Chapter 1532

The action of ERV.

It's not just the epoch.

Along the coast of China.

Shenzhen market.

Zhihua technology headquarters.

The global promotion of ERV is also discussed here.

"As you can see, ERV is coming fiercely. It can be said that it is an indiscriminate attack. All major brands will be impacted, and we are no exception. Therefore, we should adhere to the enterprise strategy."

"At least in the low-end smart phones, we should have a firm foothold."

"Only when you stand firm can you get output."

"Fortunately, all the major mobile phone manufacturers are competing with Jiyuan for high-end products. I don't think it's realistic to get their profit margins. For this reason, our second generation of low-end smart phones will be on the market soon."

“。。。”

Listen to the president on stage.

Under the stage.

Ren Zhengfei nodded from time to time.

I'd like to express my approval.

Huawei's previous strategy was price, and then constantly broke through the blockade of high-end technology in Europe and the United States. Now it can also be used as a mobile phone, and first use the middle and low end to seize the market and accumulate popularity.

And then seek high-end breakthroughs.

Is it difficult?

Of course it's hard.

It's possible to go this way for five or six years, or even more than ten years, but as long as he insists, he believes it will work. On the one hand, we trust Huawei's technology; on the other hand, we are in awe of Zhihua technology's largest shareholder.

That's right.

It's awe.

Starting with 4G devices, the two sides have been working together.

The results are gratifying.

Their 4G equipment has achieved the world's first share, and the technological progress is rapid. It is often studied by both sides together, but the other side can always achieve technological breakthroughs very quickly, while Huawei only makes more than half of them.

Again and again.

They broke their ideas.

Technically.

Ren Zhengfei is convinced of the company.

Technology is not terrible.

The terrible thing is the rapid progress.

This is also the direct reason why Huawei has frightened other communication giants in recent years. Now, Huawei also has the feeling of those giants. A strong ally is also frightening.

Actually.

In Ren Zhengfei's opinion.

Zhihua technology is not terrible.

What is terrible is the parent company behind it, Bank of Myanmar group.

This super big Mac.

He always felt his heart beat faster when he was around him. After a long time of contact, Ren Zhengfei always felt that he was hiding himself. As you can see from other things, bimean environmental technology company.

Filter the solution.

Locking solution.

Oasis.

In addition to luck, these things also have to have a deep accumulation of technology.

Plus transcriptional stock solution.

God knows how many cards this big Mac has. Even if he announced the maturity of 5g technology tomorrow, he would not be too surprised because the cooperation between Zhihua technology and Huawei in 5g R & D is amazing.

Most of the technology and architecture breakthroughs.

Huawei is making soy sauce.

"You can have a look. This is a prototype." President's words, let Ren Zheng fly back to God.

Words fall.

The staff handed up a mobile phone.

Good appearance.

It feels good.

Power on.

It's fast.

Operation.

It's also very smooth.

Ren Zhengfei is judging in his heart.

"This is our 1000 yuan smart machine series. All the configurations are lower than those of mainstream models. However, the chips inside are designed by ourselves, which can make up for some performance deficiencies."

Independent design chip.

Ren Zhengfei believed it.

This is one of the company's specialties.

Understand the architecture.

A lot of companies can design chips. It's not difficult, but it's difficult to produce them. For this reason, even if many communication chips are designed by Huawei itself, they have no production equipment and can only be OEM by foreign enterprises.

I'm not welcome.

Some directly pasted their own logo.

"The basic operation is relatively smooth. The only problem is that large-scale games can't be brought. This chip focuses on communication and video playback, as well as simple mobile games."

"The high energy consumption mode has been used for a long time, overheating and stuck also exist. But after all, it's a thousand yuan smart machine that can achieve this effect. At this price, we are the only one in the world. "

Unique.

Ren Zhengfei played for a while and had confidence.

Watch the video.

No card.

Open the communication software.

No card.

I had a little fun.

Pixels.

Well, it's a little lower.

It's normal, too.Basically.

It has been able to meet the general consumer demand for smart phones.

"How much is it?" Ren Zhengfei is good at strange ways.

"If it's mass production, we can keep the cost under 1000 yuan."

"In terms of the final price, my opinion is that it's good to keep 20% of the sales profit. After deducting various taxes and operating expenses, our final profit is only 7%."

Seven percent.

Ren Zhengfei took a breath.

This is the profit.

It's really a meager profit. Mature smart machines have only been around for more than a year. Are they going to enter the era of meager profit? Tang Qing said at the beginning that the era of thousand yuan machine will come soon, but he didn't expect it to be so soon.

It started here.

It's good.

Technological progress.

This will bring about cost change.

"Yes, I agree with the company's decision."

The tall man is running forward.

Ren Zhengfei feels very good.

After the meeting.

When I went back to the office and studied it carefully, I found that it was indeed relatively rough, but if it was used to seize the market, it would be enough for ordinary people to use smart machines, and they were used to it.

It's hard to go back to the age of lollipops.

。。。

The United States.

Apple headquarters.

Looking at the sales promotion of ERV, although Apple's electronic products are also in the same camp, he is not happy at all, because many competitors and brands in the industry have come in.

It's like saying.

It's a promotion with few winners.

Let's run together.

The sales volume went up at the same time, and the share remained unchanged in the end. After the big promotion, the profit statement was even more worried. Now jobs is more and more confused. What's the future market like?

Era.

In this way, we created the "resource integration" and innovated the brand of smart phones.

Even if you were born.

I also brought a bad sign, which gave everyone an "illusion" -- I can also make a mobile phone.

That's the idea.

Since last year, hundreds of such start-ups have sprung up all over the world. Under the banner of "resource integration" and "consumption innovation", they have entered the smartphone market at one stroke.

For a while.

The market is directly muddy, or the kind of muddy to black.

Era.

Let Apple's original advantages disappear.

Now let's start with you.

Hold back.

After Tang Qing's bludgeon, jobs was in a bad mood this year.

No.

It's better than a while.

After I cured myself at the beginning of the year, I felt much more relaxed. I just couldn't see the world clearly.

"President, we expect to increase our sales by two million this time."

"Well."

"You don't seem happy?"

"If all brands go up by 2 million, this is in the overdraft market. We can fight for overdraft and use it to surpass the consumer market of other brands. What can we be happy about?"

"ERV directly pushes our competition to the most intense level."

“。。。”

What a big basin of cold water!

。。。

Just like jobs.

Sales increased.

But the world's major mobile phone manufacturers are not happy.

Look.

That's what it's all about.

Market share is hard to find in spring, and ERV has to pay a lot of "promotion fees.". People don't care about the increase or decrease of your market share. As long as your sales increase, you have to pay.

Otherwise...