Chapter 1055

As the residence of Li Bingji, the founder of Samsung, the private office of Li Jianxi, the soul behind Samsung, and the place for entertaining senior guests, the Chengzhi Park in Hannan cave, Hg City, is regarded as the "holy land" of Samsung by Hg people.

Li Zaizhu looked up at the oil painting hanging on the wall. As a representative work of modern art, he always couldn't appreciate the beauty represented by these messy lines and geometric figures. He had been back to Seoul for two days. He was very distressed. The development of China's market was not as smooth as expected.

The jade sand lattice window with plum branch pattern was pushed open from the outside. Li Zaizhu looked at his uncle Li Jianxi, who stood up at the door as heavy as water, and quickly turned to kneel at the door: "Uncle..."

"Hmm..." the middle-aged Li Jianxi, dressed in blue and black traditional clothes, looked at Li zaixu for a while with bright eyes, and then walked in and sat down. "Is Xinyu okay in China?"

Li Zaizhu didn't know what would happen after Xinyu's affairs in Jianye were known to the family. He carefully said, "Xinyu... She's a little wayward."

"Alas, it's too capricious. I only blame me for spoiling her," said Li Jianxi, with a smile on his face. He didn't pay attention to what Li Zaizhu said. Instead, he remembered some capricious actions of Xinyu in Seoul and said, "I plan to go to China. The situation in China seems to be worse than expected."

"It's all my dereliction of duty!" Li Zhu knelt down and bowed his head to his knees to plead guilty.

"Alas," Li Jianxi waved and said, "the headquarters despised it. I quite like * *'s words: despise the enemy strategically and pay attention to the enemy tactically - we don't pay attention to our competitors tactically, and we don't even realize that there will be enterprises in China that can pose a competitive threat to Samsung's business..."

It is reported in the industry that Zhongjing microchip will import and export 0.25/0.18 micron wafer technology from Deyi. In addition to these wafer factories in Asia, Samsung has the most serious sense of crisis.

In Samsung's overall rise plan, Samsung Electronics should occupy the core position, and within Samsung Electronics, consumer electronics and personal communication electronic terminals and chip products are the core.

Although Samsung Electronics adheres to the overall marketing strategy and pays attention to the overall improvement of global market performance, the Chinese market is particularly important in the strategic territory of Samsung Electronics.

In the vision of Lee Kun hee, Samsung's behind the scenes leader, Samsung Electronics wants to increase its sales in the Chinese market to $10 billion within five years, while Samsung Electronics has a global sales target of $40 billion within five years.

This shows how important the Chinese market is in Samsung's strategic territory.

From semiconductors to computer displays, from thin-film liquid crystal displays to color kinescope, Samsung Electronics has 14 different products, ranking among the top five in the global market share. Among them, thin-film liquid crystal displays have been one of the world leaders since Samsung Electronics entered this market in 1993.

However, the sales volume of these advanced electronic products in the Chinese market is still extremely limited, which can not greatly help Samsung Electronics expand its total sales in China. However, the highly expected mobile phone business was hit by the clip between Kewang Gaoke's gem mobile phone and Jinhu's double screen folding mobile phone this summer, and the performance fell extremely bleak - due to the contempt of the R & D Department of Seoul headquarters, We can't launch new mobile phones to keep the decline in a short time.

After Jinhu launched the dual screen folding mobile phone, Samsung Electronics headquarters adjusted the structure of its business in China, dispatched a large number of researchers from Samsung Electronics comprehensive research institute to support the product design and development center in Jianye, and recruited a large number of R & D personnel and designers in China to develop consumer electronics and personal communication products more suitable for the Chinese market.

All the adjustments can not have an immediate effect. Samsung Electronics still believes that its technical strength can retain its disadvantages. Where did it ever think that a month later, it came out that the Zhongjing microchip of Jinhu holdings is about to obtain 0.18 micron advanced wafer technology from Deyi?

Although the wafer factories of Samsung Electronics also have OEM business, after the business adjustment since 1997, they have more to meet the chip production of Samsung Electronics. This news has little direct impulse to Samsung Electronics. What makes Samsung Electronics feel the most threat is the hidden message behind this news: the experimental base ess of Jinhu in the United States has mastered the baseband chip technology.

Samsung Electronics twice launched an impact on mobile phone baseband chip technology, both of which were defeated.

When the outside world is still generally skeptical about whether ess can really master mobile baseband chip technology, the hearts of Samsung executives are a gloomy haze. They have no face to publicly evaluate the outside world's speculation about whether ess really master mobile baseband chip technology.

Li Zaizhu leaves Chengzhi Park, and Jin nanyong is waiting for him in the car. Jin nanyong accompanies him back Hg to participate in the discussion on China market countermeasures of the headquarters, but he is not qualified to enter Chengzhi park.

Li zaixu got on the bus and ordered the driver to take him and Jin nanyong to a famous Huanchang hotel near Hannan cave to relax there.

"What is president Li's comment on China business?" Jin nanyong asked.

"He will go to China in the near future, so no other information will be revealed," said Li Zaizhu. "My uncle is like this. Even if you are dissatisfied with you, you still feel that you have to work hard for him. It's really hard to walk into Chengzhi park. The people at the headquarters are not familiar with China business, so they are directing blindly there..."

"Will president Li pick up the heavy responsibility again?" Jin nanyong asked.

"I don't know. He resigned from all his posts in front of the public three years ago. If he thought he could grasp the situation behind the scenes, he probably wouldn't be willing to stand up and accept public criticism." Li Zaizhu said, closed his eyes, rubbed his temples and asked, "do you think it's possible for Jinhu to develop baseband chips?"

"It's hard to judge," Jin nanyong frowned. He thought of the arrogant young man who met in donguniversity mansion Lane three years ago. He couldn't forget his face. He habitually pinched his nose and said, "The research and development of Jinhu baseband chip has always been carried out by its ess experimental base in California. Ess has indeed been recruiting experts in baseband chip in the past two years. This time, it officially established a mobile phone chip research and development department under ess Laboratory... Perhaps because it took the initiative and bluff in the negotiation with Deyi. In the agreement initialed by Deyi, Deyi's shareholding in the microchip will be increased to 15%, and another 5% of the subscription shares - which shows that Deyi doesn't know whether Jinhu really has mastered the baseband chip technology. "

"Apart from Samsung, do you think Motorola and Nokia will also feel some threats?" Li zaixu asked.

"Even if it will pay more attention than before," Jin nanyong said, "After July, Motorola and Nokia have launched new high-end business mobile phones in China, which has also strengthened their R & D strength in China - ordinary people look at China and feel that China is still relatively underdeveloped. People who really have a thorough study of China know that nearly half of China's social wealth is concentrated in the hands of less than one tenth of people..."

"Is this your '100 million people' theory?" Li Zaizhu said with a smile.

"It's not my theory. Many people clearly see this, but the vast majority of Chinese people are still in the dark..." Jin nanyong said.

Li Zaizhu smiled. Samsung Electronics's development of mobile phone business in China for China's rich class is also based on this understanding. The market formed by hundreds of millions of large-scale rich people is enough to develop any industry.

In the Chinese market, it is not those Chinese electronic enterprises that only know how to push down prices to seize market share that threaten Samsung. It is precisely the golden lake that sees the existence of China's 100 million affluent people's consumer market and focuses on the development of middle-end consumer electronic products like Samsung.

This kind of Jinhu is too threatening to Samsung. Li Zaizhu thought so. Although he still had a smile on his face, his brain hurt faintly.

"I heard from people in the headquarters that the comprehensive research institute may restart the research and development of baseband chips?" Jin nanyong asked.

"My uncle rated these ideas as stupid!" said Li zaixu.

"Ah..." Jin nanyong was slightly stunned and said, "I thought there would be some controversy. It turned out that President Li had already made a judgment in his heart."

"We have missed the opportunity to develop baseband chips from scratch. Do we feel the threat of Jinhu and have to lead others by the nose?" Li zaixu's voice was a little louder to vent his dissatisfaction with some bureaucrats in the headquarters.

Jin nanyong nodded and researched and developed baseband chips, which could not be achieved overnight. Even if the cost could be reduced, the first developed baseband chips could only be low-level baseband chips. In 1998, Samsung Electronics made it clear that it would temporarily abandon the development of low-end electronic products and develop low-level baseband chips. First, Samsung lost its internal market and Samsung developed them If the baseband chip is not used by itself, how can other mobile phone manufacturers be persuaded to adopt it? If the high-order baseband chip with the same specification as Deyi, Infineon and other companies is developed, the development cycle will be very long, the investment will be huge, but the risk will be very high

Although Jinhu only invests medium and high-end electronic products in overseas markets, Jinhu's low-end products still account for a large proportion in the Chinese market. Therefore, the developed baseband chips can first be adopted by its low-end mobile phones and promoted to other mobile phone manufacturers in China. With a market, there will be profits, and if there are profits, there will be continuous technical investment to catch up with the high The gap between first-order baseband chip products.

We have to admit that, at least in the Chinese market, Jinhu has more obvious advantages than Samsung. At this time, we should avoid leading Jinhu by the nose. Even if we want to close the meat Bo and knock down Jinhu, Samsung will be far behind other mobile phone giants at that time - in the market, there has never been two competitors pinching each other.

In the northern hemisphere, there are still hot summer tails left to hide, while Perth, Western Australia, is the coldest winter of the year.

After Zhai Danqing arrived in Perth, he bought a house, which is located in the high-end community in the southwest of Perth. The residential area is located on the hillside of the coast and can see the blue sea outside Perth port.

When she entered the room, Wei Lan took off her red woolen coat. She wore her shoulder length hair in a bun. Her hair was tight. She dressed up like a full office girl and had more cold, gorgeous and threatening flavor.

"What are you staring at?" Wei Lan looked back at Zhang Ke.

"I really should take a picture of you in school," Zhang Ke threw his coat on the sofa. "I really shouldn't let you follow Danqing. It's changed too much."

"..." Wei Lan burst out a smile at the corner of her mouth. The smile was very sweet. She tilted her head and sent her hair down in a bun. Her hair was scattered. She was a little curly, her cheeks were slightly red, and she was no longer cold and beautiful. She restored the tenderness and loveliness familiar to Zhang Ke. "In the company, she can't be like a little girl. She must dress like this."

Throughout the summer vacation, Weilan accompanied Zhai Danqing in Perth. Zhang Ke also sadly realized that Weilan and Zhai Danqing were much closer than him. It's really difficult to understand the friendship between women. Perhaps in Weilan's mind, Zhai Danqing's status even far exceeded her parents.

Just now I came from the airport and heard Wei Lan talking with Zhai Danqing on the phone about transferring to Perth University.

Zhai Danqing also had a long agreed business meeting in the afternoon. Weilan picked him up at the airport and went back to his residence. Fu Jun and they all stayed in a hotel near the community. Zhang Ke collapsed lazily on the sofa and didn't want to move. He watched Weilan pack up his and her coats.

It took 18 hours to fly from the United States to Perth and transit in Sydney. Ren Zhangke was energetic. After arriving in Perth, he was still exhausted.

"Why don't you go upstairs and have a rest? Sister Danqing won't be back in a while. You're going to eat at night. I'll prepare it for you?" Wei Lan pointed to the stairs and said with a smile. "The bedroom on the left of the stairs is sister Danqing's room. Don't go wrong."

"Just prepare some light ones. Maybe I can help you when I get up to sleep." Zhang Ke helped the stairs upstairs. Zhai Danqing's room had a faint and infatuated atmosphere. Standing in front of the window, he could see the blue sea in the distance. Such a luxury house sold for less than 200000 dollars in Perth. He wanted to wait a few years, When Perth's economy is booming because of the surge in demand for iron ore, such a house will probably not be less than $2 million.

Some people use "sweet" to describe sleep. They lie on the quilt and feel a slight itch on the nose. They wake up and watch Zhai Danqing squat in front of the bed. The light in the room is dark, and the night has been shrouded outside. The outdoor floor lamp is emitting soft light, which makes Zhai Danqing's beautiful and charming cheeks appear in the dark night.

"What time is it?" Zhang Ke remembered that it was only two o'clock in the afternoon when he went to bed.

"It's almost eleven o'clock. If you don't wake up, Wei Lan and I will starve to death at the table." Zhai Danqing smiled and couldn't help touching his cheek. It's good to have a lover.

Zhang Ke owed his body to sit up, but lay down lazily and said, "getting up is really a painful thing. Let me brew for five minutes..."

Zhai Danqing put his ice hand in, touched Zhang Ke * * s chest and said, "who let you go to my bed naked? The fragrant room is stained with the smell of smelly men. You have to open the window to blow for many days to dissipate the smell?"

"Do you like the smell?" Zhang Ke stretched out the quilt from the bottom and hugged Zhai Danqing's waist. It was soft and elastic. He felt good. With a little force, he let her lie on her side to the bed, pecked on her red lips and asked, "do you miss me all day?"

"You're narcissistic," Zhai danqingjiao said with a smile. "I'm as busy as a dog in Perth. I think about you at most occasionally." but I couldn't help sticking my smooth cheek to Zhang Ke's face.

"Do you want to sleep with me?" Zhang Ke pulled the quilt away and let Zhai Danqing in his shirt come in. "Let Wei Lan starve downstairs."

"You heartless fellow," Zhai Danqing kissed Zhang Ke's lips, pulled him up and sat down, and picked up the clothes on the floor. "I'll wait for you to put your clothes on..." he seriously buttoned his shirt, shook off his trousers, asked Zhang Ke to put his feet in, looked at Zhang Ke's unbearable grin, smiled playfully, and asked him to sit up and put his pants on, Frown, smile and say, "how ugly!"

Zhang Ke was depressed. Zhai Danqing, who was cool and tough at work, disappeared. Only the enchanting, charming and lovable woman was left. She grabbed Zhai Danqing's soft hand and asked, "what would I do if it weren't for it?"

"Wei Lan is still downstairs waiting for dinner," Zhai Danqing said with a smile. "You can do it yourself. I'll go down first."

At this moment, the sound of going up the stairs came from outside. After a while, Wei Lan passed by the door and said, "I'm going to be stupid again. When you come down to eat, you may become a fossil - I've already eaten, and now I'm going to take a bath." then she heard the sound of her entering the next bedroom.

Zhang Ke went downstairs with Zhai Danqing. Without thinking about it, he returned to normal. He was also hungry. After dinner, he hugged Zhai Danqing and sat on the sofa to chat. Naturally, he also talked about the business development in Western Australia.

Perth has acquired the Western Australian listed iron ore company aokeji industrial mining company. Aokeji industrial mining company is an insignificant small listed company in Australia. When it was acquired by Jinhu commercial, the share price per share was only about 4 cents. It also applied to the Western Australian government for exploration rights of about 80000 square kilometers in Pilbara area through aokejie industry.

Although Pilbara is the most famous iron ore producing area in Western Australia, Rio Tinto and BHP Billiton, the world's second and third largest iron ore companies, have been monopolizing Pilbara for 40 years. The industry believes that the most valuable iron ore areas in this area are occupied by these two miners, and the remaining areas have been preliminarily explored by these two miners (these research institutions have completely failed to take into account the inertia and bureaucracy of monopolists, which is quite terrible). In addition, the Australian industrial government has recently issued policies to attract and encourage Chinese immigrants to study, live and invest in Australia. It is not too difficult to apply for a large-scale exploration license in this area through the Australian Keji industrial mining company.

The real exploration work will not start until the exploration company under China Metallurgical Group and the local iron ore exploration company in Western Australia are registered to establish a joint venture exploration company. In the joint venture exploration company, Jinhu commercial will also hold a certain proportion of shares, not too much, as long as it maintains a certain influence, but it will take some time to make practical progress.

During this period, Nanyang shipping opened an iron ore shipping route from Western Australia to Wenzhou port. At present, the transportation volume of this route is still very limited. Only a 100000 ton ore ship has a transportation volume of 300000 or 400000 tons per year. It is only on such a large scale. It is very difficult to squeeze into the logistics system under the close control of the Japanese chaebol and Rio Tinto and BHP Billiton. The transportation volume of 300000 tons also takes a lot of effort. The key is to invest heavily in establishing a logistics system from * * mining area to seaport, so as to transport iron ore from Western Australia back to China on a large scale.

At this time, the route is only initially established. We should not only set up shipping branches in Perth, but also set up some companies to invest in other industries, slowly form a certain scale of influence in Perth, and then carry out the next big action, with less resistance.

Of course, Zhang Ke has received reports on these things in China, but he doesn't talk about them at all. Wouldn't it be a pure affair to come to Perth?

After a while, Wei Lan came downstairs with a towel wiping her wet hair. She saw Zhai Danqing and Zhang Ke squatting in front of the sofa, writing something with paper and pen. She looked over her head and looked at it for two eyes. She was really talking about business, made a face and said, "I'll blow dry my hair and go to bed first, regardless of you."

Watching Wei Lan go upstairs and listen to the sound of closing the door, Zhang Ke stops his pen on the tea table and looks at Zhai Danqing with a smile.

"What's on my face?" Zhai Danqing asked, blushing guilty.

"Shall we go upstairs too?" Zhang Ke asked impatiently.

"Wei Lan will hear it, right here, keep your voice down." Zhai Danqing said, looking at Zhang Ke's hand and holding his cheek, his heart would melt.

"Oh, by the way, there's another thing I forgot to tell you..." Wei Lan came downstairs in her nightdress.

{thank you for your support. Your support is our greatest motivation}