In the past functional machine era, when mobile QQ did not exist on most people's mobile phones, people wanted to contact others through mobile phones. The two most commonly used ways were phone and SMS, and the address book maintained this set of mobile social network.
Nowadays, many people have installed mobile QQ or other mobile chat software on their mobile phones. With traffic, people begin to chat with traffic much cheaper than SMS and phone.
Although the traffic fee is still very expensive, and 5 yuan is only 10m, compared with the more expensive SMS fee and voice fee, chatting with traffic on chat software has become a more cost-effective way.
Of course, this is also for those who do not have free voice and free SMS. In a word, social networking on mobile phones, at least now more people are considering, is still lower social cost, whether it is SMS or traffic.
In February, the three major domestic operators only got the 3G license, which seems to indicate the arrival of the era of traffic and the era of smart phones.
In this context, more and more people's communication methods on mobile phones have gradually changed from SMS and phone in the past to chat software such as QQ. This process will take several years.
The mobile chat software that Fang Zhe is going to do now is the right time.
Directly copy the relationship chain of the address book, which has greatly reduced the use cost of users. Moreover, although there are more than 300 million QQ computer users, there are only tens of millions of mobile QQ users, and most of them are young people.
For most of our parents who have mobile phones and no QQ, registering a QQ and teaching them how to add friends is really a matter of high teaching cost. Otherwise, the popularity of QQ will not start with young people. Up to now, more than 90% of QQ users are post-80s and 90s.
Directly copy the relationship chain of the address book. You can register an account with your mobile phone number or email or any alphanumeric Pinyin. After Zhou Feng listened to Fang Zhe's needs, he felt that this was really an opportunity to challenge Tencent QQ. Of course, he didn't mean the QQ on the PC, but the user on the mobile phone had only tens of millions of mobile QQ.
The fundamental design system of QQ has determined that its account number is a string of numbers rather than mailbox letters or mobile phone numbers, which means that in terms of the cost of obtaining new users, the software they have to do is much lower than QQ.
Directly copying the address book ensures that their software can have a natural social relationship chain from the beginning. QQ may also do so in the future, but it is nothing more than icing on the cake in the existing QQ social relationship chain. For most Xiaobai netizens who have not registered QQ, the use cost of QQ is higher.
In addition, voice chat is the general meaning of the listener. Although this function is developed, it is not added in the early version of the product. This function will not be added until they confirm to negotiate cooperation with the operator where the product is located. Otherwise, this kind of thing is simply robbing the operator's job. No matter which country or operator is in, it is unlikely to be willing to watch Fang zhe sit up.
In the future, Fang zhe only mentioned some functions such as always online, location and social networking with him, and he didn't understand very well. However, these points mentioned by Fang zhe are enough to change Zhou Feng's mentality.
Originally, he thought it was a hopeless project. They wanted to die when they did this project.
Now, he can't wait to summon people to start a big fight. In his opinion, this product is an opportunity to challenge mobile QQ and has a great chance of winning. Even though QQ has thousands of abilities, I believe that their products can compete with QQ in terms of products. In addition, he also learned from boss Fang's tone and the code name earth of this project, I heard boss Fang's potential ambition.
Just as they have been involved in overseas business since the beginning, and overseas business has now contributed more than half of Huizhong's revenue. No matter what Huizhong or boss Fang does, any product will not be limited to the domestic Internet. Maybe his Internet startup company makes a product with the whole domestic market in mind, But in Huizhong and boss Fang, it's the whole world.
The stage extends as far as the heart goes! Since joining Huizhong, Huizhong's achievements have made Zhou Feng, who used to believe that if China is not bigger and stronger, don't think about going overseas. He believes in the global product thinking advocated by boss Fang. Good products are world products, not just Chinese products.
Zhou Feng's state of mind has changed from disappointment to excitement, while the other six people have slowly changed their initially disappointed state of mind in the process of contacting the demand and starting R & D, and each of them has begun to become excited and full of passion.
Every moment, they want this product to be made immediately. Each of them feels that when this product comes out, it is likely to rewrite the current pattern of mobile IM software industry in China and even the world. This changing world temptation urges each of them to devote 300% of their energy to their work.
In the process of fully closed secret research and development of the project code named earth in a villa in Changping, Huizhong's office welcomed an unexpected guest expected by Fang Zhe, President Lei, who founded Xiaomi company in his previous life!
Two years ago, Fang Zhe and President Lei met each other at Zhangjiakou ski resort. Because they both belong to the Internet industry, they also talked about speculation. Later, when they broke up, President Lei once said that he had the opportunity to come to Huizhong to investigate the development of their company's mobile Internet business, although President Lei has resigned as CEO of Jinshan and become a full-time idle person, But how can people like Mr. Lei, known as "Internet model workers", live idle.
In the past two years, Mr. Lei started as an angel investor to invest in start-ups everywhere. He paid particular attention to the dynamics and development of the Internet industry. After Apple released the iPhone in the United States, it seemed that the curtain of the global mobile Internet era was gradually opened. In China, this pace was slow until the three major domestic operators obtained the 3G operation license at the beginning of the year, Many Internet talents feel that China has also begun to enter the era of 3G, smartphone and mobile Internet.
Mr. Lei quit his job, jumped out of the Internet industry, re examined the industry as a bystander, and gradually had a new understanding of the industry. There are many companies in the Internet industry, and no one knows that they can be well-known. In the opinion of Mr. Lei, there are three companies in bat, It represents the general trend of the Internet industry in this era!
Now, he also gradually found that another wave of the Internet industry is coming, and the whole industry has ushered in a turning point and ushered in the tuyere period of Internet companies' entrepreneurship. Standing on the tuyere, pigs can fly. Although Mr. Lei has not yet summarized this famous proverb in the mobile Internet era, it is obvious that he has seen through the truth.
Therefore, less than two months after he met Fang zhe last time, he couldn't wait to come to Huizhong for investigation!