been on the same plane with Mr. delfasi for so long, so you didn't remember to communicate with him first?"

Aimer said: "Deyi has no interest in entering the end consumer market. I think Deyi will be happy to let Jinhu lead the operation direction of Taite Optoelectronic Technology Research Institute as long as it does not harm the interests of Deyi. On the other hand, many applications of Jinhu on SVCD drives and software patent technologies can also be applied to DVD drives. Since we want to unite, we naturally hope that many chips will be better..."

Zhang kejing thought, according to the established historical track, the DVD patent technology alliance will not be officially established until the middle of 1999. Before that, all DVD patent technology owners were their own. Among many electronic manufacturers with DVD patented technology, Jinhu and scober started late. They should be in a certain weak position in terms of the number of patented technologies and key patented technologies. It would be wise to unite first to reverse the weak position.

This time, we invited aimer and his party to Jianye. In addition to adjusting the cooperation mode with Deyi and scober on the SVCD decoding chip, we mainly talked about the possibility of seeking cooperation among the three parties on the MP3 digital audio player. Unexpectedly, aimer took the initiative to mention relevant cooperation on the DVD player as soon as he arrived in Jianye. It was an unexpected harvest.

Half an hour's drive to the Hilton Hotel in Donghua gate. After arriving at the hotel, we are ready to eat.

After flying in the air for more than ten hours, del FASI and aimer had not reversed their jet lag. They were very tired. After dinner, they had a simple conversation in the hotel meeting room for a while, and arranged for them to enter the room to rest.

Hilton Hotel is the main venue for this business conference. During this period, Chen Xinsheng, Ding Huai, Xiao Jincheng and others also stayed in Hilton Hotel. It was still early. Zhang Ke, Chen Xinsheng, Ding Huai and Xiao Jincheng all gathered in Chen Xinsheng's room to discuss things. Zhang Ke told them that aimer wanted to cooperate on the way from the airport to the city.

"Scupper also wants to directly produce disc players and enter the terminal market?" said Ding Huai.

"They also know that other companies have made breakthroughs in DVD encoding and decoding technology, and they are no longer alone, so it is impossible to copy their profiteering model in the decoding chip market at this time. Entering the final product market is also an inevitable effort to avoid performance decline..." Chen Xinsheng can roughly infer scober's business intention after a little thinking.

Xiao Jincheng said: "since scooter wants to enter the end consumer market, their future market advantage should be in Europe and America. Can we use scooter to break MP3 players into the European and American market, dismantle MP3 player product technology and authorize them to use it?"

According to the international anti-monopoly convention, the abuse of patent right is prohibited. To meet the requirements of compulsory licensing, the patented technology must be authorized to be used by a third party to avoid a company monopolizing the market with the help of patented technology.

To participate in the global competition, Jinhu must abide by the game planning. Before MP3 players are officially launched into the market, it must first authorize the relevant patented technology to a third party for use. The later the authorization time is, the better. At least there will be no competitors at the beginning of Jinhu's introduction of MP3 players to the market; The selection of licensing objects is also very exquisite. We should not only exchange patented technology for patented technology in the licensing process as much as possible - charging licensing fees is a small number, but also prevent the other party from becoming its own direct competitor.

This is also the first time that Jinhu involves the overseas market. No matter which enterprise authorizes the relevant technology, it will make this enterprise a direct competitor of Jinhu. When authorizing to a weak company, we should also consider that this company will easily merge with other large companies.

After listening to Xiao Jincheng's suggestion, Zhang Ke nodded and said, "our early goal is the markets in Asia's developed regions such as Japan, South Korea, Singapore and Taiwan. The European and American markets are where we can't afford at present. It's not a good choice to give the European and American markets to scober for development..."

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