Chapter 1013

After the new technology wave entered the spring of 1999, there were signs of enthusiasm. When Internet entrepreneurs in Zhongguancun, Beijing discussed financing, they all spent tens of millions of dollars. Chuangyu and Dongda Technology Development Corporation jointly injected 8 million yuan into Joyu to develop B2C online book sales business, which is not worth mentioning in the eyes of domestic Internet elites.

E-commerce is the hot spot of the Internet industry at present. In addition to zhuoyu.com, there are many e-commerce websites established in the same period. They all choose books and audio-visual products as the wedge point of e-commerce. What attracts Zhang Ke's attention is the 8818 online mall registered in Wenzhou, eastern Zhejiang.

The investor of 8818 is also domestic private capital. Hongxin investment hidden behind the construction of ICT bank and Hongxin is the first investor, and the second investor is Zhang Ke Haisu technology. According to media reports, 8818 online mall has received two investments of 50 million.

By contrast, Joyu has only received a total capital injection of $8 million, which is a little too shabby.

In any case, Zhuoyu is the largest investment of Chuangyu. Although the first investment is only $5 million, Chuangyu will continue to inject capital as long as the preliminary market objectives are achieved.

If we really want to do e-commerce and form a certain business scale, we need to invest at least hundreds of millions of funds.

Chuangyu's existing business has an annual hematopoietic capacity of only twenty or thirty million cash flows. It plans to bet four to five years of profits on a project. Investing in Zhuoyu can be said to be the key layout for Chuangyu's development. Du Fei also tilts Chuangyu's resources to Zhuoyu network as much as possible. The day-to-day management power of Jianye scientific and Cultural Co., Ltd. is still controlled by founders such as Ma Li and Yang Weiyi, Du Fei will not give up participating in the strategic decision-making of Joyu.

When Jianye science and Technology Co., Ltd. moved into Dongda science and Technology Park and Zhuoyu network entered the preparatory period, Zhang Ke had nothing to do. He helped Du Fei do some business planning work. For Jinhu, Zhuoyu network can do it and will be an important Internet platform resource in the future.

"Within one year of business development, the sales volume reaches 8 million, and the loss range should be controlled within 6 million. After reaching this goal, there will be a second financing - will this goal be too conservative?" Zhai Danqing knows that Zhang Ke has nothing to do to fight Du Fei. She occasionally cares about what Zhang Ke is doing, Seeing Zhang Ke writing business planning materials to Zhuoyu all day, she was speechless. He didn't care about the hundreds of millions or even hundreds of millions of investment under Jinhu, but he tried to get together in a small project with an investment of 8 million.

"How conservative?" Zhang Ke you asked Zhai Danqing unconsciously. He was tired and lazy lying on the sofa in the living room of the apartment, with his head propped up, his knees bent and the materials on his knees.

"Did you know that Hongxin dug Zhang Wenxin, the marketing director of Microsoft China, into 8818?" Zhai Danqing thought that sun Jingmeng didn't know when he would come back, so he stood next to the sofa and didn't sit down next to Zhang Ke.

"How can I not know?" Zhang Ke smiled. Nowadays, the Internet is like a top lady and attracts people's attention everywhere. Zhang Wenxin dug 8818 for Hongxin as marketing director. The momentum created by the media is not much weaker than that of Chen Xinsheng jumping from Deyi to Jinhu. He smiled and said, "Hehe, Oak Park venture capital has transferred the equity of Kunteng online, and it has made at least ten times of huge profits. Hongxin and some other domestic private capital are jealous. It's also a strange thing -"

"The foundation accumulated by the Yan family over the years is strong enough, and diversified development is also an inevitable choice. Since Jinhu can make profits in the Internet industry, it is normal for them to come down and try the water. The economic research center has obtained some contents of the 8818 business plan, and they want to reach 20 million sales by the first half of next year - the advertising investment is 30 million, which makes people happy The strange thing is, how did they pull Haisu technology in? "

"The rotten mud can't paste up the wall, and Haisu technology has won the title of a pioneer in the domestic software industry!" Zhang Ke smiled, picked up a book on the tea table, looked at the price at the back of the page, and said: "This book is only 20 yuan, that is, they pay 30 yuan for the marketing of a Book - they have great ambitions to be China's Amazon. Unfortunately, although we all say that the future development potential of the Internet is unlimited, the reality is that China's Internet users have just reached 8 million - before the middle of next year, If they want to reach 20 million sales and 30 million advertising investment, they are afraid that there is still some shortage. To reach this amount, the marketing cost of 50 yuan in a book is about the same. "

There are only 8 million netizens among the 1.3 billion population. It's a pity to catch small fish with a big eye net by using traditional advertising media. It's really unimaginable that buses printing Internet enterprise advertisements shuttle through the streets of the city, and Internet enterprise advertisements are broadcast at the end of CCTV TV series. How much good steel will be really used on the edge? It's really doubtful In the frenzied wave of new technology, the Internet elites seldom consider these problems - venture investors rarely consider these problems. If the Internet elites do not burn up their money in a limited time, they will have strong dissatisfaction.

Zhang Ke, Du Fei, Ma Li and Yang Weiyi together designed the market publicity route for excellence. The publicity should be much more accurate, whether it is to implant advertisements into computer pirated CDs, invest advertisements in chain Internet cafes in central cities, or put advertisements on portal websites.

Oak Park venture capital fund invested in Kunteng online two years ago. After cashing out ten times the investment profit before Kunteng online's overseas listing, it still retains 15% equity of Kunteng online. Such a thing is naturally known in the industry.

"I really don't understand. Kunteng online is going to be listed on NASDAQ. What is Jinhu eager to cash out?" Wang Haisu sat opposite Xie Jiannan and Lin Xue, and didn't have much scruples about evaluating Jinhu. "According to the preliminary listing pricing, the equity transferred by Oak garden will be transferred after listing, at least doubling... The capital market is the king."

"It will take at least another six months to transfer after the listing," said Lin Xue with a smile. "Maybe Jinhu doesn't have the patience. What do you say?"

"..." Mr. Xie raised his head and looked at the Yangui Lake outside the North window. Hubei was facing the Oak Park experimental Park and entrepreneurship Park. It was a dilapidated place two years ago. At this time, it was full of flowers and charming scenery. They were in the office of Jianye software industry park. "Jinhu should not have this patience." he thought to himself that Jinhu did not lack the 300 million yuan, Although the money looks huge in their eyes.

"Maybe there are obstacles to overseas listing?" Lin Xue guessed.

Xie Jiannan nodded. Although Lin Xue is not familiar with the knowledge of the capital market, he can guess some rules. How can domestic enterprises master the absolute control if they want to be listed on NASDAQ? However, in his opinion, it may be a way for Jinhu to transfer its assets overseas. After all, the equity transferred by Jinhu is definitely worth more than 38 million US dollars. Zhang Ke and the senior management of Jinhu are by no means blind people. Xie Jiannan thought so, and didn't want to share these doubts with Lin Xue and Wang Haisu.

"It's meaningless to talk about the fat in other people's mouths, especially the fat in Jinhu's mouth, which makes people hate," said Lin Xue. "Let's talk about our business. Thank you. You're a professional. Let's talk about it..."

Affected by the wave of new technology, the minds of domestic officials are inevitably getting hotter. The Ministry of information industry, the planning and Development Commission and the CSRC jointly issued a document to promote a number of enterprises in the field of new technology industry to enter the capital market and make the domestic capital market accept the baptism of the wave of new technology. Some people also actively promote the establishment of technology stocks in the Shanghai stock market.

Jingdian real estate has neither the huge profitability of Jinhu nor the unique network resources of Jinhu among Chinese businessmen in Southeast Asia. At least in April 1999, the profitability of the real estate industry was not much higher than that of traditional industries. If Jingdian real estate wants to develop rapidly, it can obtain the funds needed for development from banks, but the amount of bank loans is limited after all, Also pay interest - entering the stock market and making money from the stock market is a shortcut.

Certainly can't wait for the CSRC to launch the section of science and technology stocks, and the financial situation of Haisu technology can't be directly listed. However, so many domestic state-owned listed companies drown and borrow a shell to install the software industrial park business of Haisu technology, so as to achieve the purpose of curve listing, and can also make a big stir with the theme of the new technology wave.

In May 1997, Jinhu introduced its DVD player business back to the Hong Kong stock market and swept away $4 billion. It is not only a classic in the industry, but also makes people particularly jealous. It wants to replicate Jinhu's classic in the domestic market.

Xie Jiannan knows that Lin Xue has an unusual relationship with Ge Jiande, the boss of Huaxia electronics, and Hu Zongqing, the Deputy Secretary of Jianye municipal Party committee. It is not a big problem to borrow shell resources, whether through Huaxia electronics or Jianye municipal government, but it is definitely a big problem to learn from the stock market after listing.

The backdoor listing of Jinhu's DVD player business took away $4 billion at once. However, before the backdoor listing, the annual net profit of Jinhu's DVD player business was about $1 billion. After the backdoor listing, the market environment changed, coupled with the gradual passing of the tax preference period, and the profitability weakened. However, the annual profit of Aida electronics remained above $600 million in 1998, The share price also recovered to a high of 10 billion in April this year - all this is supported by market performance.

What does Haisu technology have?

Xie Jiannan doesn't want to blend in.

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