Chapter 346

Film information.

"Jia Junpeng! Your mother called you to see the gate of rebirth! Last month, similar words filled every corner of the Internet! I don't know how many Jia Junpeng really went into the cinema to see the gate of rebirth. Last month, as the annual New Year's festival, blockbusters and strong films gathered. It is estimated that many people saw the gate of rebirth Such a woodlouse full of breath movie, when the new year's file is in, the investor's brain is laughing at the movie. A production cost less than three million, no big stars, big directors, even screenwriters, all write the Internet writer who writes the grass root novel, is such a full woodlouse small cost movie, unexpectedly, unexpectedly, really is in the new year's file. Under the joint strangulation of so many powerful films, it really, unexpectedly and unexpectedly got an amazing box office of 31.28 million... "

Popular film.

"There are one or two box office dark horses every year, and you must be used to it. But this dark horse broke through the battle of 007 Casino Royale, disciples, wonderful night in the museum and so on. Who else can be used to it?"

Movie illustrated.

"Casino Royale 007 received more than 70 million yuan in February. I'm not surprised because it's 007; wonderful night in the museum won more than 62 million yuan. I'm not surprised because everything in the museum is alive! Disciples won 65 million yuan and became the champion of domestic films in February. I'm not surprised. It's not my big nerve, but the appeal of Liu Tianwang and others. What makes me strange is "The gate of rebirth", a low-cost film starring beauty and beast with a production cost of less than 3 million, why can it take away 31.28 million? Who can tell me why? "

……

Almost all the newspapers, magazines and TV programs related to the film gave their exclamation to the gate of rebirth. The success of this film is so strange!

The information from the survey shows that there are almost no factors that may make the film sell well!

First of all, in terms of investment, although its total investment is nearly $8 million, it seems a lot, but its production cost is less than $3 million. Most of it is actually spent on film publicity. Four movie trailers alone have been produced, and it is difficult to find a website without the name of the gate of rebirth on the Internet.

Secondly, from the perspective of starring, an ugly ghost named Cheng Bing, who knows his name before? Not only has he never starred in any film or TV series, but even appeared in those films and TV dramas as villains most of the time, and even the villains he plays have never played villain No. 1, and no one remembers his name. As for the heroine, none has A female student who graduated from the Chinese drama performance class starred in a film last year, but most viewers don't remember the name of the film. As for her heroine, the audience has forgotten it.

Thirdly, from the director's point of view, a guy who had only been an assistant director before, just a few years after he graduated from college, there are 100 or 80 such roles in the country, which are always unknown.

Finally, the screenwriter, Wen Chou, was born to write online novels. The mainstream society doesn't know which onion this guy is. The fans who like his novels don't think highly of his screenwriting ability.

It is in so many cases that people don't like it that the gate of rebirth is on fire! It's a mess! It's on fire for no reason!

After the total box office of "the gate of rebirth" came out, naturally many people seriously analyzed the real reason why it can catch fire.

According to the analysis in film illustrated:

"The gate of rebirth" The reason why it became the biggest box office dark horse in February! It can be said that it was accidental and inevitable! There are probably the following reasons: first, the creativity of the film is very novel! The quality of the film itself is commendable! This should be the fundamental reason why it can catch fire! The creativity of the film is a small "Hun" Hun for night clubs, for an unknown reason, After his death, he unexpectedly returned to his youth strangely. I don't know whether anyone has used this idea in the history of film, but at least most of the audience have never seen it, so they must feel novel! If there is novelty, it can attract countless curious viewers who kill cats!

2、 Commercialization is complete! When watching this film, if you are careful enough, you will find that in addition to the early stage, the protagonist Duan Cang has been frustrated and unlucky repeatedly, in the later 60 or 70 minutes, he is basically taking advantage of his rebirth to make a lot of money and easily pull down a big "corrupt" official! He has successfully come together with the beautiful heroine Think about it carefully. Is this plot very similar to a fully commercialized Hollywood film?

3、 The success of the main line! Many viewers may not have noticed. Why do you think the film is wonderful and good-looking? After careful study, Xiaobian suddenly found that the main line of the film, or the emotional line, is very positive! Duan Cang's failure before his rebirth is completely a gangster. Probably anyone who sees him at first sight will feel disgusted! But after his rebirth, through his return Recalling the clip, we gradually began to sympathize with his failure and degeneration. When he wanted to change his parents' dislike for him and Jiaqi was far away from him, we began to sympathize with him. Therefore, when we watched him use his memory before rebirth step by step to make money step by step and solve the big "corrupt" officials step by step, we felt very happy! Excited for Duan Cang's success and excited for Duan Cang's smooth and happy!

4、 The success of the role! Xiaobian was disgusted by Duan Cang's ugly appearance at the beginning when he watched the film. He felt that such an ugly protagonist had no sense of substitution at all! Choosing such an ugly hero in the gate of rebirth is definitely a big failure at first glance! But with the development of the film plot, we found that we gradually fell in love with this role and Duan Cang. Gradually, we also felt the charm of such an ugly face! The hero is ugly, but the heroine is not beautiful! How many viewers feel like first love when they see Jiaqi? I don't know, but I know I feel it! It is this ugly and beautiful role matching that makes us feel so refreshing when we see Duan Cang loved by Jiaqi step by step! At that time, I was thinking that an ugly guy like Duan Cang could catch up with Jiaqi when he was reborn. If it was Xiaobian, I would be reborn... Cough! I think I can too!

5、 Victory of publicity! Many people have noticed that the production cost of this film with an investment of nearly $8 million is less than $3 million, but the publicity cost is as high as nearly $5 million! This is definitely a great initiative in the film and television industry, which generally sets the publicity cost at about a quarter of the total investment! Of course, at the beginning, those who knew the news must have thought that the investor was brainwashed. It is likely that he not only entered the water, but also was caught in the crack of the door! How can you invest in movies like this? Looking at the whole film and television industry, those who have just set the publicity cost at $5 million are all those who have a shooting cost of more than $20 million or $30 million! The gate of rebirth does the opposite! But it succeeded! It's a success! I don't know how many people were like me. At that time, I was surprised that the film had four trailers. After it was released, there was overwhelming publicity on the Internet. As long as people surf the Internet those days, probably no one didn't know the four words of the gate of rebirth! The gate of rebirth has created a new term - network water army! The gate of rebirth created many popular words, such as Jia Junpeng! Your mother called you to see the gate of rebirth! With Piao Rou, you are so confident! "

……

The analysis of film pictorial seems to be very comprehensive, but film information still analyzes new reasons.

"In the gate of rebirth, many people say that from the data, there is no factor that may sell well! In fact, it is not! Why? The reason lies in the screenwriter of the film, Wen Chou!

Many people may not have heard of the name Wen Chou, but for others, it is famous and thunderous!

He has written novels and popular songs, and has made remarkable achievements in everything!

Let's talk about the novel first. Wen Chou has written doomsday wasteland, master legend, the Three Kingdoms warlords, unlimited killing and the magic sword eternity which is being serialized!

His book fans have spread all over the three places on both sides of the Taiwan Strait! According to a preliminary estimate, there are no fewer than one million book fans who have read his novels! His works are not only published in Taiwan and the mainland, but also adapted into audio novels, comics, TV dramas and online games! On the starting point Chinese online, the largest website of online novels, he is one of the famous "five whites in the Central Plains". Do you read online novels I've heard of the name of Wen Chou. It's like reading martial arts novels. I don't know Jin Yong and Gu Long! Seeing here, someone may ask: is Wen Chou so powerful? Yes! He is so powerful!

Besides, his popular songs - "sour and sweet is me", "did anyone tell you", "invisible wings", "painted skin", "North Beijing", "North Beijing", "time goes back", "in spring", "life in full bloom" and "the brightest star in the night sky" Wait, don't you remember so many familiar song titles? Does anyone think Wenchou is not so powerful? Yes! He is so powerful!

His fans and fans are definitely millions or millions! These fans and fans may not be optimistic about his first film written and invested in before, but will they go to the cinema to see it when they see countless praise about the film on the Internet, on TV, in newspapers and magazines?

For Wen Chou, all he needs to do is to turn his fans into his fans! And then use the power and reputation of these fans to attract more people into the cinema to see his "gate of rebirth"!

Obviously, he did it!