Chapter 762

"At night, standing on the Tokyo Tower, which is 10 meters higher than the Eiffel Tower in Paris, you can see a boundless ocean of light composed of high-rise buildings and highway network..." this is the words of Zhang Kechu's travel manual bought from the ubiquitous vending machines at Shinkansen station. They arrived in Tokyo by shinkansen from Nagoya. It was dark and there was a sea of colorful lights outside the station.

Perhaps in the near future, a certain region of China will be more prosperous than Tokyo, but at present, it is still the most prosperous city and the most active economic center in Asia. Even if affected by the Asian financial crisis, Tokyo is experiencing the worst economic recession in recent ten years, it seems that it will not affect the prosperity of Tokyo at night.

There are 11 million people in Tokyo alone. The development of the city has swallowed up the gap between Tokyo and several surrounding cities. Several cities are connected together to build the world's largest city with a population of nearly 34 million. One RB quarter of the population and one third of the university students live in this prosperous city.

After leaving the station, seeing Zhang Ke standing on the steps and staring at the flow of people in front of the station, Xiao Jincheng pretended to be relaxed and said: "if iPlayer can conquer this city, the personal consumer electronics market in Asia is just around the corner..."

"This sentence is not exaggerated at all, but it's easy to conquer this city!" Zhang Ke sighed in Japanese and asked Xiao Jincheng, "if I say so, will you feel less pressure?"

"..." Xiao Jincheng shook with a smile. Although the overseas operation Department has many responsibilities, developing overseas markets is still the fundamental goal of the overseas operation Department, which is an unshirkable responsibility.

RB subsidiary has prepared luxury cars. Mercedes Benz looks dazzling in the streets full of Nissan cars. Zhang Ke told Xiao Jincheng: "The first time I came to RB, even if I didn't stay in RB for too long, I also wanted to walk around the city with my feet. Only in this way could I have some in-depth feelings... You take a car and I take the subway with Fu Jun; it's impossible to feel anything when I take the subway around a group of people." The last sentence was to refuse Xiao Jincheng and Chen Junhui to accompany him on the subway. Only a few people such as Chen Junhui and Lin Liwen met Xiao Jincheng in Nagoya, but the people who wanted to meet him at Shinkansen station were somewhat spectacular, including Jinhu (Tokyo) product design and development center and Jinhu (Tsukuba City) The principals and entourage of the technology development center and many businesses including online music stores acquired by Jinhu in the past six months. If these people accompany Zhang Ke on the subway, they will occupy almost half of the carriage.

Xiao Jincheng hoped that Zhang Ke could bring the translator with him. Lin Liwen also showed the enthusiasm of an accompanying translator, saying: "the subway in Tokyo is notoriously complex..."

"I heard before the next day that the subway in Tokyo is also famous and simple. As long as you can read maps and use automatic ticket machines, you are not color blind and weak. Your IQ is normal. Even if you can't speak Japanese, you won't make mistakes," said Zhang Ke, unhappy to bring a strange girl with you. He rejected Lin Liwen's enthusiasm, "We'll meet in the center of the city in half an hour. Maybe you'll be delayed because of the traffic jam..."

When Zhang Ke got off the plane from the Central Airport in Nagoya, he took the initiative to speak Japanese and occasionally taught Fu Jun some commonly used Japanese terms. Xiao Jincheng and Chen Junhui were not worried that they would get lost. A group of them accompanied Zhang Ke to the subway station before they left by bus and rushed to the central Baoshen town in Tokyo. RB subsidiary was nearby.

Then again, everyone hasn't had dinner yet.

The spatial level of Rb makes people feel confused. Zhang Ke and Fu Jun Mingming walk down the street to the subway platform, look up and see the starry night sky. Mingming only walked up one floor, but the sign says "the third floor".

MD players can be seen everywhere in the electrical stores in the subway station underpass. 1997 is the key year for MD to successfully move from RB to the global market. It is estimated that the total sales of MD by major Japanese manufacturers in 1997 may exceed 5 million.

It was already more than eight o'clock at night when they came out of the subway station in Shenbao town. They could see that at least sixty or seventy percent of the windows of office buildings in the city were on. Looking through the window, they could see the figure of people working diligently as in the daytime. Xiao Jincheng and his team really delayed for a while. They chose a barbecue shop for dinner, which was not a high-end place. Zhang Ke also asked to eat, wear, live and travel Some civilian places may be arranged for accommodation. A very common Sakura Hotel near the barbecue shop, some like Rb family hotel, may be re selected. The only luxurious place of this hotel is probably a 24-hour coffee Internet cafe, but it is very close to the location of Rb subsidiary. You must feel the city before you can find the reason why iPlayer conquered the city 。

Xiao Jincheng naturally moved the accommodation hotel here, and Chen Junhui stayed at night. He had an in-depth discussion on the sales strategy and Countermeasures of iPlayer in Rb. More importantly, he considered the response Countermeasures of Japanese electronics manufacturers.

RB's audio-visual consumer electronics market is not a calm autumn water. Japanese manufacturers are happy to fight with us, but they can cooperate with each other in the face of external threats - of course, Jinhu may not be regarded as a threat by them at this time, but once iPlayer gets a preliminary hot sales in Rb Market, hostile eyes will focus on Jinhu.

The conversation didn't end until Li Ming. The next day, in addition to cordially talking with the heads of agencies and companies stationed in Rb, several business receptions were arranged.

Yan Yi, commercial counselor of the Chinese Embassy in Beijing, visited in the afternoon - the economic and Commercial Counselor's office of the embassy is under the dual leadership of the embassy and the Ministry of foreign trade and economic cooperation. More accurately, it should be the Foreign Office of the Ministry of foreign trade and economic cooperation. Ye Zhenmin is the direct leader in charge of Yan Yi, commercial counselor of the Chinese Embassy in Rb. Before Zhang Ke came to RB, Yan Yi Received ye Zhenmin's instructions to take care of Jinhu's business activities in Rb; There was also a visit by Kenichi Matsushima, the contact person of iPlayer at the RB distributor Shimao electric appliance.

Ishimaru Electric is an old household appliance chain with 20 stores in Rb Kanto. Its branches are also engaged in the agency business of electrical appliances and consumer electronics products. Kenichi Matsushima is a section chief of ishimaru electric products agency department and the person in charge of iPlayer agency business in ishimaru electric.

RB people have a distinct and remarkable characteristic, that is, most of the pedestrians on the street look indifferent and dull, but they are very enthusiastic and have no slack at work. Even if there is slack, they will not show it in person.

In any case, it is impossible for Jinhu to build a marketing network with tentacles extending into all corners of the market terminal at RB at this time. The cost is too high, time-consuming and the probability of being frustrated is very high. Not only Rb, the situation in other overseas markets is similar. Agency distribution is a more appropriate choice at present.

Zhang Ke talked with Xiao Jincheng and Chen Junhui last night. Today, he still wants to meet with Kenichi Matsushima. After all, whether iPlayer can win the initial battle in Rb market largely depends on the ability of dealers. Zhang Ke didn't mind that ishimaru electric didn't send a higher standard management to contact. Respect is waiting for him to win. On the other hand, Matsushima Jianyi's submissive attitude after meeting is quite useful even if he knows that this is RB's work inertia. It's all right for Matsushima Jianyi.

After a brief exchange of greetings, go straight to the subject.

"The best way is my previous proposal. Xeus is a well-known audio equipment manufacturer in Rb. Xeus is willing to buy all the 100000 iPlayer players you plan to put into RB market this time. As long as you stick the xeus trademark on the player, it will save you time and effort without reducing your profit..." Matsushima Jianyi respectfully suggested, "IDA is a company that has no reputation at all in Rb. It is presumptuous to say that RB's personal consumer electronics market still has some prejudice against Chinese products. In the face of such difficult difficulties, there is an easier way. Why not go? You just sell your products to xeus."

Zhang Ke understands Matsushima Jianyi's advice very well. On the one hand, ishimaru Electric is not confident enough. Sticking the xeus trademark can easily overcome the psychological barriers of Rb people. In addition to ishimaru electric, xeus has a more intensive sales network in Rb, thanks to the popularity of this product in Rb. But at the beginning, he decided to give up the European and American markets for the time being and throw it to scober Concentrate on conquering the Japanese and Korean markets first. How can we label xeus for fear of trouble? Jinhu wants to use this electronic product to pry open the Japanese and Korean markets and insert its own brand flag over RB. Then more products will infiltrate RB's market under the brand flag. Only when it obtains a place in RB market can it be regarded as the capital standing in the forest of electronic manufacturers in the world.

Zhang Ke shook his head and refused Kenichi Matsushima's advice. In two days, ilayer will officially show up at the Tokyo Electronics Show.

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