Chapter 177

The last time he ski in Zhangjiakou, Fang zhe was inspired by his conversation with them. Since then, he began to focus on the long-standing mobile phone industry. At the same time, he also had the idea of coming back to be a mobile phone.

During this period of time, he and Lin Xiaobin have been studying and demonstrating the possibility of this matter. From the industry development trend, the domestic and foreign market environment to the industrial supply chain and so on, everything from macro to detail is basically within the scope of their discussion.

One of the most critical points is what advantages do they have in making mobile phones? As entrepreneurs in the mobile phone industry, they have lost to established mobile phone manufacturers at the starting line. Whether it is the supply chain supply channel or the relationship in the industry, they are certainly not as good as those established mobile phone companies as emerging companies. In this case, how can they establish their own advantages as mobile phone start-ups?

Lei and Lin Xiaobin have been thinking hard and discussing for a long time. They have never thought of effective inspiration and entry point. They think that Fang zhe mentioned one or two advantages of start-up companies to them last time in Zhangjiakou. I think Fang zhe should have thought about this and have some ideas. Therefore, in the name of investigation, they have been "ashamed to ask questions" and have been with them for more than 40 years, For a big man with a high position in the industry, consulting Fang Zhe, a young upstart in the Internet industry, really bears the four words of "not ashamed to ask".

Fang zhe looked at Lei and Lin Xiaobin's "hungry wolf" eyes and understood that I'm afraid this is the real purpose of their coming today.

While Fang zhe felt funny, he also felt proud. Who would have thought that the two Internet giants who founded Xiaomi in his previous life would ask him for advice today. Although Fang zhe had a humble mind, he also hoped that President Lei could start Xiaomi early in this life, so that he could make contributions to the domestic mobile phone industry as soon as possible, Huizhong may benefit a lot from its future business development.

Therefore, Fang Philosophized and followed president Lei's words:

"I think the first of the two points you mentioned by President Lei can be eliminated for the time being. If a start-up mobile phone company starts from scratch and has neither the background of the industry nor the supply chain of regular cooperation, if it wants to significantly reduce the cost of materials, it can only be a low-quality mobile phone. In that case, it violates the original intention of cost performance!"

As soon as Fang zhe opened his mouth, he talked about the point. Lin Xiaobin nodded in agreement. President Lei, his eyes lit up and his eyes showed a happy look. He felt that he had come here today. I'm afraid he was really right!

"Therefore, if a start-up mobile phone company wants to reduce costs and improve cost performance, it can only focus on the second point and reduce channel costs!" Fang zhe added the second point and looked at President Lei.

Mr. Lei asked knowingly, "how to reduce it?"

Fang zhe took a sip of tea, lost their appetite and said, "cut off channels and retailers, and manufacturers sell mobile phones themselves!"

Lei and Lin Xiaobin are all smart people. After hearing Fang Zhe's words, they quickly completed the calculation. If they really cut down the channels and retailers as Fang zhe said, the retail cost of mobile phones can be reduced by at least a quarter!

In today's mobile phone industry, if the ex factory price of a mobile phone is 1500, the retail price can usually reach more than 2000, including various transportation costs, distribution costs, profit space for channels and retailers and many other costs. It is also because of these costs that each mobile phone reaches the user's mobile phone, Are much higher than the cost price and ex factory price of mobile phones.

But at the same time, these costs are also difficult to save. Without channels and retailers, manufacturers can't sell millions of mobile phones to users. This kind of thing has never happened in the past, whether at home or abroad, but at present, according to Fang Zhe, this kind of impossibility seems to be broken!

Lei and Lin Xiaobin can't wait to look at Fang Zhe. If their eyes were just "hungry wolves", now they look at Fang zhe like a bachelor who has been single for 40 years looking at his beautiful daughter-in-law!

Fang zhe dared not lose their appetite under their eyes. He directly asked them a wonderful question:

"Do the two bosses usually go to Taobao?"

Lei and Lin Xiaobin looked at each other and saw the words "inexplicable" in each other's eyes, but they replied successively:

"Go!"

"That's it! My idea is that manufacturers open Taobao stores to sell mobile phones!" Fang zhe gave a wonderful answer.

"Selling mobile phones on Taobao? Ah Zhe, are you teasing us?" Mr. Lei replied to each other. He felt very funny. These days, Taobao is full of small self-employed shop owners. The commodities they operate are also daily necessities, clothing sundries and other various things. The categories and grades do not say, but there are also fake goods everywhere.

Selling mobile phones on Taobao? I'm afraid Mr. Lei's face will be lost in the whole mobile phone industry and Internet industry the next day!

Fang zhe spread his hand and said, "yes, I'm teasing you!"

At the same time, Fang zhe thought in his heart that you despise Taobao and feel that Taobao has lost its share in selling mobile phones. Wait ten years, which mobile phone manufacturer is not rushing to sell mobile phones on Taobao tmall, especially president Lei. Your Xiaomi won the top of mobile phone sales every year on double 11, and the turnover is the first, I don't know if your face was hot at that time!

Without waiting for the two bigwigs to jump, Fang zhe said: "I actually mean selling mobile phones through the Internet. In this way, both channel and retail costs are almost equal to zero!"

Lei Zong and Lin Xiaobin fell into meditation. They were both thinking about the feasibility of Fang Zhe's sentence. The reception room fell into a small moment of peace. Fang zhe picked up a teacup and drank tea quietly without disturbing the two big guys who were thinking about things.

A moment later, President Lei enlarged his eyes, patted his thigh excitedly and said, "yes! Very Yes!"

Fang zhe looked at his happy expression and smiled from the bottom of his heart. It seemed that the smart president Lei had figured it out. On this side, Lin Xiaobin, vice president of Google Engineering Research Institute, was not enlightened. He looked at President Lei suspiciously. President Lei looked at President Lei and Fang zhe said:

"For me, ah Zhe, do you think what I'm talking about is the same as what you think, or do you have any other ideas to add!"

"I guess ah zhe refers to selling mobile phones on the Internet, which means..." President Lei sorted out his ideas and began a long speech. President Lin, who originally didn't understand, gradually became clear. Fang zhe listened to President Lei and was even close to what he wanted to say.

Fate is really a strange thing. What I said is the practice of Xiaomi in previous lives. When I met President Lei in this life, I just gave some ideas. The rest is all figured out by President Lei. It seems that it should be a person's thing or a person's thing, even if it is only some theories or ideas.

"Therefore, we can learn from Apple's fan economy. As long as we build the brand image, we naturally don't have to worry about no consumers. In order to better achieve the fan effect and accumulate users, we can interact with fans and consumers throughout the mobile phone R & D process. According to their feedback, we can quickly iterate the version. As long as we can win the trust of fans and consumers, I will The disadvantages of our start-up companies in all aspects can be transformed into advantages! "President Lei finally said in a summary.

"Fan economy + Internet thinking!" this is what Lei and Lin Xiaobin summed up today, inspired by Fang zhe!