V1.Chapter 214

"Xiaolan, what do you mean by sending silk stockings?"

Li Fengmei still didn't understand, but Liu Yong laughed, "isn't this a way to let people buy more clothes?"

Seeing that Li Fengmei and Liu Fen didn't understand, Xia Xiaolan patiently explained, "do we have clothes worth more than 168 yuan in our store? If they don't sell silk stockings, those who want them will have to buy enough 168 yuan. They can buy anything. If the total one-time amount is 168 yuan, they will give away a pair of silk stockings. "

This is more exciting than directly reducing 10 yuan after 168 yuan.

Those who can spend 168 yuan on clothes at one time will buy them with or without a discount of 10 yuan. Although a pair of silk stockings is only sold for 10 yuan, it is a hot commodity in the business, and the psychological value it brings to people is not just a great unity.

At present, Blue Phoenix has no clothes with a unit price of more than 168 yuan. The most expensive is the wool coat vigorously promoted by Chen Xiliang. Xia Xiaolan sold it for 140 yuan when she set up a stall. As soon as she moved to the store, she sat down and sold it for 158 yuan. This is the most expensive clothes. Now the store doesn't have this one. No matter what customers buy, they need at least two pieces to make up 168 yuan.

Two clothes can earn tens of dollars. The cost of a pair of silk stockings is only a few dollars. Just send it out.

Now it's silk stockings. Xia Xiaolan is going to do more similar promotions in the future, sending cosmetics, wallets and other small things. If there is no computer operation, she still wants to do shopping points in the store. Even if it's handwritten, it's too troublesome to make statistics. It's to increase the workload for Liu Fen and Li Fengmei.

When white pearl sent a telegram saying that she had collected another 100 pairs of silk stockings and checked them by train, Xia Xiaolan smiled:

"When we receive the silk stockings, we can do this promotion!"

Two posters are posted in the store. One is posted at the door. The time is to start the spring reward activity on February 20.

Just after the poster was posted, a customer asked. Originally, several people planned to buy clothes. They temporarily reneged and decided to come back on the 20th. Of course, there are not many such customers. After all, not everyone wants free silk stockings... A pair of silk stockings costs 10 yuan and a free gift costs 168 yuan. The difference between the amount before and after is not small. Naturally, we should consider it.

Fortunately, there are not only women's clothes, but also some men's clothes.

A person can't bear to buy 168 yuan clothes. He can also buy them for the men at home. The quantity of men's clothes in the store is small and fine. Shirts and suits are of good quality. There are more than 100 suits. It's not easy to add cheap clothes. Isn't it easy to scrape up 168 yuan?

The silk stockings sent by white pearl were received as promised. The activity officially began on February 20, which made Xia Xiaolan very tired. The business didn't catch up with the big sale before last year. In the evening, the turnover soared from 8900 to more than 2000.

Only 10 pairs of silk stockings were sent out, with a total cost of dozens of yuan. The turnover was more than 1000 yuan, and the profit was hundreds of yuan. What is a gift of tens of yuan? Liu Fen and Li Fengmei realized why Xia Xiaolan changed her silk stockings from selling to giving.

What are you doing for, or to make more money?

"Just set up a stall with us. Someone wants to bargain. You have a lot of money, but you give them scarves or gloves?"

Li Fengmei finally remembered this stubble.

Xia Xiaolan nodded, "yes! But we can't just buy a pair of pants. Why should I send silk stockings to her? It's 168 yuan. Our profit is guaranteed. It's not worth much to send a silk stockings. "

The magic of silk stockings is not so great, but it can induce people to shop more.

Originally, I bought a hundred pieces of clothes. I thought it would be better to add dozens of pieces and get a pair of silk stockings for free. Some people especially want silk stockings, but they can't buy so many clothes. What should we do? Drag relatives and friends to buy clothes. You can add up to 168 yuan. Anyway, you can send a pair of silk stockings. You can negotiate how to distribute them.

The bright increase in turnover proves that Xia Xiaolan's promotion method is feasible.

The 50 pairs of silk stockings on the poster have been delivered. In fact, there are 100 pairs in stock this time. If the business is good, the silk stockings are basically in unlimited supply... People who have been doing this routine for 84 years don't know. They really think there are only 50 pairs.

When the turnover increased, Xia Xiaolan thought about installing the telephone.

She thought it was a problem of spending more money, and she was also prepared to pay thousands of yuan for the initial installation. But when I went to the Telephone Bureau, people asked what level of cadre Xia Xiaolan's family was.

What level is she?

Grandma Yu, the owner of the house, is an old lady sweeping the street.

She and her mother are self-employed!

In 84, the installation of landline telephones had nothing to do with money. The lines of telephones were not enough. All urban workers had to install telephones, and it was impossible to kill the people in the Telephone Bureau. Xia Xiaolan didn't argue with the people in the Telephone Bureau. Under her cigarette offensive, someone kindly gave her the conditions for installing the telephone.

To install a telephone, you must have a "line" and a "number". The so-called "line" refers to the external telephone line. There are about 15 lines in a cable box, and a spare line must be reserved. In case of any line failure, the spare line will be used immediately. In the area where Grandma Yu's house is located, it's hard to say whether all 15 lines have been used up. The purpose of installing telephones at the home of leading cadres is better than that of Xia Xiaolan?

Not only the line, but also the number of telephone numbers in each region is limited. The telephone number is in the computer room of the Telephone Bureau. Why do you want to give it to Xia Xiaolan.

Even if Hu Yongcai can't help with this, Xia Xiaolan's plan to install the phone has temporarily fallen empty.

In fact, if she really wants to find someone, Secretary Hou who appeared during the ribbon cutting may be able to do it. Is it worth looking for secretary hou to install the phone? Secretary Hou saw Shao Guangrong's face. Shao Guangrong was because of the relationship between Zhou Cheng and Kang Wei - Xia Xiaolan thought it was too far.

Grandma Yu reminded her:

"Isn't there a public address at the corner next door? You leave that phone number for someone else. "

Public telephones are used as private landlines?

Xia Xiaolan personally trotted to test the distance. She could run in five minutes. She decided to do as grandma said! In this era, it's OK to make a phone call and run for five minutes to answer the phone. It may take the caller an hour or two to dial up. It doesn't matter to wait a few more minutes.

The pay phone is installed in a small compartment. A middle-aged woman is responsible for calling the phone. When someone from a certain family calls, she yells at the top of her voice. From time to time, Xia Xiaolan brought two bags of Guoguang apples or two bags of sugar to get close to Aunt Cheng who shouted on the phone. She got familiar with people in two days.

Aunt Cheng knocks the melon seeds brought by Xia Xiaolan and spits out the melon seed skin skillfully:

"As long as you're at home, I'm sure I can let you connect the phone. If you're not at home, I'll write down what others said to you with a note."

"Thank you, aunt Cheng!"

"Don't thank you first. Call five cents a time. Everyone charges like this. You still have to pay for it."

This is aunt Cheng's legitimate income. She asks someone to answer the phone for 5 cents. Xia Xiaolan won't rely on this money.

"Don't worry, I'll follow the rules."

Xia Xiaolan took out two great unity cards. "You collect the money in advance and deduct it slowly later."

Save the phone bill first and then answer the phone. It's really not available now. Aunt Cheng was also a little surprised. People nearby said that Xia Xiaolan and Liu Fen were poor relatives of grandma Yu's house. They suddenly came out for grandma Yu's house. These neighbors don't know the existence of "Blue Phoenix", and Hu Yongcai's wife can't talk nonsense. Aunt Cheng scolded those people for their nonsense when she saw Xia Xiaolan's generous hand.

#####There's no way to have money. You can't install a phone ~ ~ this is the early 1980s. Think about our smart machines now. Happiness is bubbling ~!