There was a little story to the effect that the boss of a shoe factory sent a salesman to an island to sell the shoes produced by his factory. When the salesman came to the island, he was surprised to find that no one on the island had the habit of wearing shoes and walked around barefoot.
So the salesman went back and told the boss that there was no shoe market on that island and it was impossible to sell shoes there.
Some time later, the salesman from another shoe factory also came to the island and saw that everyone here didn't wear shoes. The salesman was very excited. When he went back, he told his boss that no one on the island had shoes. We have great prospects!
As a result, they succeeded. Their shoes occupied all the markets on the island.
This is a very common story.
At the end of 2007, the starting point experienced last year's turmoil, an additional 100 million investment this year, and some new welfare benefits. From top to bottom, from editors to authors, to readers, and even other large and small websites in the industry regard the starting point as the absolute overlord of the online literary world, and no one can shake the position of the starting point.
What most people see is that the starting point monopolizes more than 80% of the excellent authors and more than 80% of the readers. The starting point has completed the great unification under the hegemony of the heroes, just like the great Qin Dynasty, which dominates the world. The previous six stops can not compete with the starting point.
Climb to the top of the starting point and make it synonymous with online text. As long as you like to read online text, no one knows the starting point.
Many people are talking in private. As long as there are no tricks at the starting point, no one can challenge its hegemony.
In fact, the starting point of this year is really good!
For other websites outside the starting point, in order to develop and grow, almost all have their own small innovations in this year, such as digital stations, turning one list into two.
For example, the number at the top of the website's home page stands next to the forced list and adds a hidden list forced last week. As long as the reader clicks with the mouse, he can see more than a dozen books forced last week, turning one list into two at once, giving more opportunities to publicize excellent works.
The starting point is followed by this one. Are you creative? I'll take it. It's mine!
For example, a website launches works. Next to the catalog page of each book, several recommendation positions for good works are added, and the starting point is copied!
No matter what innovations and highlights other websites have, as long as they are good, the starting point will be copied immediately! Let these websites have no chance to catch up.
The idea of starting point is very smart. It has the most excellent authors and the most readers in the industry. It doesn't need to have too much innovation ability. It only needs to absorb the ideas racked up by others to keep it all the time, and even widen the gap with those websites.
This move makes those websites outside the starting point very weak!
Capital and popularity can't match the starting point. Now even a little innovation will soon become someone else's dish! How do you spell it?
As soon as this situation is formed, the industry generally believes that the starting point has been invincible. The life of legitimate websites outside is more and more sad. It is considered to be very capable to guarantee the principal, and most of them are in a state of loss operation.
Even Tianying, once on the front line in the industry, closed down.
It is in this situation of dominating the world from the starting point that there is such a person who sees the opportunity! This man is the leader of the throne of the gods - left-handed sword.
While more actively inviting well-known or unknown authors in the online literary circle to join the group, he is collecting all kinds of materials and data and elaborating a planning book.
A plan to impress domestic game giants to establish genuine online websites. For this reason, he not only poured a lot of energy into himself, but also invited more than a dozen forum moderators and online editors of other websites. They want to do a big thing!
This matter is very difficult. The online literary industry has started from a dominant company. Although the game giants have money, many of them are not weaker than Shanda, but no matter how rich they are, they will not be willing to take money to fight water drift! The digital station established online by a certain article has been a lesson for the past. It has bought out a large number of great gods. At present, the situation is becoming more and more difficult. If you don't make money, you still face the possibility of losing your money.
The planning book was finished soon. He left his knife to quit his current work. With that planning book, a person began to run around major cities across the country, lobby those game giants one by one, and analyze the current development momentum and future prospects of online text with them, as well as the huge profits of online game adaptation.
There are already ready-made examples of this. Zhu Xian, developed by the perfect world, was launched in April this year and became popular in the north and south of the river. There are also works of Wen Chou, the third young master and others who have successively sold the right to adapt games. Games adapted from online texts are being developed.
This is destined to be a difficult battle!
Now the starting point has become a dominant company, and the money invested in front of the starting point has exceeded 100 million. If latecomers want to grab meat from the starting point, the investment can't be less than 100 million. After hundreds of millions of funds are thrown down, they may not succeed.
The left-handed knife sold every family and hit the wall again and again.
Often want to make an appointment to the boss of a company, you have to wait a week or two, or even a month or two. The bosses are very busy! How can it be so easy for an unknown little man to make an appointment with the boss of the company as soon as he opens his mouth?
Some companies refuse directly and reply that we are not interested in your proposal, or that we have no intention to invest in online literature.
Occasionally, the boss of the company promised to see him. However, it is not as difficult to persuade the bosses of large companies like talents to invest hundreds of millions of funds in an industry they are completely unfamiliar with.
During this period, left-handed Dao has been spending his old capital, including fare, accommodation and board... Each item of expenses increases every day. In just over a month, he has spent tens of thousands of yuan without seeing a penny in return.
This is not a small pressure for an ordinary person with little wealth.
When you quit your job, you not only don't make money, but also pay out by yourself. The prospect is very good, but when you really do it, you often stay in hotels and hostels all day and wait for news. The feeling of loneliness and confusion about not seeing hope always linger in your mind. If his perseverance is not strong enough, I'm afraid he would have given up long ago.
The larger the company, the more cautious each investment will be. Even those large companies with total assets of billions will not have too much real working capital. They will take hundreds of millions of funds to invest in an industry that seems to have been monopolized. Few people are willing to take this risk.
An article is bold online, the corner is really beautiful, and the established digital station is really in the limelight, but what about now?
The behavior of digging corners with a small hoe at the digital station only shows the outside world the powerful God making ability of the starting point. The top great gods are dug away, and then a batch of new great gods are brought out to show you!
This is a terrible ability!
Even if the outside world realizes that the starting point is the middle-level author, what if they see it? The number of middle-level authors is too large! No one has the courage to take out hundreds of millions of funds to dig those middle-level authors. This bet is too big!
Dig the great God. The quality of the great God's works is guaranteed, but the middle-level authors may not be. Maybe the last book is very popular, and the next book will rush. Moreover, the appeal of these authors is not strong. After digging, they may not attract many readers.
This is an almost unsolvable problem.
Seeing the Spring Festival approaching, there was still no progress there. I met with the bosses of several game giant companies successively. Finally, people listened to his plan. They either directly said that their company had no intention in this regard, or they turned to discuss with him what fun and delicious local food there was, so they were almost to discuss the wind, flowers and snow month with him.
In a month or two, the behavior of the left-handed knife has spread in the online literary circle. At least, many authors and editors have heard about it. Many people are laughing at his innocence. With a plan printed out for a few yuan, they want to persuade the bosses of those companies to spend hundreds of millions of money to make a website for him
It's fantastic!
More than a dozen forum moderators and webeditors recruited by left-handed Dao saw that he had no good news. Some people had left disappointed. Before, left-handed Dao drew a very beautiful pie for them. Let them think that it is not difficult to succeed. Once successful, they are the leadership and backbone of the new website. From then on, they have become important figures in the online literary world, just like the starting point made by several young people.
In order to live, left-handed Dao himself was also in this period of time. He used his time in hotels and hostels all day to get a novel. He wanted to earn some royalties to support himself. He didn't want to give up and didn't want to give up all his previous achievements.
However, the popularity of his works is very bleak. After his works were put on the shelves, he only paid three or four hundred yuan a month.
The reason why he was able to pull such well-known and unknown authors to join the throne of the gods was not because he was the great God of the online literary world. His fame in the online literary circle came from his book reviews!
He spent a year or two writing book reviews for hundreds of authors free of charge. These book reviews were often one or two thousand words. As long as any author asked him to write, he spent a lot of time reading for others. Many of those books were written in a mess, and ordinary people couldn't insist on reading them, but he read them carefully, and then wrote out his feelings deeply, Point out what the authors are good at and what they lack, so that many street writers can make progress.
Over time, his fame grew in the author circle, but it was limited to the author circle and some editors. Most readers did not know him.
In short, he has a deep research on various rules and routines of online writing.
However, a deep study of webwriting does not mean that he can write webwriting well. A well-known editor in the industry once said that when you study the rules and routines of webwriting thoroughly, you can only be an editor!
On the evening of new year's Eve, left-handed Dao was still alone in a shabby small hotel, trying to code words against his laptop, only for the contribution fee of three or four hundred yuan a month. Although three or four hundred yuan is small, if you only buy instant noodles and spicy strips, you can buy a lot.