Chapter 997

Before the Spring Festival, Zhang Ke stayed in Haizhou most of the time and promised Zhang Yi to attend his wedding as a nonvoting delegate. He also attended Zhang Yi's wedding until the sixth day of the lunar new year. He dropped Tang Jing back to Hong Kong and flew from Hong Kong to the United States.

Considering sun Ting's feelings, Zhang Yi didn't arrange a wedding room in Haizhou except for the new house they bought in Jinshan. The wedding banquet was also placed in Xicheng hotel. He didn't go back to the old house of Dongshe for wine. Zhang Zhiwei had to accept this fact. The scenery of the wedding also made up for his psychological loss. All the officials who received the invitation in Haizhou were absent. Only six members of the Standing Committee of the municipal Party committee came, This is just Zhang Yi's wedding banquet. I can't imagine what kind of specifications Zhang Ke's wedding wine will have in the future?

Zhang Ke doesn't care whether these are some or not. Compared with the trivial things in the family, the development of the North American market since last October is of more significance.

The flight time from Hong Kong to San Francisco was as long as 12 hours, but it was not particularly difficult to pass the time in first class. In addition to Xiao Jincheng and Fu Jun, Zhai Danqing also accompanied him in a proper name. In addition, Meng le and Xi Ruolin accompanied Zhang Ke to San Francisco.

Meng le will graduate from Dongda in six months. In the last semester after the Spring Festival, the arrangement in the school is also based on internship and graduation thesis. Zhang Ke hopes that he and Xi Ruolin can work in North America for a period of time, which is also a key period for Jinhu to develop the North American market, which can best exercise people's ability.

In addition to making Xiaoyan, Shi Xinfei and other full-time managers of Chuangyu company, Qin Gang's energy is also pouring more and more here. Shi Xuebin, Dong Yuehua and other key cadres also go to the last semester of their senior year, so they can focus most of their energy on Chuangyu company. Meng le and Xi Ruolin leave temporarily, and Du Fei won't be anxious to burn his eyebrows.

For Meng le and Xi Ruolin, working in North America for a period of time is definitely a great opportunity to broaden their horizons.

When boarding the plane from Hong Kong, it was dusk. The sunset hung between high-rise buildings. The design of first-class seats was very clever. The four seats tilted and staggered with each other to form a small meeting area for chat. Xiao Jincheng introduced some information about the North American market to Meng le and Xi Ruolin.

Since the Hong Kong Electronics Show in early October, Jinhu has focused on developing the market of iPlayer in North America. After Jinhu successfully digested the flash chip manufacturing technology obtained from Toshiba, the cost of Jinhu 32m flash chip has been reduced from the initial US $100 to US $20. Jinhu has given the profit space of cost reduction to dealers.

Regional agents are like playing a stimulant. In less than four months, Jinhu has built a relatively perfect sales channel in North America. The monthly sales volume of iplayers produced by IDA in North America has rapidly exceeded 30000 from less than 1000 before, catching up with the sales performance of pinsco Cooper in North America last August.

In the global market, the sales volume of iPlayer cannot compare with that of MD Player, but in the North American market, it has tightened the nerves of manufacturers in the MD camp.

Since the technology of MD Player is always in the hands of Japanese electronics manufacturers, and the MD camp is also dominated by Japanese manufacturers, this feature limits the promotion of MD Player in North America and Europe. In January 1999, the monthly sales of MD Player in North America was even less than 300000 pieces, while iPlayer, Toshiba and Scotch reached 60000 pieces and 56000 pieces one after another, coupled with the sudden rise of Samsung, The total monthly shipments of iPlayer in North America are close to 200000 pieces. In 1999, at least in North America, it was no delusion for iPlayer to completely leave MD behind.

In North America, price is not the decisive factor. Developing new high-quality products that meet the fashion needs of the market is the magic weapon to win the market.

If Zhang Ke wants to make a small profit and quick turnover in the North American market, the selling price of ordinary iPlayer can be quickly reduced to less than $20 or $30 within one year. Zhang Ke's goal is to sell iPlayer's high-end products for $400, $500 or even higher in the North American market, so as to obtain a higher profit margin.

Looking at the latest 64yer in her hand, Xi Ruolin can't imagine that such a palm sized milky white player costs $600, which is exactly the best-selling player in North America. In China, an ultra-thin Walkman with Sony aluminum body is only 500 or 600 yuan, but it is already quite luxurious. Most ordinary students want to listen to music and are only willing to spend 100 yuan on a miscellaneous walkman. In addition to the popularity of computers, such a high price is also a key factor for the domestic market to accommodate the product.

"How much money does Jinhu make with such a player?" Xi Ruolin asked curiously.

"How to say?" Zhang Ke scratched his forehead. "The North American market has not generated profits. The shipment of 30000 pieces has just reached the profit and loss point..."

Xi Ruolin looked through the data. There was a budget for marketing investment in North America in 1999. In 1999, it would cost 40 million US dollars. Xi Ruolin stuck out her tongue, calculated in her heart, and asked, "in the monthly sales of only 30000 pieces, wouldn't each product share the marketing cost of more than 110 US dollars?"

"High end products, with a gross profit of 40% or higher, are not a luxury goal," Zhang Ke said with a smile. "The key is to make the market..."

Like another 64yer, the structure lacks a digital radio chip, and the price drops by 200 dollars. The delivery price to dealers is 250 dollars, and the manufacturing cost of this chip is only 10 dollars. This is the profit advantage formed by the monopoly of technology patents. Who makes only a few companies in the World Integrate digital radio technology into iPlayer, Scober can only buy digital FM chips from IDA at a high price to develop similar high-end products.

Think about the time when ADA bought a DVD player decoding chip from scober at a cost of $80 each, and the actual cost was less than $5. At this time, it was a bad breath.

Not only the ESS experimental base is located in San Jose near San Francisco, but also the North American company of Jinhu and the North American product development and design center are located in San Francisco.

San Francisco International Airport is located about 21 kilometers south of San Francisco. It is the largest commercial airport in California. When you get on the plane from Hong Kong, the sunset drops to the West and you have flown for 12 hours. When you get off the plane in San Francisco, you still have a sunset and lie in the sunset in the West. It feels really wonderful.

Cheng Hanzhang and the person in charge of the North American company rushed to the airport to meet Zhang Ke. This was the first time Zhang Ke wanted to come by and have a look after investing nearly $300 million in ESS experimental base. It was also the first time he met Eric Kim, President of the North American company. He had only talked through a video conference before. If the meeting was successful at this time, Eric will be the vice president of international marketing of Jinhu commercial's overseas operation Department and will be responsible for the promotion of IDA brand in the global market.

"As soon as you get off the plane, there may be some bad news waiting for you..." Cheng Hanzhang asked Zhang Ke to get on the bus first.

"What's the bad news?" Zhang Ke paused and asked. Although Eric was hired as the president of the North American company, in order to ensure Jinhu's control over the * * registered North American company, Cheng Hanzhang also served as the chairman of the North American company.

"Let Eric tell you..." Cheng Hanzhang said.

"RIAA has an eye on us. They sent us a lawyer's letter, saying that our equipment is too simple in lifting the restrictions on downloading pirated songs. In fact, it connives at piracy and infringes their intellectual property rights..." Eric is said to be trying to learn Chinese, but at this time he can only communicate in English. Zhang Ke, Xiao Jin, Chengdu doesn't matter. Meng Le, Xi Ruolin Zhai Danqing's English listening is slightly worse. After all, he has no habit of communicating in English for a long time. He has to adapt to it for a period of time. Zhang Ke explained to Zhai Danqing that RIAA refers to the American record industry association, which is a traditional giant of the American record industry.

Although Jinhu has launched an online music store selling genuine music, once the anti-theft version system of iPlayer is cracked, users can download music on the Internet without spending a penny, which is not only the biggest advantage of iPlayer, but also the most headache for audio-visual publishers.

"They really can pick soft persimmons," Zhang Ke smiled and asked Eric, "have Toshiba, scober and Samsung received their lawyer's letter?"

"RIAA believes that whether Toshiba, Samsung or scooter, their iPlayer product technology comes from us, and we charge a certain proportion of patent fees from other iPlayer manufacturers except Toshiba. They believe that as long as we are put in the dock, all problems can be solved once and for all."

At this time, Zhang Ke spread his hand to Xi Ruolin and said with a smile, "you may not know that the cost of litigation in the United States is very high. How can you afford a lawyer if you don't set the price higher?" everyone laughed.

Zhang Ke said to Eric, Cheng Hanzhang and Xiao Jincheng, "if we are worried that intellectual property rights will be infringed and want to limit the development and progress of technology, it really takes the American court to make such a judgment blindfolded - since they want to put us in the dock, we can ask the lawyers to respond... If possible, we can go to the federal court." He also pointed to Meng le and Xi Ruolin, "these are the two internship assistants I recommend to you. I hope that with your help, they can quickly adapt to the pace of life and work in the United States."

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