Chapter 161

This kind of software became popular when smart phones entered China in the early days. Calculate the time, that is, from 2009 to 12.

During this time, due to Google's withdrawal from China, users want to download a software on Android and other non IOS smartphones. There is no way to obtain it. Mobile phone manufacturers also sell only mobile phones and do not sell software. Either there are no application software in their own stores, or there are no application stores at all.

This also gave this kind of assistant mobile software living space and development space. Later, major mobile phone manufacturers began to pay attention to application distribution and spent a lot of money to build their own application stores. The living space of this kind of mobile assistant applications was squeezed, including assistant software such as pea pod and PP assistant, which gradually disappeared from many people's memory.

Although many of these third-party mobile assistant software will have a worrying prospect when major mobile app stores rise in the future, there are also a few exceptions that have been living well, such as 360 mobile assistant that distributes applications in the name of mobile security protection, APP treasure under Tencent, google assistant under Baidu, etc, Are the best of this kind of software.

Therefore, as long as we can find a good position for this kind of assistant in the future, we will not worry about its future prospects.

Moreover, in the next few years, this kind of software is still in the rise and rising period. In that year, google spent $1.9 billion to acquire 91 assistant and other related products in order to seize the mobile Internet entrance and shipping tickets, which can be regarded as a peak period of this kind of assistant tool products.

After that, the battlefield of mobile application distribution market began to sink, becoming the war between the three giants of bat and the powerful Internet companies such as 360 and major mobile phone manufacturers.

A tool software has a value of US $1.9 billion and tens of billions of yuan. In Fang Zhe's opinion, it is very worth doing this kind of application. Moreover, this product is only one of the "toolbox strategy".

If done well, it can play a great role in Huizhong's overall strategy in the future, and it is easy for Huizhong to grasp the largest resource and traffic entrance in the early stage of mobile Internet.

It doesn't matter if you don't do well. Although the existence of such products will affect the distribution of applications in the middle and later stages of the mobile Internet, super apps such as wechat and microblog that have gone beyond the application store basically have their own entrance and traffic. There is no need to consider which application store and their users follow the products at all.

Third, input method.

When it comes to input methods, domestic smartphone users are probably most familiar with Sogou. In addition to Sogou, there are various input method products, whether Baidu, Tencent, foreign Google, Microsoft Bing, etc.

So many giants are scrambling to make input methods. The reason is very simple. Input methods are the first entry for users, and their priority is higher than the services or applications used by later users.

For example, in a few years, Sogou input method, which makes Baidu the most disgusting, when users use Baidu, the content entered by Sogou input method can be associated with memory through the input method and directly jump to Sogou search.

This is a rogue Sao operation, which once annoyed Baidu. Because of this, Baidu and Sogou have fought a lot of lawsuits, but in the end, Sogou still lives well, and their wonderful way of search entrance still exists.

With this function, Sogou has forcibly robbed a lot of search market share from Baidu. It is also for this reason that all search companies, whether at home or abroad, have made their own input method.

On the mobile Internet, this situation is more serious. First, because of the application closure of mobile app and the independence between applications, users use an application or service on their mobile phone. Unlike on computers, they basically start from the navigation page or Baidu. Each app product with sufficient traffic and content is an independent entrance.

Also because of the closeness and independence of the application, Baidu can't directly pick up the whole Internet as its own product content by relying on crawlers like the computer Internet. Users' demand for using search software on mobile phones is not the same order of magnitude as that on computers.

This is also one of the most anxious things for Baidu and President Li since the era of mobile Internet. If you say transformation, let's transform. Tencent's road is still social, and Ali's road is still e-commerce. Why can't their home Baidu keep up with the times by doing mobile search? God, it's unfair!

God can't hear the little grievances in Baidu's heart and don't worry about the little grievances in Baidu's heart, so Baidu itself can only work hard. Without searching for such a super front-line entrance, it can find all kinds of reasonable entrances to top up, such as Baidu map, google helper, google takeout, Baidu glutinous rice and so on!

The demand for search has been greatly reduced and dispersed, but the input method is still the first entrance on the mobile Internet. As long as the user has the demand for input, the input method must be the first scheduled by the system. The living space of this kind of products has not been weakened, but has become stronger on smart phones.

In particular, mobile social networking has entered the era of voice and bucket map. Sogou input method has introduced new features and added a variety of characteristic voice, expression and expression packages, which have greatly increased the user stickiness of this product. In addition, a few search needs have been directly met in the input method, which has brought enough imagination space to this product.

Compared with the weak chicken input method of the mobile phone system, the independent third-party input method has too many advantages, including user habits, Lenovo input, better user experience, richer input functions, etc., which are the core and imagination space for the survival of such products.

Fang zhe has changed several mobile phones in his previous life, and the system has changed from Android to IOS, but the Sogou input method is something Fang zhe must install at the first time. Who makes the input method so weak no matter which system it is.

These three products, as the three first products of Huizhong mobile Internet business department, are all developed by Fang Zhe. No matter which product, Fang zhe knows the necessary features or functions of those successful products in previous generations. Therefore, Fang zhe still has great confidence in making these three products well.

The staffing of the mobile Internet business department is also expanded from Lu Lu's side to the personnel department with nearly 20 people, fully cooperating with Fang Zhe's recruitment, and there is no upper limit on salary.

In addition, the phone calls of various headhunting companies have also been called by Lu these days. From Android development engineers to SEO Search talents, anyone who has something to do with mobile phones and these three products has been listed as the target candidate.

Therefore, even if it is difficult to recruit talents for mobile Internet products, there are still an endless stream of candidates. Fang zhe handed over the interview to other people in the company, and he went everywhere to meet the backbone products and technical talents negotiated with headhunters. Such talents are difficult to recruit directly in the market, and are basically dug out from various companies at a high cost.