Chapter 1143

At night, a bright moon hangs over the city. The buildings on the other side of Yangui lake are pasted in the picture frame like paper-cut. The layers of ripples across the lake scatter silver sparkling light.

In the middle of the terrace on the second floor, there was a long black carved tempered glass table. Zhang Ke stood there with a wine glass in his hand and his back against the railing. He watched Du Fei, Ma Xiangdong, Liang Wenjiang, Shi Xuebin, Ma Li, Yang Weiyi and others sit at the long table and exchange views on Internet industry with Xie Zijia. The atmosphere was very warm. He didn't realize that it was early morning.

Ye Xiaotong and Shao Xinwen had to take care of children under half a year old and went back early; Zhang Ke originally hinted that Chen Jing would go with him, but Xie Zijia let Chen Jing stay here with her. Zhang Ke can only pretend to be interested in their topic and stay. Oak Park venture capital is the Department of Jinhu that has the deepest involvement in the Internet industry except Dongda venture capital. Of course, Zhao Zilin will stay up late with her. Her lover and daughter will go back to rest first.

Ma Xiangdong, Liang Wenjiang and others set up personal websites at the end of 1995, which later developed into the first Chinese portal platform of the Internet; Shi Xinfei, Shi Xuebin, Dong Yuehua and others later set up a bug club at Dongda to set up BBS and develop word games for Dongda; Ma Li, Yang Weiyi and others tried to sell books and audio-visual materials on their personal websites in 1997... They can be said to be the first batch of participants in the Internet industry in China. They have a deep understanding of the Internet industry and have incomparable enthusiasm for the Internet industry.

At this time, Zhang Ke feels that he is a bystander. At least in the Internet field, in addition to providing some necessary support, he should shut up and watch them fight against the wind and waves in the Internet wave - Zhang Ke does occasionally work hard to participate, and most of the time stands idly by.

At this time, Tencent, Alibaba, Baidu and other famous companies in the Internet field have been established one after another.

Dongda Chuangyu has directly participated in the investment of e-commerce website Zhuoyu. It is a competitor to e-commerce websites such as 8818 and Alibaba at this time. It is trying to absorb its successful experience and suppress their development. However, at this time, everyone is relatively small, and the market positioning is slightly different, both in business and market, There is not much overlap.

Baidu was founded a little earlier than it ever happened. In February this year, it officially launched the latest Chinese search engine technology in China.

Although Kunteng online launched its own Chinese search engine in 1998, it did not excel in technology. In April, it reached an agreement with Baidu company to embed Baidu search engine in the website and provide search services by Baidu company. As an additional condition for cooperation, three Internet technology investment funds jointly established by Kunteng online, Dongda Chuangyu and Oak Park venture capital injected US $1 million into Baidu company to increase its holding of 1.5 million ordinary shares, with a shareholding ratio of 8% - it may become another investment classic of Oak Park venture capital in a few years, but will things develop away from history, No one can say. At this time, Baidu can't see the weather of becoming the king of Chinese search engine. There are too many accidental factors to succeed in the Internet field.

In 1999, a large number of domestic Internet companies imitated ICQ to develop Internet instant messaging software, and Tencent was just one of them.

Tencent even sold qicq to Dongda Chuangyu in May last year, but the technical department of Kunteng online is already developing its own instant messaging software micq, and Dongda Chuangyu's technical force is strong enough. Tencent's offer of $400000 obviously exceeds Du Fei's commitment limit.

Zhang Ke thought that even if the qicq software is sold out and Tencent is strangled in the cradle, it is far from guaranteed that Kunteng online will become the king of the Chinese Instant Messaging Market in the future, and Microsoft's Chinese MSN products may become the king without a strong competitor in the Chinese market.

Of course, even when Tencent made up its mind to operate qicq products online and raise money everywhere, Kunteng online has Chinese instant messaging products. Neither Dongda Chuangyu nor Oak Park venture capital has reason to provide financing support to Tencent.

Zhang Ke knew that when Tencent was most worried about money, he extended a helping hand to Haisu technology. At that time, Tencent had developed nearly one million qicq registered users, and at a time when the Internet wave was surging, Tencent offered a high price and resolutely refused to give up its control over the company - it is conceivable that Haisu technology may have given up its only chance to board a solid ship.

In the current instant messaging market, Tencent's qicq and Microsoft's Chinese MSN account for more than 60% of the market share. The instant messaging product micq of Kunteng online ranks fourth in the market share by relying on the user advantages of portal websites.

In the middle and late 1990s, the game industry was dominated by stand-alone games. The only attempt of Chinese people to online games is probably the text mud, which has been popular since 1996 and 1997. There is only one graphic online game "online Genesis" in difficult operation all over the world. During this period, the text mud "king of kings" also completed the transformation from text to graphics. It was operated in the mainland in the autumn of 1999, officially opening the online game era recognized by ordinary Internet users.

At the beginning, Shi Xinfei, Meng le and Shi Xuebin established the bug club to set up Dongda BBS and develop the text mud. As early as 1997, they put forward the idea of graphing the text mud, and also worked out the game development draft of the biography of the heroes of the Three Kingdoms. Later, the bug Club incorporated Du Fei and Meng Le into Dongda Chuangyu. Because it was not the time to develop graphic games at that time, the plan was put on hold.

After the chain network business was acquired by Haisu technology, the technical strength of Dongda Chuangyu has not been weakened, but has been further strengthened; Although the domestic home broadband network has just developed, due to the popularity of urban Internet cafes and the continuous proliferation of Internet users, Du Fei and others can naturally see the market prospect of the development of graphic online games. In addition, Dongda Chuangyu has abundant funds, so they are just starting the development plan of the graphic game of the legend of the heroes of the Three Kingdoms - but before that, Shi Xinfei and other members of insect Sky Studio have done a lot of preliminary work.

In 1999, there was an almost insurmountable technical gap in domestic game technology from text to graphics. No one in China had experience in developing graphical online games, and Shi Xinfei had great ambitions. It was very difficult to develop the whole editable game system, including the core components of some interactive real-time image applications. After the development encountered resistance, Dongda Chuangyu had to pay a high price to introduce some technologies from European game developers and graphics and image application software providers, with a lot of capital investment and less than half of the development progress.

From a purely commercial perspective, the current commercial risk of developing graphic online games in China is too high, and the possibility of failure is quite high. Acting as an agent for more mature online games abroad is more in line with the trade-off of commercial value.

Zhang Ke will not directly interfere with the operation policy of Dongda Chuangyu. He even agrees with Dongda Chuangyu's efforts to develop graphic games from scratch. On the one hand, at the beginning, the insect club was incorporated into Chuangyu, and it was tacitly agreed to invest in the development of the graphic game "biography of heroes of the Three Kingdoms" in the future; On the other hand, the arrival of the online game era has been irreversible. Dongda Chuangyu has started to develop the basic technology of game engine; It can also let the Chinese culture be reflected in online games earlier, and let those children born after the middle and late 1980s know what is the breadth and depth of Chinese culture; In addition, Jinhu spends quite generously on employee training. Even if the development fails, it will spend tens of millions to train a group of professionals in the field of graphics and image application development, which is exactly one of the directions for Jinhu to apply consumer electronic products in the future - if you think so, your psychology will be much more balanced.

In the process of developing the graphic game biography of heroes of the Three Kingdoms, Dongda Chuangyu successfully operated the leisure game platform first.

In early 1998, when the leisure game platform called Chuangyu game was developed, it was still to provide more value-added services for its chain Internet cafe business. From the initial five chess and card games, dozens of chess and card games covering Chinese cultural heritage and local characteristics are gradually added, and the competitive game is integrated into the platform to form a comprehensive leisure game platform.

At first, the server set up was very limited. It was only promoted and applied in the Internet cafe under Chuangyu. Later, it was opened to the outside world by embedding advertisements in the game platform. Only by advertising implantation, the game platform was far from profitable, and there was no large-scale promotion at that time. Even so, relying on the promotion of Chuangyu's Internet cafes and word-of-mouth on the Internet, when the chain Internet cafes were sold to Haisu technology last year, the registered users of Chuangyu games reached as many as 300000.

When selling the Internet cafe business, the game platform was left behind. At that time, Dongda Chuangyu had few core businesses and abundant funds, so it officially registered the company, put the game platform into it, invested 20 million capital and officially operated. At this time, it has developed to more than 2 million registered users, and the number of registered users is second only to Lianfeng game world, the game platform of Huadian holdings.

In addition to e-commerce and game platforms, another major investment of Dongda Chuangyu in the Internet field is Dongshe Jianghu, a large community website.

Kunteng online now has stable advertising revenue, but it can only barely maintain the normal operation of the portal. Its e-mail, micq, Zhuoyu's online mall, Dongda Chuangyu's game platform, community website and other products and businesses are in a serious stage of making ends meet.

Before the NASDAQ index avalanche on April 26, the industry focused on the listing of NASDAQ and other overseas securities markets, and did not seriously consider the problems of development model and profitability. The website development only pursued the click through rate and the number of registered users. Dongda Chuangyu, Kunteng online and Zhuoyu have been quite pragmatic under the influence of Zhang Ke, but they are still inevitably affected by the environment.

Kunteng online has received many venture capital injections before and after, and successfully listed on NASDAQ. It has the strongest capital, and the capital balance once exceeded US $100 million; Even with the current expansion trend, it can still support three years later. Dongda's creative domain is slightly better, but it can't stand the three bottomless holes of game development, game platform and community website. Excellence is the worst. To maintain the current development attitude, funds can only support until the end of this year.

When Ma Xiangdong, Liang Wenjiang and Wang Cailing came to Jianye, Du Fei summoned Ma Li, Yang Weiyi and Shi Xuebin to think about whether he could find a shortcut to reverse the current situation of only input and no output.

Although Zhang Ke was also worried that they would overcorrect, he just saw Xie Zijia's enthusiastic participation, so he decided to stand idly by and let them discuss the draft of Internet resource integration first, and then he would like to promote it according to the situation.

Until two o'clock in the morning, I saw Xie Zijia, Du Fei and Shi Xuebin talking happily. They didn't mean to rest. Zhang Ke yawned and stretched out his hand to hang out his watch to them: "it's two o'clock. I have a meeting to attend tomorrow morning. I'll go back to bed first, so I won't spend my time here with you..."

Go out from the South Gate of Yanyuan and walk two steps to the lakeside wooden house. There are several young couples sitting on the benches of the lakeside green space, unwilling to go back to rest. Zhang Ke sat down in an empty chair and smoked a cigarette. Chen Jingcai looked here stealthily.

"It's not a thief..." Zhang Ke stood up and waved her over, holding her shoulder towards the wooden house by the lake.

It was so late at night that Chen Jing was still worried about being met by acquaintances and holding Zhang Ke's shoulder. In addition to being sweet, she was still worried. When she went to the door of the lakeside wooden house, she took a sigh of relief and said to Zhang Ke: "Zijia was very interested in the Internet. When she planned the gem series mobile phone case, she had never been so involved... Would you agree with her to participate in the stall of Dongda Chuangyu?"

"She doesn't want to convince me of anything?" Zhang Ke said with a smile. "Du Fei and them have done quite well. I don't think it's good for me to give directions nearby. If Xie Zijia can convince them..."

"You haven't said a word after listening to it for so long, but you don't want to point fingers?" Chen Jing asked.

"My view is not necessarily the most accurate; pointing out the most accurate path to them is not very beneficial - it is one thing to have good ideas, and the key is execution. Even if I don't walk on the most accurate path at the beginning, it is a kind of encouragement..." Zhang Ke said, In the past, he looked at the rough development history of the domestic Internet industry for more than a decade. In a short period of more than a decade, the Internet industry has experienced three generations of changes. Which Internet models will be eliminated and which Internet models will survive and continue to accept the test of the market. He has some bottom in his heart, The development of Dongda Chuangyu and Kunteng online is still left to Du Fei and Ma Xiangdong.

Chen Jing stayed in a cabin by the lake. She fell asleep after falling in love. When she woke up, it was 10 a.m. the next day. Zhang Ke got up early to attend the morning meeting. Chen Jing washed and changed her sweatshirt and returned to Yanyuan. Even if it was hit by Zijia, it can be said that he went to exercise early in the morning.

When Chen Jing returned to Yanyuan, Zijia looked sleepy and just came back.

Xie Zijia did not realize that Chen Jing had not returned all night. He scratched the tip of his nose and said in a slightly resentful tone: "Those old men are short-sighted. Up to now, with the development of the domestic Internet industry, almost all the business models that should exist have also formed a deep-rooted tradition of free. Whoever changes this tradition first will be greatly impacted first - the Naizhi Internet stock avalanche will have serious consequences, but it still can not change the most basic fact. Active users and free are the same The foundation for the development of Chinese Internet enterprises. Jinhu has such strong financial strength that it can support for two more years... "He said suspiciously," Zhang Ke didn't participate in the discussion yesterday. Will Jinhu no longer provide financial support to Dongda Chuangyu and Zhuoyu? "

"How do I know this?" Chen Jing disguised, "no matter what, enterprises always want to make profits..."

"Even if you want to make a profit, you shouldn't rush to implement the universal membership fee system," said Xie Zijia. When she was excited, she made a lot of small moves and scratched her hair fluffy, "Under the universal free membership system, the development of high-end users with paid value-added services does not mean that the rights and interests of ordinary members on the website can be limited - new value-added products with high experience should be developed on the basis of existing products, and the integration of Internet resources among Kunteng online, Zhuoyu and Dongda Chuangyu should also be based on this. In the current domestic Internet In the online application environment, Kunteng online's micq should be handed over to Dongda Chuangyu and the game platform to operate together with community websites and music websites, so as to have better value-added effect - perhaps directly integrate game platforms, community websites, online music, e-mail and other products into micq to form a comprehensive platform, and even the trading industry of Zhuoyu All aspects are integrated into micq. In addition, Zhuoyu's development model seems to be more dangerous... "

"It's a good idea. I didn't expect you to have such in-depth research. Are they stubborn and can't listen to you?" Chen Jing asked.

"There are few loopholes in Aida. It's boring to think about it. Dongda Chuangyu's side, Hei hei..." Xie Zijia said with an exaggerated smile, "they said they would continue to discuss internally, so they drove me out. Do you think they have to cross rivers and break bridges like this?"

"You didn't say anything to stimulate them?" Chen Jing still knows Zijia's temperament very well. She and Zhang Ke were present last night. Zijia can restrain her temper and don't make public. Who knows if Zijia exposed her nature and made a few sarcastic remarks after she and Zhang Ke left?

"Shouldn't there be?" Xie Zijia was not sure. Zhang Ke was present. She was also afraid that if she said something without standard, she would look down on Zhang Ke. As soon as Chen Jing and Zhang Ke left, she had no pressure. Without pressure, she liked to talk disorderly.

"Don't worry about that. Take a bath and take a nap first. You stay up late and your bags under your eyes come out. Don't think you'll cry in ten years." Chen Jing pushed Zijia into the house and asked her to take a bath in the bathroom first.

Chen Jing went back to her bedroom, changed her clothes and went to the office. At dusk, Zhang Ke sent the latest report on 8818 e-commerce business model of Jinhu Economic Research Center to her mailbox. Chen Jing printed the report and returned to Yanyuan. At this time, Zijia just got up, wore a nightgown and rubbed her loose sleepy eyes. She watched Chen Jing put the file bag on the shoe cabinet when she entered the house. She took it and sat down on the sofa curled up to look like a fool.

"Eh, why do you have the latest report of Jinhu Economic Research Center?" Xie Zijia looked through it for a few days. There was no date on the report, but the data used in it was up to the end of April. The first seven days of May were the golden week holiday. The latest report was just released yesterday.

"If you belittle others as worthless, don't let others show you how powerful the think tank behind them? This report is for you," Chen Jing changed her shoes, straightened up and said, "Jinhu Economic Research Center has a data analysis center with a luxurious lineup. If you can get the data support of the center, you may give them your suggestion yesterday. Integrating other applications on network instant messaging software has not been experimented by the website, but the performance of this website is not very ideal. I think they are afraid of overcorrection now, sometimes It's better not to pursue one step, but also to avoid making bigger mistakes... "

Xie Zijia pursed his lips and curled up on the sofa to read the report. When he saw half of it, he said in a loud voice, "Jinhu is really gloating. Watching 8818 jump in the puddle - with this report as the bottom, Zhuoyu's business model may have to be adjusted..."

"I haven't had time to read it. What did the report say?" Chen Jing went into the kitchen, poured herself a glass of boiled water and came out with it in her hand.

"8818 is too radical to develop offline logistics distribution and warehousing business in large and medium-sized cities across the country, and is too radical to pursue the number of users, comprehensively increase the types of online sales, and the capital consumption is too fast. One third of the 400 million capital injected by Haisu technology years ago has been consumed. On the other hand, although 8818 is in the domestic e-commerce market in such a radical way of development The market accounts for nearly 60%, but this year's sales can barely exceed 200 million, and 8818's sales need to reach 2 billion to maintain the established logistics distribution and storage system, which can be achieved almost after 8818 2003. During this period, 8818 also needs shareholders to continue to input 600-800 million yuan of capital... " Xie Zijia loudly repeated the contents of the report with Chen Jing and asked, "do you think Jinhu is waiting to see Hongxin's good play?"

"Zhuoyu's development model is similar to 8818. Why is Jinhu so boring? This report is very valuable for the choice of Zhuoyu's future development route. Didn't you say there was a problem with Zhuoyu's development model yesterday?" Chen Jing said.

"It was just speculation before, but now Jinhu has provided its own data support," Xie Zijia took Chen Jing's water cup and took a sip of water, "If Zhuoyu develops according to the established model, it is also a way to copy the path taken by 8818. Even if Jinhu bites its teeth and invests a billion yuan into Zhuoyu, Zhuoyu's sales will be about 2 billion in 2003. After all, the atmosphere of China's e-commerce market is much worse than that of Europe and America. Amazon model can succeed in the United States, but it may not be suitable for China's soil and water. It can be established by itself A good logistics distribution and storage system is a thankless job - it is not difficult for Zhuoyu to defeat 8818. After all, the logistics systems of Shengxin, xiangxuehai and Aida have almost covered the whole country. Zhuoyu needs to save a lot of costs by relying on the existing foundation to establish a logistics distribution system, but what is the meaning of defeating 8818 Stupid cows crowded into a narrow alley for a race... "Asked anxiously," they won't really cross the river and tear down the bridge? "

"Well, I don't know," Chen Jing said. "Do you want to participate in them?"

"That woman's speech is really sharp. When you were there yesterday, she also paid attention to discretion. As soon as you left with Chen Jing, her posture began to go up..." Du Fei only rested for three or four hours in the afternoon, and he was still very energetic. He described Xie Zijia's performance to Zhang Ke after he left with Chen Jing.

Ma Xiangdong complained: "a group of old men told her nothing. I hate why you left early..."

"Well, well, your skin is not so thin! Let's talk about your views on Xie Zijia's suggestions first. We'll discuss her attitude later." Zhang Ke interrupted Ma Xiangdong with a smile. At this time, only Du Fei, Ma Xiangdong and his little cousin Liang Wenjiang came to find him. Many others were sleeping. Xie Zijia didn't take notes when he participated in the discussion yesterday. However, after Xie Zijia left, they had a complete meeting minutes during their internal discussion. Zhang Ke could roughly grasp their differences in thinking last night by looking at the meeting minutes What kind of change.

"It's hard to imagine that she hasn't been in touch with the Internet industry before. Some people are born with talent. I believe that now," Ma Xiangdong said, "Her suggestion should be at least one direction we should strive for, but we should develop in the direction she suggested. Our micq products should be handed over to Dongda Chuangyu for integrated operation. Kunteng Chinese comprehensive community and Dongshe Jianghu still need to develop in different directions, and free application is a major premise... Yang Weiyi refuted her on the development of Zhuoyu, She likes to say it or not. I think she probably saw the development limitations of 8818 copying Amazon model in China. "They also just got the analysis report just released by Jinhu Economic Research Center.

"Zhuoyu's funds will continue to develop in the current situation and will be exhausted by the end of the year. Even if we learn some lessons from 8818 and focus on taking the high-quality route, we may be able to make profits in advance, but the development prospect will be greatly limited," Du Fei said. "We are considering whether Zhuoyu needs to change its thinking..."

"There are three types of traditional retail models, one is department store or super mall model, one is store street model, and the other is flea market or fair market model," Zhang Ke said, "In fact, 8818 and Zhuoyu move department stores or supermarkets to the Internet, which requires 8818 and Zhuoyu to establish a huge offline logistics distribution and storage system. The investment is huge, and the operation and management costs in the future are quite amazing. Compared with traditional department stores and supermarkets, 8818 may save the rental cost of physical stores, but it also increases the logistics distribution cost and consumption At the same time, it is also limited by the imperfect payment system in China - I prefer to agree that eBay's flea market model has more room for development in China than Amazon's model, and the Internet should highlight the platform function. However, eBay is lax in the management of sellers, and China believes in the principle of no business without fraud. It is very difficult to establish a mutual integrity system, and Zhuoyu is the most important In the end, you may choose to take the middle route between Amazon and eBay. Compared with the traditional retail industry, it is barely possible to call it the store street model, which is to strengthen the management of sellers and give priority to promoting product agents and dealers to use Zhuoyu's platform for retail trade. However, Zhuoyu's original mall model can also be retained and focus on taking the high-quality route for the time being. Even if In traditional department stores, there are also sales counters set up by manufacturers or agents. The ultimate development direction of Zhuoyu mall may be this... "

"Well," said Du Fei, "in short, this is not the time to establish a large-scale logistics distribution system and storage system."

Zhang Ke said: "I pulled Shao Xinwen yesterday. It was Shao Xinwen who wanted to connect Shengxin Telecom with Zhuoyu's platform and interrupt Xie Zijia. It didn't come to an agreement. You can go directly to Shao Xinwen when you have the opportunity..."

Ma Xiangdong asked Du Fei again, "do you want Xie Zijia to attend the discussion this evening?"

"Although it's a shame to look down on a girl, we can't do anything to tear down bridges," Du Fei said to Zhang Ke again. "The female devil of the Xie family is so active that I'm afraid she wants to get involved..."

"You just decide whether to participate in shares or not, and the enterprises under Jinhu should be more developed..." Zhang Ke said.

"That's OK. We'll control ourselves first," Du Fei said. "In short, the plan should be discussed at the meeting of 29 people..."

"Then don't delay. Liang Wenjiang and I will go back to Beijing tomorrow afternoon." Ma Xiangdong can't wait to stand up and ask Du Fei and Liang Wenjiang to stand up and go out with him, and then pull everyone together to continue the discussion. The more detailed the discussion is, the better their work will be after they return to Beijing.

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