Chapter 1038

Looking at the AIDA d188 double screen mobile phone wearing a light gold patent leather short skirt, the model gracefully raised the milky white and exquisite body, Li Zaizhu felt the incomparable bitterness in his mouth. He looked at Jin nanyong and could see the deep loss in each other's eyes.

In early April, Li Zaizhu and Jin nanyong returned to Seoul to attend a joint meeting of the product design department of Samsung Electronics headquarters to make process arrangements for multiple design schemes submitted by the design department. Among many design schemes, there is a double screen folding design scheme.

The main problem of double screen folding design is that both screens are designed on the flip top, so it is necessary to develop thin STN crystal screen; In addition, as the most power consuming electronic component on the mobile phone, there is one more crystal screen. If you want to control the standby time within a reasonable range, you need to develop a more efficient power management chip and a more reasonable design of the core chip of the mobile phone.

Considering the development process of other products, the meeting finally decided to allocate five developers to the scheme.

It has only been three months since the beginning of April. Three months is probably only enough for the five developers to write out the new product development.

Seeing that the media reporters in the venue did not hesitate to press the shutter in their hands with the film, they also showed a look of longing in their eyes. The colleagues who came to the new product launch also showed envious eyes. Li Zaizhu was extremely unhappy.

Samsung Electronics has more than 10000 R & D personnel. Such an important design scheme is even equipped with only five developers. It is extremely lazy to think that an ordinary folding 800C mobile phone can cope with the Chinese market for more than one year. Isn't it expected that others will lag Samsung two to three years in process design ideas?

If we can decisively decide to mobilize the strength of various professional R & D departments in early April and go all out to develop this dual screen folding mobile phone, we should be sure to launch the dual screen mobile phone in three months based on Samsung's technical strength in the field of display electronics. Although it will lag behind Jinhu in the timing of product release, it will not be completely passive.

Li zaixu tightly held his mobile phone in his hand and restrained himself from making phone calls at this time - it would take three months at the fastest to take out Samsung's dual screen mobile phone, and it would be good to suffer for dozens of minutes at the venue.

The vice president of Motorola China and the marketing director of Nokia Asia Pacific who came to the press conference sat together after entering the venue, but both of them kept silent and didn't want to communicate with each other. At this time, they couldn't help whispering.

From the look of their conversation, it can be seen that the dual screen mobile phone launched by Jinhu has touched them a lot. Someone even whispered that the dual screen design of this mobile phone may become the design standard of medium and high-end folding mobile phones in the future. The non voting representatives of Sony and Panasonic mobile phone departments also whispered in a small range. On the contrary, the representatives of Chinese mobile phone enterprises looked a little more relaxed. They seemed to recognize the high position of Jinhu in the field of domestic mobile phones. It was these foreign mobile phone enterprises that really felt threatened.

"I'm afraid Jinhu won't be satisfied with their position as the third mobile phone manufacturer in China and the top 15 mobile phone manufacturers in the Asia Pacific region." Jin nanyong said with emotion.

Although China is the fastest growing mobile phone market in Asia, it is far from the most important market. In terms of market capacity, the total number of mobile phones sold by Hg in 1998 will surpass that of China. However, Hg mobile communication adopts CDMA network. I don't worry that Jinhu will be able to immerse itself at this time. RB market is the most important market in the Asia Pacific region, but Japanese electronics manufacturers are unprecedentedly strong. Even if Jinhu can pry a corner of Rb market with the convenience of iPlayer, its penetration will be limited. In addition to Japan and South Korea, markets in other Asia Pacific regions such as Singapore, Taiwan, Hong Kong, Malaysia and Australia are important places for Jinhu to compete with other mobile phone manufacturers. Jinhu also forms strategic alliances with major operators in the region such as Singapore Telecom.

The concept of European consumers is conservative. It is difficult for Jinhu to leverage the European market only by virtue of excellent process design. The North American market is the main battlefield for global mobile phone manufacturers... Any ambitious mobile phone manufacturer should aim at the North American market.

Prior to this, Jinhu has tried to sell its mobile phones, DVD players, handheld computers and other products in the North American market, but its performance is far inferior to the hot sales of iPlayer and flash drives in North America.

Li Zaizhu sighed slightly and said with Jin nanyong, "maybe Jinhu will take this dual screen mobile phone to test the North American market?"

"Although it is easier to accept fashionable electronic products in the North American market, can Jinhu's technology withstand the harsh requirements of North American consumers?" Jin nanyong is still skeptical. Samsung mobile phones are only second-rate products in the North American market.

"Really dizzy..." Li Zaizhu patted his forehead. When the model hired by Jinhu gracefully lifted the IDA d188 dual screen mobile phone on the booth, everyone gave the amazing shape to attract all attention, but forgot that performance and configuration are still the foundation and foundation of a mobile phone. If you put aside these two points, Samsung's design department has many technically immature design schemes that are amazing. For example, STN color crystal screen and even directly use the more power consuming thin-film LCD screen as the mobile phone screen. Amazing is absolutely amazing, but launching the finished products with immature technology is tantamount to digging their own graves.

Li Zaizhu knew that Jinhu invested a lot in the field of STN LCD. He thought that Jinhu might also want to develop STN color LCD one day earlier. It seems that the R & D Department of the headquarters should pay attention to the R & D process of products.

Someone in the front row finally thought of this problem. Chen Xinsheng, President of Aida group, who personally presided over the pro product press conference, replaced the slide on the large screen in front of the rostrum to introduce the performance and configuration of d188 dual screen mobile phone and some key data.

"The d188 adopts the baseband chip and RF chip newly released by Deyi. The body contains the original battery, with a net weight of 93g and a thickness of 24mm. The outer screen is a 46 * 32 pixel blue backlight LCD round screen, which displays the battery status, signal strength, time, date and incoming call number. The inner screen is a 128 * 64 pixel blue backlight crystal screen, four lines of Chinese (English) The text shows that the standby time in the standard environment is 110 hours, with functions such as incoming call ring grouping, voice dialing, voice menu and 180 second recording. In addition, there are 6 built-in games and personal assistant functions such as calendar, calculator and alarm... "

Li Zaizhu holds his forehead in both hands. The performance and configuration of the AIDA d188 dual screen mobile phone can be said to be an enhanced version of Motorola V998. Even with the full cooperation of mobile phone chip manufacturers, Samsung will take at least half a year to achieve this level. It seems that Jinhu has gathered more than 3000 R & D personnel in just two years. Oak Park has played a key role.

Although it is not clear how many R & D personnel and how long the efforts of Jinhu have gathered on this d188 mobile phone, it is definitely far more than five R & D personnel and more than three months. Although there is no exaggeration of "grinding a sword in ten years", it is certain that Jinhu should devote a considerable part of the R & D strength of Oak Park and ess and Rb experimental bases in Silicon Valley to the R & D of digital mobile phone products.

Thick accumulation and thin hair, without strong technical strength support, no matter how excellent creative thinking can not bloom a dazzling light.

Samsung launched the 800C folding mobile phone and designed the display screen on the upper flip, which has been a breakthrough in process technology. Jinhu successfully realized the dual screen design on the upper flip, but also realized the lightness and thinness to ensure that other performance will not be weakened. There are more technical difficulties to overcome.

It seems that from this d188 mobile phone, Jinhu has broken through the bottleneck of digital mobile phone technology. Li Zaizhu has to admit that in the field of digital mobile phones, Jinhu has no worse technical strength than Samsung - a fact he desperately wants to deny.

The only comfort is that the market price of Aida d188 dual screen mobile phone will not be less than 800 US dollars. Samsung 800C mobile phone at least does not have to face the direct impact of d188 directly. Surely the vice president of Motorola China will be so lucky? Motorola's V998 and Kewang hi tech's gem series mobile phones will not directly face the direct impact of IDA d188 dual screen mobile phone.

Of course, with its Aida d188 dual screen mobile phone, Jinhu still has the strength to impact the North American market.

Li Zaizhu went to see the faces of representatives of Nokia, Sony, Philips and other enterprises. Most of them were already planning to suggest that their mobile phone departments immediately deploy and copy Jinhu's dual screen design on folding mobile phones - if Motorola and Nokia go all out to develop dual screen flip phones, it would be much faster than Samsung.

With this in mind, Li Zaizhu's face is even more worried - Samsung is too passive.

Some people immediately raised the question of market pricing and official Issuance Date. Chen Xinsheng replied on the rostrum: "IDA's official website will officially announce the market price of d188 dual screen mobile phone at 12 a.m. and accept global online orders. From today on, we will successively supply Pearl White and silver gray mobile phones to channel providers. Shengxin Telecom stores in East China will officially sell d188 mobile phones as early as tomorrow morning, and there will be two to three sales in other regions and other channel providers A three-day delay... "

Hearing Chen Xinsheng's announcement on the stage that the market price would not be officially announced until 12:00 tonight, the media reporters present were so depressed that they were going to howl without such trouble; the representatives of mobile phone manufacturers looked gloomy, and it was difficult to see their inner sadness and joy.

Compared with the strong light of the d188 dual screen mobile phone, the launch of another D80 flip phone by Jinhu this time is somewhat bleak, and even needs to be forgotten in a corner.

The d188 is luxurious, dignified and charming, and those present naturally classify it as a high-end machine; among the D80 flip phones, Jinhu uses the largest proportion of self-produced chips and components, which has no obvious advantages compared with Motorola's V998, Samsung's 800C and Kewang hi tech's gem phones, but the D80 flip phones with simple shape and much simplified functions are more convenient Slim and delicate, with a standby time of up to 240 hours, it still has the strength to share the market share of mid-range flip phones.

"The selling price will not be announced until 12 a.m..." Chen Jing's clear eyes fell on the exquisite and delicate mobile phone in her hand. Her eyes were lifted, her high eyelashes trembled slightly, and she stared at Zhang que. "You're so promiscuous, don't you mean to make people sleep uneasy?"

"Then you'd better wait until the early morning before you go to bed," Zhang Ke smiled. His eyes looked at Chen's slender fingers, white and tender, with some pink and crystal clear. These hands were very beautiful. He held his head freely and stood there. He saw Yi Yunfei walking back with Yao Wensheng and Yi Xin and said to Fu Jun, "Xiao Jing has half an hour to go to the airport. I'll accompany vice minister Yi to the hotel first. Please help me pick up Xiao Jing."

Tang Jing came back from Hong Kong and stayed in Jianye for a few days. She always went back to Jinshan to stay with her mother for a few days. She also accompanied her mother back to Xintai's hometown. Today, she flew directly from Xintai to Jianye.

Chen Jing's eyes fell on her mobile phone, but she thought of the bright and beautiful girl with a charming smile, with a touch of sadness in her heart.

"It's still early," said Yi Yunfei, squinting at the sunset in the western sky. The sunset is covered by floating clouds, and some corners appear faintly. "Go to the oak garden and have a look. I've always expected domestic enterprises to have such a spirit in technology investment..."

"OK, we'll have dinner near the oak garden... Just take this opportunity to show off our technical strength with Minister Yi."

It's almost time to get off work. Zhang Ke called and asked the oak garden to prepare for it.

The second Xiaojiang bridge has been completed and opened to traffic. It takes only 20 minutes to cross the bridge and take Xinpu Avenue from Zhongjing microchip's Xinpu factory to Xuefu lane.

Chen Jing is accompanied by a driver and an assistant. She still sits in the business car with Zhang Ke to continue talking about things in the car.

"We still have to strive for the 0.25 micron process technology as soon as possible," said Yi Yunfei, looking at the Zhongjing microchip Xinpu factory, which is not very different from other factories in the high tech Zone. "Deyi's big factories have begun to eliminate the 0.25 micron process technology, and China is still too backward."

"At present, the biggest difference between us and Deyi is that Deyi agrees to grant 0.25 micron process technology to Zhongjing microchip, but Jinhu should give up the controlling stake; we are willing to give up the controlling stake, but require Deyi to grant at least 0.18 micron process technology to Zhongjing..." Zhang Ke introduced, "Once we give up the controlling stake, the favorable conditions we can talk about in the future will be relatively limited, so the price should be harder this time - it will take almost three generations of wafer factory construction, and only then can we cultivate our own R & D strength and really have a foundation."

Yi Yunfei nodded and said, "always work in this direction."

Soon we arrived at the oak garden in the south of Xuefu lane to catch up with the peak of staff work. The time before dinner was also limited, so we arranged to visit the exhibition hall.

Tan Yunsong is personally responsible for explaining at the oak garden. Yi Yunfei is fascinated. Zhang Ke falls behind. They are also very casual with each other. They don't feel impolite. They talk behind Yao Wensheng, Yi Xin and Chen Jing. Where Yi Yunfei has questions, they will directly turn back and ask Zhang Ke.

"I heard that you attach great importance to the work of scientific and technological information collection..."

"Oh, the scientific and technological content of electronic information is vast, and even a very narrow field is also complex. Paying attention to the search of scientific and technological information and clarifying the context of Technological Development in the field can more accurately find the direction we want to develop. Even in a narrow technical field, no commercial scientific research institution can guarantee to lead everywhere. We should ensure that it is not If we lag behind others, we can only track other people's products or technological achievements and focus on investment in promising technological achievements, so as to avoid a passive situation, "Zhang Ke said.

"Just as you first launched the double screen folding design this time, it will probably be tracked by others soon..." Yi Yunfei said with a smile and deliberately said the word "tracking".

"Depending on the market response, some key processes and technologies will have patent protection, but the dual screen folding design idea does not accept patent protection. If the market response is enthusiastic, other manufacturers will successively launch dual screen folding mobile phones - technical level, which does not have much obstacles to large foreign-funded manufacturers such as Motorola and Nokia." Zhang Ke thought about it, decided to say more, and said, "Have other mobile phone companies thought of this design idea before? I think there are many people. The key is who can first mature the technology of double screen folding design and launch products. Some manufacturers are not strong enough in technology, but lack of strength. Some manufacturers worry that the technology cost is too high and the future market response may be cold, so they suspend investment - tracking It is a relatively safe strategy to develop the technical achievements that have been initially accepted by the market - speaking of market risks, Siemens launched a SL1088 mobile phone in January, which can explain this problem. Chen Jing, you should also be familiar with Siemens's mobile phone? "

"Er," Chen Jing nodded, "Siemens embodies their strong design skills and technical strength in this mobile phone. Unlike the flip phone in the traditional sense, this mobile phone is a sliding cover design, and the digital key disk below is exposed only when it slides on the screen..."

"The intelligence office should have samples?" Zhang que asked Tan Yunsong.

After a while, the staff took the sample of Siemens SL1088 mobile phone, Zhang Ke took it and handed it to Yi Yunfei, saying: "In addition to the unique sliding cover design, Siemens has also adopted three-color STN crystal screen on mobile phone products for the first time, which gives people the feeling of flash in front of them, as well as fingerprint identification system. When it first came out, the professional media did not hesitate to praise it. If you look at it from a professional perspective, the modeling design of this mobile phone is even better than the double screen folding design we launched this time, and won professional recognition In the art design competition, SL1088 must rank before d188, and its technical content is higher. Unfortunately, the actual market sales are not optimistic. Recently, I heard that Siemens is going to stop selling this mobile phone... "

"The market is really unpredictable..." Yi Yunfei sighed slightly. He really couldn't see the reason why Siemens's mobile phone is unsalable. "Maybe the design is too avant-garde? Few people can accept it." he returned the mobile phone to the staff for further visit.

Zhang Ke smiled and continued to fall behind.

Chen Jing studied this Siemens SL1088 slide phone a little deeper, and Zhang Ke said: "In addition to some avant-garde design, the main disadvantage of this mobile phone is a slight lack of technical preparation - as the most high-end business model, the standby time in the standard environment is less than 40 hours and the continuous talk time is only more than two hours, which is far from enough for high-end business people. Moreover, this mobile phone is a little heavier, about more than Aida d188 The dual screen mobile phone is twice as heavy - it has been on the market for half a year, and Siemens has to admit that it is a failed semi-finished product. "

"It's almost like that," Zhang Ke nodded. "In several design centers under Jinhu, the design lower limit of standby time for high-performance business models is 100 hours - your gem series mobile phones have a great impact on the market. In fact, it's still a little hasty to push out dual screen mobile phones, which can just meet this standard."

"Oak garden is also tracking color STN crystal screen and sliding cover technology?" Chen Jing asked.

"Well," Zhang Ke said, "there's nothing to hide. Other major mobile phone manufacturers must be tracking these technologies, otherwise they will be too slow. The key is to invest more or less technical force and see which technology can mature first."

If Chen Jing thinks about it, although gem series mobile phones have achieved great market success when they are listed, she should not be complacent in the face of the strong technical reserves of those mobile phone manufacturers. At this time, she doesn't have to worry that ADA d188 mobile phones will directly impact Kewang hi tech's Gem series mobile phones, but when Motorola, Nokia, Ericsson, Philips, Siemens, Samsung and Sony When large mobile phone manufacturers launch high-performance models one after another under the pressure of Jinhu, how many advantages can gem series mobile phones have at that time?

In addition, although those domestic mobile phone manufacturers with limited technical capacity do not have the ability to develop high-performance new models, they have more than enough ability to inlay a gem in the mobile phone. When there are more and more imitation GEM models in the market, how many advantages can Kewang Gaoke have left?

After looking at Zhang Ke's side face, Chen Jing thought: he asked the staff to take out the unsuccessful SL1088 slide phone of Siemens. Should he have the intention of reminding? The development trend of mobile phones in the future is becoming more and more obvious. The key depends on their technical strength.

If you can't make technical preparations in advance and wait for other people's new products to be taken out and then simply imitate them, you will always lag behind others for more than one year. One year is enough for large mobile phone manufacturers such as Jinhu to update more than two high-end models. Even the middle-end models need to be updated for almost one generation in a year. Only the low-end models can stay in the market Longer time, but the profit is also the thinnest.

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