Chapter 370

The next day, early in the morning, Zhang Qianxiu and Su Yuwei were still discussing where to play. Qiu Xuewen came with a stack of materials.

"Director Qiu, has the plan been worked out yet?" Zhang Qianxiu looks at Qiu Xuewen.

Qiu Xuewen looks energetic. He has disheveled hair and black eye rims. He is obviously making plans these two days. It's hard to say whether he went to bed last night.

Qiu Xuewen hasn't got the products from Zhang Qianxiu's factory yet, but Zhang Qianxiu found some similar products for him to taste.

As for the samples from the factory, Zhang Qianxiu has asked the factory to arrange for someone to come to Beijing in person, just to send the samples. Now there is no express delivery. If you send them by post office, you don't know when it is. You might as well arrange someone to send them in person.

Qiu Xuewen handed the materials to Zhang Qianxiu: "boss Zhang, take a look at these plans I wrote. There are all alternative plans."

Zhang Qianxiu takes it, and Su Yuwei curiously takes it.

There are two sets of biscuits and four sets of cans.

Zhang Qianxiu is looking at the scheme of biscuit advertisement, because Zhang Qianxiu chooses a kind of fragrant pastry. One of the two schemes is to embody the fragrance and crispness; The other is health and delicious.

One person focuses on the production process, the other is the experience of eating.

To be honest, Zhang Qianxiu thinks these two plans are good, but he always feels that they are a little bit worse.

Zhang Qianxiu asked, "director Qiu, what do you think is the most important thing in advertising?"

Qiu Xuewen said: "to transmit information, in other words, is to let people who watch the advertisement remember the advertisement and the product."

Zhang Qianxiu looked at the advertisement words, one is "healthy, delicious and unlimited"; One is "fragrant and crisp, fragrant garden biscuit".

The first one seems good, but Zhang Qianxiu is more satisfied with the second one.

Because the biscuit brand he chose was Xiangyuan, which used to be their main biscuit brand.

Zhang Qianxiu said: "director Qiu, can we make this advertisement more ordinary and become the kind of doggerel?"

"We don't want to say anything tall, we want to make this slogan deeply rooted in the hearts of the people, people can remember it after listening to it once."

Zhang Qianxiu remembered the last year's "no gifts for the festival this year, and only make complaints about the gift." the creative and advertising words of this advertisement were all tucking away by many people because they were too earthy.

But this advertisement is undoubtedly a success, almost let the whole country know the brain platinum and gold partner.

Qiu Xuewen was stunned: "boss Zhang, I'll go back and change this plan."

Zhang Qianxiu shook his head: "there is no need to change the plan greatly. In this way, we will focus on delicious food, mainly highlight delicious food. The advertising language should be catchy. If it's not smooth enough to simply shout it out, then we should sing it out with a little music."

"In a word, it's to let others remember it as soon as they hear it. The memory is very deep."

Qiu Xuewen listened and nodded: "boss Zhang, your suggestion is good. It's OK to sing with music."

Zhang Qianxiu's deepest memory of the advertisements he sang was "pinxixi". The advertisements he sang, or directly adapted, were catchy.

"OK, but director Qiu, these two advertisements can't be too similar." Zhang Qianxiu said: "even if it's made into a little joke, it's like a cat and a mouse. You can learn some ideas from it, so that others can remember it deeply."

"OK, I see. Boss Zhang's words have benefited me a lot." Qiu Xuewen said sincerely.

This era is not without singing ads, but we are basically used as an auxiliary, advertising words sing out is still relatively small.

Zhang Qianxiu looked at the can advertisement again, and the plan was still very good, but it didn't meet Zhang Qianxiu's expectation.

After Qiu Xuewen left, Su Yuwei said: "director Qiu is still very good. If he makes these plans, they should not be inferior to the advertisements on the market."

Zhang Qianxiu said: "the plan is OK, but our plan should be as civilian as possible."

"Now most people's cultural level is not high, and they can't chew words. I think even the slogan" fragrant garden biscuits are delicious "is better than those who chew words."

Su Yuwei understood what Zhang Qianxiu meant: "when did you study advertising?"

"I thought about it myself." Zhang Qianxiu said: "when I look at advertisements, some of them are serious, but I can't remember them. After reading them, I forget them."

"Some ads don't look so serious, but I remember them."

"This is actually a user experience."

Su Yuwei said: "have you ever thought that advertising is also conveying a kind of information to other people, the information of product positioning."

"For example, a bottle of 300 or 500 Baijiu Baijiu" is a high-end white bar? If he uses cheerful ads, it's not classy enough. "

"So most of them will choose the one that looks very high-end, rather than your more grounded one."

Zhang Qianxiu is shocked. It is true that those Baijiu and red wine advertisements will be taken up because they are highly positioned.

If an advertisement in Maotai is funny, Maotai will not be happy to lower its level! It should be at a family party, a cocktail party, a dinner party or the dinner table of some successful people.

Zhang Qianxiu nodded: "daughter in law, you are just a genius. What you said is very reasonable. I haven't thought of that before."

"If our biscuits and tins are originally for ordinary people, it doesn't matter if the style of advertising is a little lower. On the contrary, they seem to be more people-friendly."

Su Yuwei said: "I know, so I didn't stop you when you talked to director Qiu just now. It's used on biscuits and cans. The style you said is very suitable. I just want to remind you that if this advertisement is successful, you'll always use it."

Zhang Qianxiu said with a smile: "the daughter-in-law is right. Where shall we go today?"

"Whatever, go around!" Su Yuwei said.

"Good! Let's go. " Zhang Qianxiu said that he would go to Beijing to get his clothes. There is heating in the room. It doesn't matter if he wears less. If he goes out, he must pack it tightly.

They walked out of the guest house talking and laughing.

Just about to get on the bus, two middle-aged men came over: "boss Zhang!"

Zhang Qianxiu looked back at the two people doubtfully. They were not tall. They were about 168cm in height. They were of equal stature. When they walked, they were the same as ordinary people, such as felt hat and army green coat. They took small steps to prevent slipping, but their eyes were extremely sharp.

When Zhang Qianxiu looked at their eyes, they immediately reacted. The corners of their eyes were bent up, as if they were laughing. The sharpness disappeared immediately.

Su Yuwei also saw that these two people are not simple, and said: "you talk, I get on the bus first."

Said, Su Yuwei on the co pilot.

Zhang Qianxiu looked at them: "old Kong's friend?"

Two people nodded: "yes, sorry, boss Zhang, we have something to delay, also did not call to tell you."

Zhang Qianxiu was very satisfied with these two people. The slight change in his eyes just now can tell that these two people are not simple.

"Lao Kong has already told you what to do?" Zhang Qianxiu asked.

Two people nodded: "said!"

Zhang Qianxiu said: "give me a contact information. I can contact you when I have something. You two can go directly to heijiang province. If you have anything, just contact me. "

They were stunned for a moment, then looked at each other and said, "OK! By the way, boss Zhang, my name is song Xiaoluo and his name is Hu tie. "

Zhang Qianxiu took another look at them: "I remember that safety is the most important thing for me. If I can't control anything, I'll take the people you are monitoring and leave immediately. If I can't take them away, I'll solve them and leave quickly."

"I understand!" Song Xiaoluo took out a small book with nothing on it. First, he tore a piece of paper from it, and then wrote down a BPR number: "boss Zhang, this is our contact information. When you look for us, just send the number 12345, we will contact you to call our phone. For any other five numbers, we will contact your mobile phone, If you need to add another code, we can discuss it again. "

Zhang Qianxiu's thought is not so complicated. If it's not necessary, he won't contact song Xiaoluo: "it's almost enough to have these two codes now. Go to heijiang province!"

"OK, boss Zhang, let's go." Song Xiaoluo and Hu tie turn and leave.

Zhang Qianxiu also got on the bus.

Su Yuwei asked, "who did Kong Zhiwen introduce?"

"Well!" Zhang Qianxiu said: "it should be very reliable to look at things."

Su Yuwei said: "in fact, Kong Zhiwen is quite good for you."

Zhang Qianxiu was also puzzled: "I can't figure it out all the time. I didn't do anything. How could Kong Zhiwen be so grateful to me?"

Su Yuwei gently smile: "it's just that you think people are too complicated, some people are actually very simple."

"Maybe!" Zhang Qianxiu started the car: "people nowadays are not simple. No one has a small cost-effective in mind."

Su Yuwei said: "maybe Kong Zhiwen doesn't have it in his heart."

Zhang Qianxiu continued to start the car. In winter in the north, it was hard to start the car: "seriously, sometimes I would rather Kong Zhiwen was not the kind of person you said. If he was really a very simple person, he was so grateful to me, I had a psychological burden."

Zhang Qianxiu is telling the truth. He can send Liu Qiying to heijiang province. Even if Liu Qiying dies, Zhang Qianxiu is a little guilty at most, but he won't blame himself much, because Liu Qiying will go, because he has his own greed, and he has his own small cost-effective, not just for Zhang Qianxiu.

If Kong Zhiwen died and he went to heijiang province just for Zhang Qianxiu's sake, Zhang Qianxiu would blame himself.

Zhang Qianxiu's idea may be selfish, or shirking responsibility.

But the fact is that a person who is grateful for you and willing to help you because you are in danger will blame himself as long as he is not a stone hearted person.

Zhang Qianxiu didn't understand that Kong Zhiwen was grateful to himself just because he went to see his mother once?

When using Kong Zhiwen, Zhang Qianxiu thought to the dark side that Kong Zhiwen's motive was not so simple. He might have come back for the sake of his country, or he might have his own good fortune; On the other hand, he was worried that he really failed Kong Zhiwen's loyalty to himself.