V2.Chapter 112

Cut the price!

This is really a way.

But it takes money to spell it.

Every commodity is profitable. A sweater costs 40 yuan, and the net profit of the department store is more than 10 yuan. Now they don't want this part of the profits, or from making 10 yuan to making 5 yuan. They fight to make less money and also pull customers back from Asia. Is it feasible?

Not even that 5 yuan, 50% off to attract customers!

This approach is certainly feasible.

Whose money is not from the strong wind. If you can buy goods of the same quality with less money, why do you have to pay more money!

But for one thing, to encircle Asia through price reduction, several state-owned department stores must work together.

Several shopping malls need to discuss which commodities will be reduced in price, how much and for how long. Otherwise, one family will fall foolishly, and others will not keep up, or the same commodity Zijingshan will fall by 5 yuan, but Shangdu department store will fall by 6 yuan. This is not to encircle and suppress Asia, but to fight and consume each other internally.

The person in charge of Zijingshan department store is Lu Hongbo.

Lu Hongbo's temper is the same as his name. When he is angry, it will surge.

But it's all appearances.

Without two brushes, can Lu Hongbo be the head of Zijingshan department store?

He proposed to fight a price war, and several other companies agreed. Since he chose to be the "villain", Lu Hongbo didn't hide and say what he thought.

"Asia has a background of Hong Kong businessmen. Hong Kong businessmen are not short of money. Once we fight a price war, we can attract customers at the beginning. Asia will certainly reduce prices. If you take us out alone, you won't have to spend energy on each other. Look at the money spent on publicity when Asia opened. We can advertise for 10 years. "

Lu Hongbo's words stabbed the people in charge.

Because they are state-owned shopping malls, they are very cautious when they spend public money.

Before the emergence of Asia, the advertising expenses of these shopping malls were only hundreds of thousands of Chinese dollars a year. They advertised on Provincial TV stations, printed leaflets and distributed them. The advertising means were very single... In fact, it was enough. Hundreds of thousands of advertising expenses were the upper limit acceptable to everyone.

Because everyone does this, no one thinks there is a problem with hundreds of thousands of advertising fees.

Until Asia was born.

Opening publicity costs millions, no wonder it can cause a crowded event.

It's not sociable, so everyone doesn't like Asia.

Even now, several shopping malls have seen how good the effect of millions of publicity expenses is, but no one dares to follow the example of Asia.

They can't think of a more attractive way of publicity than Asia.

If they were asked to perform in Asia, they could not invite Hong Kong and Taiwan singers of the same level.

More importantly, if millions of publicity expenses are spent and the performance is not as good as that of Asia, they can't explain.

Although the principals of several companies, including Lu Hongbo, are aware of the differences in Asia's internal management, such as those enthusiastic salesmen who treat customers as God, they still refuse to accept these after years of habitual thinking... Admitting that they are inferior to Asia, that is, admitting that they are lack of ability and didn't think of this way of selling goods ahead of Asia!

In the era of planned economy, the performance of state-owned department stores was not required, and the goods were placed there. If people wanted to pull two meters of cloth, they had to provide "cloth tickets". If there were scattered cloth without cloth tickets, they would want to buy them.

At that time, the attitude of state-owned stores was used to arrogance. From the managers at the top to the salesmen at the bottom, they had been like this for so many years. Why should they change?

As long as they press down Asia, they can continue to operate Department stores easily without changing.

Don't blame yourself for not being good enough, but blame your peers for doing too well

Learn from Asia and spend millions on publicity. No one, including Lu Hongbo of Zijingshan department store, is willing to do so.

But when it comes to price war, each has his own ideas.

Lu Hongbo took the lead and everyone criticized Asia together before formulating a detailed price war plan.

As Lu Hongbo said, Asia has a background of Hong Kong businessmen. The opening of the art show shows the spirit of wealth. Several shopping malls can't go alone. Everyone has to fight.

For example, Zijingshan department store reduces the price of women's clothing. Shangdu department store should choose leather goods to reduce the price. Several shopping malls take turns to choose different goods to reduce the price, stagger the types and time, and let customers choose to go to any one of several shopping malls according to their respective needs... Anyway, no matter which shopping mall customers go to, as long as they don't go to Asia, even if they win!

"In this way, Asia wants to bring back customers. Without allies, it can only choose to cut prices comprehensively."

Lu Hongbo's proposal is to let several state-owned shopping malls bear the losses together. Asia wants to follow their example and solicit customers at reduced prices, but it bears the losses alone.

No matter how rich and powerful Hong Kong businessmen are, they can't afford to lose money all the time, can they?

If you can't afford to lose money, you have to bow down to several state-owned shopping malls. At that time, Lu Hongbo and others can sit down calmly and let president Xia know what it means to rank according to seniority and what it means to do business in a regular manner!

……

The word "Central Plains commercial war" was firmly tied to Asia in the last life.

Xia Xiaolan has long known that one day, the rise of Asia is not only an economic infringement on the interests of state-owned shopping malls, but also an impact on the old management system with business concepts such as service first and customer first.

This is an inevitable contest between the private sector and the state.

The rise of any new thing will encounter many obstacles, and Asia is no exception.

However, Xia Xiaolan knows that the "Central Plains commercial war" will take place in 1990.

But in this life, the business capital Asia mall opened a year earlier than in the previous life, and Xia Xiaolan made more noise than zhusuizhou, which triggered a chain reaction... After Xia Xiaolan was planning to stabilize the operation of Asia, she got away from the management line of Asia, but suddenly found that the state-owned mall led by Zijingshan department store had been united, Launched a price war against Asia!

"On September 20, Zijingshan department store sold women's clothes at a 70% discount."

"On September 21, the electrical appliances in Shangdu department store were greatly reduced!"

"On September 22, Shangdu building..."

The leaflets issued by several state-owned shopping malls were sent to Xia Xiaolan's office almost at the first time. What is this? This is a declaration of war!

Song minglan was very angry.

It has not been a month since the opening of Asia. Are these state-owned shopping malls like this?

Unite against Asia, exclude Asia and deal with Asia.

"... they want us to close down. It's really deceptive!"