Chapter 747

Domestic media reporters are confused about the so-called DMP technology, but Lee Jae soo, the specialist of SamSung group in China, knows that what he has been worried about these days has indeed become a fact.

In order to prepare for the R & D center, Li zaixu stayed in Jianye these days. When he heard that Jinhu and Deyi jointly announced DMP new product technology, he and Jin nanyong investigated the construction site of the center on the East Bank of Yangui lake.

This is the largest R & D center invested by Samsung Electronics in China. The construction of the R & D center is not to develop the core technology of software and hardware, but to make Samsung's electronic products more suitable for the Chinese market. The R & D center will rent office buildings and prepare first. Samsung will not delay the pace of entering the Chinese market due to infrastructure factors.

The Asian financial storm seems to have subsided, but the enterprises that are really in the eyes of the Asian financial storm know that the trouble is not far away, and the clouds of the economic crisis fill the whole sky.

In order to cope with the more brutal economic crisis, Samsung sold its lucrative chemical business to BASF to slim down the entire huge Samsung system. At such a juncture, Samsung resolutely took out $50 million to invest in the construction of this research and development center in Jianye.

Samsung's senior executives are very clear that the era of digital information is coming, and it will not be a pity to abandon other businesses. However, it is beyond regret to fall behind when the era of digital information is approaching. There is also the Chinese market. At this time, they can't see the growth potential of the Chinese market in the future. It can only be said that this person has no strategic vision in the market.

Before coming to China, Li Zaizhu had strong confidence in winning the Chinese market. After two or three months in China, he understood that things were not smooth all the way.

Li Zaizhu never imagined that among Chinese electronic enterprises, which are generally backward in technology and are scrambling to take price war as the main means of competition in the market, there should be such an unusual existence of Jinhu.

There are also large areas of farmland on the East Bank of Yangui lake. There is still residual snow in the farmland. Wheat seedlings are green, yellow and thin. It seems that they will not recover their growth vitality until the cold season is completely over. Unfortunately, these seedlings cannot continue to grow when flowers bloom in spring. The R & D center building invested by Samsung in Jianye will be built on this land until the temperature gets warmer, The R & D center building will break ground.

Standing on the ridge, Li Zaizhu wore a smoky gray scarf around his neck, put his mouth and nose in the scarf, stood with the wind on his back, and his eyebrows were slightly wrinkled. The news he just heard must not make him happy. His heart seemed to be heavy as a huge stone. What's hateful is that Jinhu and Deyi just announced the news in a hurry and didn't come up with the prototype of the new product, We can't study in detail the technologies adopted by Jinhu's digital audio products.

Other senior staff of Samsung in China are hiding in their cars and can't stand the biting wet and cold of Jianye this winter.

Jin nanyong accompanied Li Zaizhu out for a breath. His neck was also wrapped in a scarf. His voice came out of the scarf, a little hoarse: "The promotion of digital audio players depends on the popularity of computers. Although it will not affect the Chinese market for the time being, it provides Jinhu with an opportunity to enter the overseas market. Looking at the actions of Jinhu United Deyi and scober, they seem to know very well that they can make better use of this new product technology to maximize their benefits..."

"Jinhu will not prosper because of a leading technology. Even if they master this technology first, it will not prevent other electronic manufacturers from entering the digital audio player market with their own technology. Samsung Electronics should also speed up the research and development progress..."

"After all, Jinhu has mastered a world-leading new product technology in the field of electronic industry..." Jin nanyong said with emotion. At present, many electronic industry giants in the world often seize opportunities and rise rapidly by virtue of a world-leading new product technology. Jinhu is not the kind of upstart enterprise that blind cats catch dead mice.

Prior to this, the research and development of blue light diode by Taite Optoelectronics Research Institute jointly established by Jinhu and Deyi is also a leading technology in the world. The compound sound track technology applied by Jinhu in i19 mobile phone is also a leading technology in the world. However, although these scattered technologies will bring huge wealth to Jinhu, they are far from enough to make Jinhu grow into an electronic industry giant. A leading technology The brand-new product technologies in the world have different meanings, which not only means that the overall technical strength of Jinhu is above the standard, but also Jinhu can exchange these new product technologies for many technologies they urgently lack, which will bring their overall technical strength to a higher level.

It's hard to imagine that this is an electronic enterprise that has just been established for three years. Perhaps this is not what worries Jin nanyong most.

Jinhu is speeding up the construction of a huge technology R & D system. Almost all master's and doctoral students majoring in electronic information in key universities in Jianye city have been brought into the Oak Park experimental base to participate in the pilot of the dual tutorial system. In the past year, Jinhu has recruited more master's and doctoral and other highly educated talents from all over the country than foreign-funded enterprises in China In China's market, Jinhu has long demonstrated its outstanding market capacity. In addition to the increasing product lines, Jinhu's factories will also extend their tentacles to the production field of core accessories of products. The wafer factory project indirectly controlled by Jinhu is under construction

Jin nanyong is familiar with such a system. In the past ten years, Samsung Group has been improving a similar vertical production system under the leadership of President Li Jianxi. Jin nanyong looked at Li zaixu and saw that he had the same worry in his eyes. I think he must also understand that once Jinhu takes advantage of the trend, Samsung will face a new challenge in the field of consumer electronics The most immediate threat.

"In any case, we should first do our own work and let Samsung's electronic products cover the Chinese market..." Li Zaizhu also knows that the tax evasion case forced his uncle Li Jianxi to resign from all administrative positions in the group, weakening his family's control over the group. Otherwise, he can suggest that the group suppress Jinhu in a wider range, At present, it can only suppress the living space of Jinhu in their domestic market.

At the banquet held by Zhang Ke in his apartment, in addition to the negotiators of the three companies in the past ten days, Zhang Ke invited a few people such as Liu Zhicheng and ye Jianbin, my uncle and Shao Zhigang, who were all in Jianye. They had nothing to do with their business, so there was no big frame for them. Zhang Ke was also afraid of making a division and stirring up the public, so he was too busy. Although the apartment with double entry and top floor attic is spacious, it will also feel crowded when stuffed with 20 or 30 people. After all, it is not a villa.

After the banquet, people will not leave in a hurry and get together in twos and threes to chat. In the sky garden on the roof, Zhang Ke, Chen Xinsheng and Liu Zhicheng sat by the fire and talked. Tang Jing's little bird leaned beside Zhang Ke and listened to their conversation with a kind attitude. Listening to Chen Xinsheng's introduction of the negotiation process these days, Liu Zhicheng said with pride and appreciation: "it can be said that at least one product technology in the field of electronic industry in China is leading the world?"

Liu Zhicheng still delayed until October before finally deciding to come to Jianye to preside over the wafer factory project of Zhongjing microchip. At that time, he knew that Jinhu had mastered the new product technology of digital audio player. It was because he saw Jinhu's intention in technology research and development that he finally prompted him to come to Jianye.

Zhang Ke smiled faintly and said: "whether Jinhu can really rise in the global consumer electronics industry with iPlayer still needs too much effort..."

"Has the plan of iPlayer's sales in Rb been determined?" Liu Zhicheng asked. Although the marketing plan in Asia was strictly kept as a trade secret before iPlayer was officially listed, Liu Zhicheng is definitely a "outsider" qualified to know the relevant marketing plan.

Zhang Ke looked at Xiao Jincheng standing not far away and said to Chen Junhui, the person in charge of Rb subsidiary, and shouted them over: "these things should ask Xiao Jincheng..."

"It's not your personal preference to hire an advertising spokesman at RB?" Xiao Jincheng said.

Zhang Ke said with a smile, "there are not many RB stars I can see. Is it difficult? Am I still wronging myself in this regard?"

"Who is RB asking to speak for iPlayer?" Liu Zhicheng asked with interest.

"Takuya Kimura and Takako Matsumura," Chen Junhui said on behalf of him. Before that, he went back to RB to prepare for listing. Only yesterday did he return to China. "It's not only RB region, but also the whole Asian market..."

"Ah, is it the male and female protagonists of the Japanese drama called love century?"

"Mr. Liu also likes watching Japanese dramas in his spare time?" Chen Junhui knew Liu Zhicheng's influence in the industry as early as working at Sony. After working for Jinhu's subsidiary in Rb, he knew the complex structure of Jinhu system.

"Where do I sometimes watch these things? Although I haven't seen them, my girl is fascinated by them. Last time I called, she recommended this Japanese drama to me. In order to talk to my girl, I searched some newspapers about this Japanese drama on the Japanese website. Do you think I'm a poor father?" Liu Zhicheng made a bitter face, Everyone laughed and Liu Zhicheng said, "quite a good choice. This Japanese drama has a market in Hg, Taiwan, Hong Kong and Singapore. At present, the target market of iPlayer in Asia is mainly these regions?"

Zhang Ke nodded and said, "yes, the main sales targets in Asia are expected to be achieved in these places. Of course, the main market is RB." in Asia, Rb has the highest purchasing power, and its population is almost twice that of Hg, Taiwan, Hong Kong and Singapore, "In addition, Rb entertainment industry has the strongest cultural output in Asia. It is certain that RB stars will be employed as advertising spokesmen in Asia..."

"... but when we signed the endorsement contract with the brokerage company, it was in early October. At that time, the Japanese drama" love century "had not been broadcast," Xiao Jincheng added. "We thought that the two people would take crotch in the Japanese drama after autumn, so we had to make less decisions as alternative spokesmen. At that time, we didn't want to be less ahead of them."

Zhang Ke spread his hand, smiled and said, "it's not bad?"

Takuya Kimura's popularity in Rb has soared to a peak since 1993, but he played the Japanese drama gift in 1996 The role of a bad boy led to many injuries caused by a large number of Rb students imitating him. Even in March 1997, a student stabbed a teacher to death. As a result, Takuya Kimura has been severely criticized by RB media in 1997. Although his popularity is still strong, the negative impact should not be underestimated. Before the broadcast of love century, he was not the best candidate to speak for a star.

Matsumoto performed well in the Japanese drama "long holiday" in 1996. Her popularity in Rb soared, but she was far from reaching the peak of her acting career.

"Love century" has created the highest ratings record of Japanese drama so far, which not only makes Kimura's popularity return to the peak era from the early vulgarity, but also makes Matsumoto's popularity reach the peak of her acting career.

Xiao Jincheng said he was speechless. How could he know that this Japanese drama would be so popular in early October?

Zhang Ke smiled and said: "The endorsement fee is only a small matter. I was mainly thinking that it would be more convenient to ask them to endorse iPlayer in Asia. As you know, in Rb, Chinese products are almost synonymous with low-grade and inferior products. It doesn't mean that we can invite the stars we most want to invite to endorse iPlayer with us $12 million, and some star brokerage companies will consider it When it comes to whether advertising endorsements will affect the image of stars in the public - at this point, domestic stars are somewhat unscrupulous and dare to boast that the heart Q can cure all diseases on TV, "Zhang Ke said when he had the opportunity to satirize some bad phenomena in China, "The task is heavy and the road is long. I said that Jinhu has to shoulder an important task, that is, to change the international image of Chinese products..."

"It's really a heavy burden..." Chen Xinsheng said with emotion, "but Jinhu must always adhere to the strategy of paying attention to product image." Chen Xinsheng raised his eyebrows and seemed to enjoy taking such an important task on his shoulder. Xiao Jincheng and Liu Zhicheng felt proud when Zhang Ke said so.

Tang Jing tilted her head and asked Zhang Ke, "when you accompanied me to watch the long holiday yesterday, how could you complain that it was not Takuya Kimura and Takako Matsumura who finally came together?"

"Er..." Zhang Ke hesitated for a moment, turned his head and asked Tang Jing, "do I complain like that?"

Zhang Ke's words that were very encouraging to morale just now let Tang Jing expose them unintentionally. Xiao Jincheng shrugged and said to Liu Zhicheng and Chen Xinsheng: "I knew that GE Shao was still selecting people according to his personal preferences..."

Zhang Ke thought to himself: if you really only rely on your personal preferences, you still want to choose Wenzi Kanazawa and Ozawa! Can you do this? He didn't know that Ozawa had not made a debut at this time. In his opinion, Matsumoto is not a female star with a devil's body and bright lights that can be comparable with Jixiang Tengyuan. At first glance, there will be no shocking electric shock, but it's very beautiful, Zhang Ke likes Matsushima's pure image in the film "the story of April" -- the story of April won't be officially released until the middle of the year. Of course, starting from Zhang Ke's personal preferences, there are better choices. Unfortunately, Matsushima Caizi became RB a new popular actress with the help of the film "spicy teacher" co starred with Takashi tanmachi in the autumn of 1998.

In order to promote the implementation of the software industrial park project, Ge Jiande also flew from Beijing to Jianye on this day to personally promote the preparation progress of the project. Before that, Zhou Jinyu had put forward the preliminary idea of jointly building a software industrial belt with Jianye to the electronic information industry development leading group of the State Planning Commission in the name of Jinshan municipal Party committee. When GE Jiande arrived in Jianye, Xie Jiannan and his father Xie Hanming met again It is not a bad idea to copy a small-scale software industrial park in Jinshan.

It seems that Xie Hanjing, on behalf of Chint Group, is the real founder of Jinshan electronic industry manufacturing base. In fact, Chint Group and Jiaxin electronics provide corresponding resources. The real main behind the scenes planners are Xie Hanming and Xie Jiannan.

Whether it's hiding one's ears or stealing a bell, although Xie Jiannan and his father have been running around for the manufacturing base of Jinshan electronic industry, they have always been promoting behind the scenes. On the bright side, they have to draw a clear line with the affairs of Jinshan City.

Xie Jiannan and they learned that Jinhu and Deyi jointly announced the news of new product technology before entertaining Ge Jiande in the evening. At night, they went to Dongda to have tea at Zhou Jinxi's house. Through the east gate, they could see that there were lights and shadows on the highest three floors of building 6 of the youth apartment. They thought that the people of Jinhu were probably inviting wine to celebrate their success in the apartment.

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