Chapter 51

"I mean, such an enterprise cannot be measured by the East and the West. Both the East and the West have their own cultural characteristics. Only those who grow up in this culture or have a sufficient understanding of this culture can serve these regions.

Maybe the company was founded by the Chinese team, but maybe 70% of its employees are foreigners or the American team. Similarly, 70% or more employees are not Americans. In this way, we should not simply define whether it is an Oriental company or a western company. "

What Fang zhe didn't say is that such a definition will lead to estrangement and differentiation within the company. No matter where the nationality comes from, at least in Fang Zhe's multinational companies, they should be equal and inclusive, seeking common ground while reserving differences.

Zheng Siwen nodded thoughtfully and did not tangle on this issue.

He continued: "I'm glad you think so. At least we really want to do such a project in the future, and we won't go bankrupt because of differences in ideas or values."

"Now, after reading your business plan, I seem to see a glimmer of opportunity. Even though I still have thousands of questions and puzzles in my mind, my intuition is telling me that this is an opportunity, a very, very big opportunity. In the words of our ancestors, we should work at the right time, place and people.

Days, now the mobile Internet has just begun to popularize. Apple, Android and Nokia BlackBerry are transforming the smartphone field. According to what you said, mobile IM products based on address book relationship chain have never appeared. Whether Gu Geyun or other IBM, Microsoft is transferring business to the cloud, which supports us that even start-ups can carry out global business Hardware conditions of the service.

Geographical advantages, whether at home or abroad, the mainstream attention of the Internet now focuses on social networks. Foreign Myspace and Facebook are inseparable. Domestic 51 communities, Kaixin, Xiaonei and other social networking sites are also encircling Tencent's QQ space. Although there are mobile IM products on the mobile end, they have not attracted the attention of any giant.

Especially at present, smart phones are becoming more and more popular. As you wrote in your business plan, most of the advantages of smart phones in the past can not be brought into play. Your plan also mentioned that more than 90% of Tencent QQ users are post-80s and 90s, which means that most people of your parents' generation before 80s have not registered chat software.

For young people, registering for QQ is simple, but it is not easy for most middle-aged people or even the elderly. Many of them don't even know what the Internet is. If they directly use the mobile phone number and the contact network of address book, it is really easy to be favored by these people.

There are two key points in this regard: one is money, and the other is people. Money. Although you have made millions in the fruit games before, it still means a bit of filling your teeth in the business of incubation. However, I see that your business plan also says that the main source of capital of the company in recent years is the page Tour field. Although I believe in the page Tour field Indeed, I can make money, but I'm not entirely sure whether it can support the global incubation of mobile IM business.

According to the information I have learned, up to now, the most popular page tour product in China is only one with a monthly income of tens of millions. If it is a page tour platform, it will be divided into about 50% at most, and most of them will be invested in traffic buying and other investment. I can't give an estimate of the specific net profit for the time being. For people, the most important thing is that as long as we both reach the target If the agreement is reached, the others will be easy to do. "

Finally, Zheng Siwen concluded: "The weather, the place and the people are in harmony. Even so, on the whole, we have less than 30% of the winning rate. Once we are noticed by other competitors or giants in the seedling stage, we need to carefully consider where our winning advantage is. However, in theory, the earlier we do it, even if there is little difference in other conditions, our winning advantage will be better Is the biggest, because mobile IM products have great preconceived advantages. "

"Even if there is only a 30% chance, I think we should try," Fang zhe said.

"Yes, not to mention 30%, even if it's only 10%, it's worth trying. You know, if it's done, its valuation volume is $100 billion, which is enough to support the core business of a multinational company." Zheng Siwen also agrees that most entrepreneurial projects are not fully sure, and the only difference is how much they grasp.

"Let's not say anything else. Now use this business plan to pull angel investment. I estimate that more than 90% of investors will be excited. Now invest 1 million in it. It will be worth at least 10 million in round a and 100 million in round B. if it can wait until it is listed, the units will be worth at least $1-10 billion. The rate of return is too large. Compared with the risk, it is very worth a try."

On this point, Fang zhe agrees that the valuation of start-ups is generally very low. It is common for angel round financing of one or two million shares, accounting for 10-20% of the shares. In the future, even if there is no additional investment, it has been diluted. For example, WhatsApp's valuation in the previous life, 1% of US $19 billion is also more than US $100 million. If it is Tencent, that 1% is from US $1 billion.

"However, at present, there are two major problems in your business plan. I don't deny that from all aspects you envisage, including real-time message notification instead of SMS, voice chat, etc., they have great potential value, and it is also easy to support the reasons and pain points for the development of enough users of mobile IM, because at present, there are several mobile IM software at home and abroad Almost there is no concept of real-time message. Domestic QQ offline messages need to be notified by super members in the form of SMS. At present, most SMS services are charged at home and abroad. If we can replace them, we believe it can attract many users.

However, you should understand that both SMS and telephone voice are the main business models and profit sources of operators around the world. Although the traffic consumed by chatting through chat software is also one of their businesses, the charge is much cheaper than SMS or telephone voice. The traffic purchased at the price of a SMS is enough to say more than a dozen words on chat software Even dozens of sentences, voice has directly revolutionized the call business of operators.

In addition, there are now social and instant messaging giants, including QQ, Skype, Facebook and other giants at home and abroad, as well as other entrepreneurs of the same type or following the trend. You don't write enough about these three risks in the business plan, which is one of the two problems. "

Fang zhe nodded. Fang zhe also considered some of Zheng Siwen's three points. Just because previous lives, whether foreign WhatsApp or domestic wechat, have been regarded as successful cases, Fang zhe subconsciously ignored or did not pay attention to the risks of operators. As for other giants or entrepreneurs, Fang zhe has compared his advantages with other giants and other entrepreneurs.

In terms of resources, he may not be as good as the giant, but he did it early enough and has preconceived advantages. As long as users stabilize, the giant is difficult to break through, and the ship is small and good to turn around. For the ever-changing mobile Internet, other giants still need time to adapt and carefully consider the adjustment plan, but Fang zhe can act quickly because of the advantages of the reborn. For other start-up competitors, in addition to the above advantages, he also has better resources than them, that is, sufficient funds and ammunition provided by page games.