Chapter 922

In the past two years of the rapid development of Shengxin global electric appliance, home appliance chain enterprises around the country have also been fully developed. Just like Haitai electric appliance, although the development is restricted by Shengxin, it has also developed 18 stores in Donghai province and neighboring provinces and cities. Up to now, these home appliance chain enterprises and Shengxin Global Electric Co., Ltd. have completed the extensive division of the domestic market. The next expansion will consider the direct competition from other home appliance chain enterprises.

In the past two years, with the support of huge capital, Shengxin has expanded rapidly, and home appliance stores and stores are distributed in large and medium-sized cities all over the country. Shao Xinwen is also clearly aware that the rapid expansion will cover up some serious defects in management. He has taken some measures to adjust management, but it takes time. He does not want to expose some fatal defects in the cruel competition with other home appliance chain enterprises, nor does he want to slow down the pace of expansion at this time.

Zhang Ke's suggestion is very direct: "To avoid direct competition with other home appliance chain enterprises for the time being, but without stopping the pace of expansion, open mobile phone franchise stores in cities where Shengxin has not yet expanded - most domestic home appliance chain enterprises do not pay enough attention to mobile phone sales. Being a franchise mobile phone store can avoid direct competition and continue to extend Shengxin's tentacles, and the number of mobile phone franchise stores The scale is relatively small and easy to operate... "

"You don't forget the benefits here when you make an idea..." Ye Jianbin said with a smile.

Chen Xinsheng smiled. Mobile phone is Aida's current main business in China. Under Zhang Ke's suggestion, Shengxin set up a mobile phone sales counter in its home appliance stores last year. In this way, it will continue to develop the business of mobile phone direct stores, first form a complete mobile phone marketing system nationwide, and also directly promote Aida's mobile phone business.

"Even if I'm selfish, can you deny that my idea is not bad?" Zhang Ke asked Ye Jianbin.

Ye Jianbin stood up and asked Zhang Ke such a shy face. He really didn't have a good response.

Last October, after nearly a decade of accumulation, the total number of domestic mobile communication users finally exceeded the 10 million mark. However, in the past year, the new number of domestic mobile communication users reached 10 million. From this, we can see the explosive development of the domestic digital mobile phone market.

At present, we are entering the golden age of the mobile phone industry. For the time being, Shengxin should not continue to open extensive home appliance stores. It is necessary to rectify and reflect on management. It is undoubtedly a good choice for Shengxin to rely on existing resources to develop mobile phone franchise business in cities that have not yet been involved.

Seeing ye Jianbin and Shao Xinwen frowning and thinking, Zhang Ke said with a smile: "Come on, I don't believe you haven't considered this issue. In the past year, the mobile phone sales counter in Shengxin home appliance store has sold more than 800000 mobile phones, contributing nearly 300 million profits to Shengxin. What kind of home appliance sales can compare the profits on mobile phones? If you don't consider the problem of mobile phone stores, it shows that you are incompatible in enterprise strategic management I'm sorry... "

Shao Xinwen smiled and said, "it's hard to pretend in front of you..." Zhang Ke proposed the model of mobile phone franchise stores last year, and after the domestic mobile phone market became bigger, the sales model of mobile phone franchise stores appeared in some cities one after another, but they are in the early stage of development.

"Talk about your core problem. How can I spend so much time with you here? Secretary Liu's speech is only 30 minutes here..." Zhang Ke scratched his ears and looked up at the high trumpet on the lamp post of the wall in front of him. In Kewang factory, there is a two lane corridor across from Aida's factory. Liu Wentao's impromptu speech is still broadcast in the tweeter. He asked Ye Jianbin suspiciously, "is it deliberate?"

"What deliberately?" Ye Jianbin was puzzled.

"Tweeter, do you want to brainwash the employees of Jinhu?"

"Maybe, or maybe you know we're in Haizhou today."

"Give us some color to see?" Zhang Ke lost his smile. "Sheng Xin's action range is larger this time. It's still color. How many cities above class II that Sheng Xin hasn't expanded to?"

"What do you mean how much is left?" Shao Xinwen said. "In addition to East China and other regions, except for the flagship stores developed in the central cities, almost no other cities are covered. There are only about 100 cities above class II..."

"That is to rely on the flagship store resources of the central city to develop mobile phone franchise stores in surrounding cities of more than class II and draw up a plan of 100 cities and 100 stores," Zhang Ke said excitedly, "They invited 60 or 70 media reporters to come for today's listing ceremony. I think you'll announce the plan here. I'll lend you the venue, and then let the employees of the marketing department drag the media reporters in Kewang to kill their ambition!"

"Ha ha..." Chen Xinsheng smiled. Even if Kewang gets the capital injection from NEC and Huaxia electronics, it is impossible for him to dream of shaking the status of Jinhu. Zhang Ke's mischievous behavior is just to ridicule the guys standing behind Kewang this time. Of course, he is also dissatisfied with Liu Wentao's high-profile mixing with Kewang when he first arrived in Haizhou.

"Now let's discuss it orally. There is no written plan. What if media reporters ask questions?" Shao Xinwen asked.

"You just break it off on the stage. Anyway, it's media publicity. You can also boast about Haikou, where there are hundreds of cities and thousands of stores. There is always a gap between publicity and implementation. This is the national condition."

When Zhang Ke said this, ye Jianbin, Chen Xinsheng and Shao Xinwen all laughed. Zhang Ke deliberately blocked the hearts of those people next door.

Ye Jianbin tapped his fingers on his forehead and said; "For the media, IDA is still attractive. If this plan has nothing to do with IDA, wouldn't it be weird to hold a press conference here?"

"Ha ha," Zhang Ke pointed to Ye Jianbin and smiled, "the fox's tail is exposed! Go around, don't you want to make an idea here?"

Ye Jianbin stood up and said, "I was dragged by Xinwen..."

"I did consider the issue of mobile phone franchise stores, but I didn't consider that they should be launched in all class II cities at the same time. The scale of the plan I initially considered was much smaller, and the funds used were only 100 million, which would hardly put great pressure on Shengxin's capital chain," Shao Xinwen honestly sold Ye Jianbin, "Jianbin saw my plan and said that the scale was too small..."

"I didn't exaggerate to occupy all the second tier cities at the same time," Ye Jianbin smiled. "The name of 100 cities and 100 stores sounds quite refreshing. It takes at least 500 million. At this time, it is the limit for Shengxin to squeeze out 200 million. I asked Xinwen to change the plan according to the standard of 200 million. I didn't expect your confidence to be stronger..."

"Three hundred million is missing," Zhang Ke scratched his head and asked Chen Xinsheng, "can IDA squeeze out the money?" Jinhu commercial is not short of money, but Jinhu commercial has set investment guidelines since its inception. Industries under the original system of Jinhu commercial should occupy less funds of Jinhu commercial as far as possible and avoid additional pressure on the funds of Jinhu commercial.

Chen Xinsheng said: "three hundred million, no problem..."

At this time, the net profit of Aida group in one month exceeds 300 million. Although the investment in the research system is huge, there is also a process of continuous investment. The additional expenditure of 300 million in the short term will not cause additional capital pressure to Aida group.

Ye Jianbin rubbed it and said, "this has become the cooperation plan between Shengxin and Aida, and the media has the hot spot of speculation. In this way, the scheme proposed by Xinwen can be changed to deal with the media at will, and the press conference can be fooled first."

Chen Xinsheng asked, "do you really want to hold a press conference?"

"Of course," said Ye Jianbin with a laugh, "it's always awkward for them to feel like they're stuffed with grass."

Chen Xinsheng smiled and called Yang Yun and Lu Qingsheng, who is in charge of the mobile phone business of Aida group. They should act as if they were acting.

Only by calculating the advertising volume of the disc player business, the AIDA group under Jinhu is equivalent to Kewang. However, Aida launched two batches of six new mobile phones this year, focusing on the publicity of the main models every time. The advertising volume in the mobile phone business is far more than that of the disc player. In addition, the advertising of some other branch products, Aida's advertising investment in product publicity and brand publicity It is far more than Kewang, which has not calculated the advertising investment and distribution of xiangxuehai, Shengxin, Xinguang and other enterprises in Jinhu system. The enterprises under Huaxia electronics do not attach great importance to brand building. Although the products under Huaxia electronics are rich and there are many brands, the total amount is still far less than Jinhu. NEC's products have not entered China's consumer market on a large scale. Of course, the advertising investment and distribution in China Even worse.

The intimacy between enterprises and the media is directly affected by the amount of advertising. A media takes millions or tens of millions of advertising fees from enterprises under Jinhu every year. IDA's marketing department informed them that they need their cooperation to hold a press conference for an important event, which they will never refuse easily - in addition, every major action of IDA in recent years means an important event Financial news.

At the unveiling ceremony of the new Kewang joint venture, some media reporters received a notice from the staff of Aida marketing department that Aida would hold a press conference after the ceremony on Kewang's side. Although Aida's press conference did not conflict with this side, some journalists were a little depressed.

Of course, in addition to Liu Wentao, Secretary of the Haizhou municipal Party committee, who attended the unveiling ceremony of the new king of science and technology, Ge Jiande, President of Huaxia electronics, Chi Zuoxiu, representative of Mitsui products China, Yuzhi Nakamura, President of NEC China, Ren Botong, chairman and President of ICT bank, Liu Danian, deputy director of the Donghai provincial economic and Trade Commission, and others were all people with status and status. The reporters were still able to work hard I'll leave after the meeting; but the impatience on my face is becoming more and more obvious.

Some reporters just wandered off the stage and chatted: "After Kewang received the capital injection from Huaxia electronics and NEC, the registered capital exceeded one billion, which is not many in China. Besides, Ge Jiande and Chi zuoxizang are here. Even if governor Li Yuanhu is not free to attend today's ceremony, the vice governor always comes. Why is there only the deputy director of the provincial economic and Trade Commission to come down and look at the deputy director's face? It seems that the boss doesn't like it May the Secretary of the municipal Party committee attend Haizhou. Although the weight is enough, what about other officials? Do Haizhou have almost or more important economic activities to participate in? "

"Brother, are you new to the industry or just with the financial line?" a reporter nearby couldn't hear it. "The gratitude and resentment between IDA and Kewang doesn't seem to be an unspeakable secret in the industry. The new secretary of Haizhou city may not know the underwater..."

As soon as it was announced that it had entered the free question and answer stage, some reporters left one after another. The people sitting on the podium looked at each other. Xie Jiannan had experience in this. At the first dealer conference after Kewang won the title of CCTV in 1996, a large number of media reporters went to aidala at the venue.

Remembering the advice of the provincial Party Secretary to maintain the unity and stability of Haizhou, Zhang Ke specially asked Yang Yun to come and invite Liu Wentao, Secretary of the new municipal Party committee, to attend the press conference in Aida, at least to maintain the unity and stability of Haizhou in front of media reporters; By the way, Ge Jiande, Liu Danian, deputy director of the provincial economic and Trade Commission, and Ren Botong, chairman and President of ICT bank, were also invited. Superficial perfunctory is also needed; Chizuo xiuzang and Nakamura Yuzhi were ignored. Xie Jiannan naturally didn't want to watch the excitement in the past. Other characters such as Lin Xue, Wang Haisu and Zhou Xingdong were directly ignored. If they want to follow the past, they won't be rejected.

Ge Jiande and Liu Wentao can think that the reason why Jinhu suddenly held a press conference was to tear down the platforms here and suppress their anger. Today, they also want to make a big show for Jinhu - the situation is always better than people these days. Ge Jiande and Liu Wentao also want to see what tricks Jinhu can play this time, so they didn't refuse to attend the press conference of IDA.

Zhang Ke and ye Jianbin were too lazy to make a false deal with Ge Jiande and Liu Wentao and left the factory earlier. Ge Jiande and Liu Wentao followed the reporter to Aida's factory. Only Chen Xinsheng and Shao Xinwen presided over the press conference and announced the "plan of 100 cities and 100 stores with an estimated cost of one billion".

Shao Xinwen's in-depth thinking on the monopoly of mobile phones made the press conference too rough, but the so-called "cost one billion" was too targeted. Liu Wentao couldn't help humming coldly while listening to Yang Yun, President of Aida's marketing department, reading the press release, but Ge Jiande obviously felt the pressure of the plan.

The three domestic mobile phone enterprises under Huaxia electronics and Kewang hi tech, an enterprise with Lianxin brand, have only slightly higher total mobile phone sales than Jinhu through the sales network under the original post and telecommunications system. This year, on the basis of the establishment of the Ministry of information industry, the State Council further requested the telecommunications industry to "break monopoly and introduce competition", The joint plan of Jinhu and Shengxin will significantly strengthen the sales capacity of Aida mobile phone in the terminal market. If Jinhu is far away from four dozen and one, Huaxia Electronics will be even more ugly.

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