Li Mengwei knew that they had failed in this game. No matter how confident he was before, the current data had hit him hard in the face.
On the app store, the total number of comments from one star to three stars under their games has far exceeded that of four-star and five-star reviews. It is reasonable that their game quality is not poor. Both art style and detail experience are far better than half of the consumer games.
But the problem is that they have buried many paying pits in this game, which has attracted criticism and abuse from many players. Moreover, because their game is a Huizhong out game, many players in the game are derived from other games played by Huizhong. Huizhong products must be high-quality products, A trend that has quietly sprung up in the reviews of various Games launched by Huizhong has been interrupted because of the launch of this game, which has exacerbated the players' accusations against them.
Since this morning, Li Mengwei has been thinking about whether to apply with the company, take the game off the shelf temporarily, wait for the game to be modified and adjusted, and then go online again, or worse, end the life of the game. After all, for the current company, the reputation of players must be worth more than the income brought by this game.
If we end the life of this game, how should he, Li Mengwei, and their whole group deal with themselves in this company and face Shen Liang and president Fang.
When most people entered the meeting room, their eyes followed Fang Zhe, and a few bowed their heads, but anyway, everyone's face was not happy. The whole meeting room was full of pessimism. Fang Zhe in the main seat cheered them up and said:
"I think all of you are wilting. Be happy. Let's play games to create happiness for players. First of all, we have to be happy ourselves!"
When Fang zhe had just finished speaking, Li Mengwei, the first one on his right hand, opened his mouth with a guilty tone and said, "president Fang, I..."
Li Mengwei wanted to apologize to Fang Zhe, but Fang zhe raised his hand and stopped his words.
"I've read all the data, and I know the situation. The responsibility lies with me. I shouldn't let you join so many payment points in the game!"
Fang zhe first took the biggest responsibility on himself. In fact, Fang zhe was really to blame for the poor performance of the game after it went online. He had previously put forward plans and suggestions for improvement to Li Mengwei's group. Many of them were based on the ideas of happy consumer and candy legend in previous generations. On the surface, these two games are light leisure games, But there are so many paying pits inside.
Therefore, Fang zhe subconsciously followed other people's routine, and the result was to verify the old saying that without the diamond, don't take porcelain work. "Fruit xiaoxiaole" didn't reach the level of perfection in the game experience and player's psychological balance, but there were no payment points.
It was only a few steps away from the end. The number of steps that the player was asked to pay for was played after understanding the player's psychological will and ensuring that the player had a considerable probability of paying. As a result, they followed suit and only destroyed the player's game experience. As a result, most users who have been raised by other Huizhong games do not buy this game, Even started to brush bad reviews on the app store and spray the game.
Also because the overall quality of fruit Xiaole is not up to standard, the fruit games with the same IP and other games of Huizhong have been affected to a certain extent. Who let them promote such a game with poor quality in the game?
In fact, during the internal test in early February, Li Mengwei and his team reported this problem to Fang Zhe, but Fang zhe didn't pay much attention to it at that time. At that time, because the number of users was small and most users were the target users of consumer games, the data was not so obvious. Now the number of users has expanded, Many players feel that the three elimination game is just sloppy. They can play it or not. This problem is exposed all at once.
"Don't say that, Mr. Fang. It's because we didn't achieve the user experience you requested, and it's still too bad for the players to guess." Li Mengwei heard that Fang zhe didn't want him to have too much pressure. Although Fang zhe did ask them to add a lot of payment pits in the game, he also told them that under the condition of ensuring the user experience and understanding the players' psychological will, I hope they achieve balance, but they only achieve the first point, but not the second point.
Originally, in this case, the pit of in-game payment should be reduced or reduced, but because several projects launched by Huizhong before, both player feedback and flow data, are very good. If they make this balance again, their group's results will not catch up with other project groups, and there is no such difference in the data during the internal test, Therefore, Li Mengwei let this go carelessly, which has become a big problem now.
"Now the problem is obvious. You should prepare a new version of the update as soon as possible. First turn off some payment points with poor experience in the game, stabilize the data, and then adjust slowly." Fang zhe pointed out the adjustment plan to them.
No one in the conference room spoke. Just then, a man with glasses sitting in the back suddenly said:
"President Fang, I think there is something wrong with the starting point of our game. At the beginning, we only wanted to make money, but we didn't want to make a fun game. This is the main reason why our game performed so badly after it went online."
Everyone's eyes in the conference room focused on the man with glasses. Fang zhe also looked at him with great interest. Speaking of it, he was a little familiar with this employee. He was the one who did radio gymnastics at the annual meeting. Because of his radio gymnastics, he is now a little celebrity. I didn't think this guy was from Li Mengwei's group. He didn't notice it just now.
Fang zhe glanced around the crowd. Everyone didn't speak, but looking at the eyes of many people, it was obvious that many people agreed with what he said. The man with glasses continued:
"We didn't have an advantage in the subject matter and creativity of this three consumer game. There were not many innovations in the playing method, which could not attract users, and the user experience didn't make users very comfortable. In this case, adding many payment points is a thing that hurts the feelings of players, so I think we're not just updating a version and turning off these payment points with poor experience So simple, but should rethink how to do this game! "
The glasses man solemnly said these words and quietly waited for Fang Zhe to respond. His boss Li Mengwei looked at him and looked at Fang Zhe.
At this time, Fang Zhe's heart did have a feeling of sudden enlightenment. It was true that he was pecked by birds all day. Fang Zhe's previous idea fell into the biggest trap of game producers. Do a fun game or a profitable game? Of course, the two are not unbalanced. Do a fun and profitable game, This has always been Fang Zhe's evaluation of all Huizhong's current games.
In the past, most of Huizhong's other games were mainly creative. Basically, when the creativity comes, the Games will be fun. Therefore, these games give consideration to fun while making money. However, there are exceptions in the three consumer games of fruit Xiaole. It is obvious that Li Mengwei and his team have no ability to turn corruption into magic, In the three consumer games everywhere today, they can not do better, play more breakthrough, this problem has been exposed.