Chapter 189

"Do you think it is necessary for the advertising alliance led by us to exist?" Liu Na didn't say any other nonsense and directly threw out the most critical problem. She has been hesitant. She doesn't want to spend any more wronged money to support it. She also feels that if the alliance is dissolved, 51wan's influence and status in the industry will plummet!

"Sister Na, I think we just need to hold on for a while. After all, Zhongle's divine tomb is just a novel. Although its fan base and popularity are high, it is also extremely limited. In the past few days, except for the first day, there are more than 2 million people in the public beta of divine tomb, the number of new people has been decreasing in the following days.

According to our estimated data, only 700000 new users were added to their games yesterday. I think as long as they survive this period of time, it will be difficult for them to import enough users no matter how much money they spend. "

Li Juan, the second confidant on Liu Na's right, was the first to speak unexpectedly. Obviously, she has always been very concerned about the data of her competitor Zhongle and is right in talking.

However, she only saw the data this time, but she didn't see the deeper things behind the data. She didn't wait to see if her boss Liu Na showed a positive expression. A man with gold wire glasses in the same grade as her opposite opened his mouth and retorted: "director Li, you don't usually read online novels!"

Li Juan nodded noncommittally, online novel? Sorry, look, that doesn't fit my image as a strong woman in modern city!

The man with gold glasses smiled and said, "then you should have read the famous works such as journey to the West and Luding. Although some fire online novels can't compare with these classic works, as high-quality original literary content, they attract a steady stream of readers and traffic.

The public beta of Zhongle's "sacred tomb" is tantamount to detonating a large number of readers and fans saved by the previous book. Although the subsequent traffic and attraction can't be compared with now, as long as the book is still popular on the Internet, the "sacred tomb" adapted by Zhongle This game can continuously attract new users. Even in the future, Zhongle doesn't have to spend money on advertising. This game can still ensure a sufficient number of new users! "

Gold glasses man's explanation not only overturned Li Juan's previous views, but also let other executives who were ready to speak in support of Li Juan swallow their words back, and the executives attending the meeting whispered one after another.

CEO Liu Na covered her eyebrows with her hand and pinched her tired eyes with her thumb and index finger. She didn't want to show her weakness in front of many executives, but the counterattack of Zhongle did lose more than half of her self-confidence.

She glanced at the first middle-aged man on her right. In her career, he has become her dependence. If they hadn't lost their interests in life, maybe they would have come together long ago.

But this time, the middle-aged man was rare and didn't respond to her eyes. He just sat there quietly and listened to the speeches and comments of other senior officials.

Liu Na knew in her heart that the middle-aged man did not respond to her, which showed that he was as uncertain as himself, which was very rare in many meetings in 51wan the past.

"Mr. Liu, I don't agree to dissolve the advertising alliance. If we dissolve the advertising alliance, our prestige and status in the industry will be greatly reduced. If we don't say it, Zhongle, which is already at its peak, will be like a fish in water. It will be more difficult to win it in the future!"

A young executive sitting in the back is vigorous and young. He belongs to the radical group in the senior management of 51wan. The advertising alliance led by 51wan was planned and built by him.

In the past, the advertising alliance has achieved initial results and effectively curbed the development of Zhongle. Not to mention, 51wan also shows the trend of being a leader in the industry. Therefore, during this period, he is complacent and high spirited. Even President Liu, the top leader, is polite when talking to him.

If this advertising alliance is dissolved now, the impact on the company will not be mentioned. His efforts to form gangs and persuade other platforms to join the alliance some time ago will also be in vain, and his personal future development and future will be even worse!

When the young executive spoke, he was full of confidence. Therefore, the executives who had been talking about him quietly listened to him. When he finished, many executives nodded their consent. After half the battle, they suddenly stopped fighting. Isn't that tantamount to admitting defeat?

Dissolution, no, no, neither. 51wan's high-level meeting fell into contradiction!

Another half an hour later, with the speech of a young female executive, the meeting seemed to have eyebrows and solutions. The young female executive, named Feng Xue and British turtle, entered the company at the beginning of the year. As soon as she came in, she was reused by Liu Na because of her experience and education. In just a few months, she occupied a place in the high-level meeting, although she was only the last, But it still shows Liu Na's preference and reuse for her.

"I don't think we can dissolve the advertising alliance, but we should reform and adjust the rules of the alliance and release some advertising channels with low quality and high money, which can not only ensure that we control the cost of the advertising alliance, but also ensure that our platform and other platforms in the alliance can get advertising channels with better quality and lower price.

In addition, we should also learn from the practice of Zhongle and introduce more famous online novels, classic traditional novels and even movies, television and animation into games, which can also reduce our advertising cost and traffic acquisition cost! "

Among the two points Feng Xue said, the second point is the content that the executives here have just discussed for a long time. There is no bright spot. It is nothing more than "learning". Before Zhongle launched exclusive agency operation, they also learned it.

However, the first point she said was quite thoughtful. She adjusted the operation rules and Strategies of the advertising alliance, which can not only reduce the cost of controlling the advertising alliance and save a lot of wronged money, but also ensure that they firmly control the traffic of other platforms in the alliance and ensure the status and influence of 51wan.

All the executives looked at her with appreciative eyes. Although the girl was young, her thinking was very active and she was worthy of being an overseas student. In contrast, Li Juan was a little old-fashioned. This was what most of the executives looked at Feng Xue and Li Juan at this time.

Li Juan's face was expressionless, as if she didn't see the eyes of other executives. At the bottom of her heart, a trace of jealousy and hatred quietly bred.

Most of the executives at the meeting agreed with Feng Xue's idea. If 51wan wants to directly dissolve the advertising alliance, all its previous efforts will be in vain. Otherwise, the maintenance cost will be too high.

At present, we can only take a compromise plan. While ensuring the interests of the platform, we can also ensure that the alliance can play its due role and release some advertisements with low quality and high price. Even if Zhongle puts these advertisements, the profit space is not large. If the operating cost can not be controlled, it may even lose money, which can be described as killing two birds with one stone!