Chapter 148

First of all, Fang zhe combed the development of all businesses of Huizhong. At present, the main businesses of Huizhong are page games and mobile games.

It has been about two months since the public beta of the page tour platform in December last year. In addition to the steady growth of water, the operation ability of the operation team has also undergone preliminary training.

From discussing games with R & D, cooperation, modification opinions to online operation of games, the operation team has basically found out a set of standards. According to this set of standards, there should be no major problems.

The big data system originally developed to reduce the operation cost of the page tour platform has now become the operation weapon of the page Tour Department. The advertising cost of the same channel and Zhongle is only one-third to one-half of that of other page tour platforms, which saves a lot of profit space.

Today's Zhongle page tour platform has become the first page tour platform in the same industry in China with a monthly flow of more than 100 million and the first platform with a monthly flow of a single game of more than 50 million, which not only makes Zhongle the dark horse of the year in the industry, but also allows other competitors to start all kinds of big moves around Zhongle.

First of all, 51wan, the original leader in the page tour platform industry, announced that it would also operate in the mode of sole generation and combined transportation half a month after Zhongle launched the legend of MafA, and had reached a cooperative relationship with two R & D providers in Jianghai and Shenzhen. On New Year's Day, 51wan also launched two sole generation games, According to the survey and feedback from Li Yifei and the page tour operation Department, the two games have achieved a total flow of more than 20 million in three days of public beta.

Such achievements have threatened the business development and status of Huizhong. Therefore, the management of page tour department such as Fang Zhe and Li Yifei attach great importance to it. Fang zhe has ordered the operation Department to assign special personnel to closely monitor the wind and grass in the industry, so as to ensure that Huizhong and Zhongle can respond in time and ensure their leading advantage.

Fortunately, according to the investigation and prediction of the operation Department, the operation cost of 51wan is more than twice that of Zhongle. Therefore, although 51wan plays the same single generation game, it is obvious that 51wan is much worse than Zhongle in terms of profit and flexibility. This has to be said that it is due to the big data system that can independently screen traffic channels.

In addition to 51wan, other platforms in the industry, such as 91wan and maopu, have also adopted the mode of single generation and combined transportation. For a time, the traffic cost on the market is getting higher and higher. Even if Zhongle has a much lower traffic cost than other page tourism platforms due to the big data system, the overall profit space is still squeezed.

Therefore, in line with the mentality of open source and throttling, throttling is to continue to improve the big data system, find lower and higher quality traffic, and expand advertising methods. It is no longer limited to the current Internet pop-up advertising, and adopt more low-cost advertising models.

Open source, naturally, is to improve the revenue in the game. In addition to finding higher quality and better game resources, the other is to speed up the development of IP customized games.

At the end of December, Li Yifei had signed a cooperation agreement with Shanda literature of Jianghai, which purchased the copyright of three well-known online works, including divine tomb, star change and ghost blowing lamp.

The copyright of other popular novels is still under negotiation. At present, these three works have been handed over to two studios and a game R & D company under Huizhong for customized R & D.

In addition, Huizhong has also developed customized development of some small IPS with some R & D companies with good relationships, including fun play, which are basically changed according to the current popular novels or movies and TV dramas. Because of this, Huizhong's net profit of nearly 30 million pages in December has been about 10 million. In order to make good games, Fang Zhe and Huizhong have made a lot of money.

In the overseas market, there is only one international version of happy farm in operation, but no one dares to underestimate this game, whether it is Huizhong's internal employees or external peers.

As of the fifth day of the lunar calendar and January 30 of the Gregorian calendar, the number of registered users of the international version of happy farm has exceeded 7 million in nearly three weeks since the public beta of the international version of happy farm, and this number is still increasing by 2 million on the Internet every Monday. I believe that after happy farm enters the mypsace platform, the total number of users of the two platforms will increase, It should be able to break the 20 million mark soon.

In his previous life, Zynga's farm game fameville has been running on Facebook for more than half a year, and the number of users has exceeded 80 million. Fang zhe carefully analyzes the reasons. The game itself is fun. Needless to say, the background is that fameville was put into public beta in June 2009.

At that time, the number of Facebook users on the whole platform had exceeded 250 million, and because MySpace had declined, a large number of mysapce users were transferred to the Facebook platform. At the beginning of October, the number of Facebook users was nearly 400 million, and the number of users of fame Ville doubled.

Therefore, in Fang Zhe's view, Huizhong's cooperation with MySpace has lifted mypsace's breath and delayed Facebook from becoming a giant faster.

In addition to the snowballing growth in the number of users, the flow of the game is also terrifying week by week and higher day by day. In other games in the past, the monthly flow of a single game can exceed tens of millions, which is already a very good game, but it is an exception in the overseas version of happy farm.

In the first week of the international version of happy farm, because most players were in the novice stage, the flow was only about 2.4 million. In the second week of the launch, when two American stars Taylor and Katie had a water battle, the flow exceeded 5 million to 5.24 million that week.

The third week on-line was one day away. Due to the launch of new game contents such as various leaderboards, the water climbed to a new peak in a single week, reaching 7.5 million, and the unit was US dollars.

In total, the international version of happy farm has been online for three weeks, with a total flow of more than 15 million US dollars. According to the current exchange rate of 1 to 7 US dollars, the total flow in three weeks has exceeded 100 million!

Fang zhe felt that it was no suspense to see Zheng Siwen running naked in the office in a few days. Therefore, when he went to his house to pay a new year's call years later, he pretended to be confused and said that the 150 million he had bet was net profit, not just water data, and these did not put aside the 20% share of Facebook platform and other excuses.

ha-ha! Fang zhe pretended that what he had bet was net profit. Anyway, he took off and ran naked in Huizhong's office sooner or later. As long as he was not afraid of losing face in front of more employees in a month or two, let him continue to pretend to be confused!

Overseas, in addition to the international version of "happy farm" with positive momentum, the international version of Zhongle platform has also entered the intensive test. The game resources of the international version are also popular because of the success of Zhongle in China. The bosses of many R & D companies flatter Li Yifei and ask him to sign a contract with them.

In previous lives, whether it was 37wan founded by Li Yifei or Kunlun world wide and other domestic page tour companies, they all had quite good achievements and business overseas. Most games in line with the domestic market can basically be exported to Asian cultural circles such as Southeast Asia, while for the Middle East, Europe, America and other regions, they should develop different games for different markets.

Fortunately, what Zhongle does is a platform, and game resources are still screened from some domestic and overseas R & D companies. Although Fang zhe doesn't know much about the page tour of overseas people in his previous life, the global page tour industry is now in the rising period. Do it patiently and do it well, and make money anyway!