Chapter 220

As soon as the mobile phone cleaning master went online, he hit the pain point of most Android users, and by word of mouth, the effect of virus transmission quickly accumulated a wide range of users.

The other two tool products are not so lucky, because similar competitive products already exist in the foreign market, and these two products do not have deep enough user pain points. Therefore, these two products have not shown any brilliance for the time being, whether from the accumulated number of users or reputation.

However, Fang Zhe is not worried about this. Although the user pain points of these two products are not deep, there are enough pain points to win. With the increase of smartphone and mobile Internet users, their advantages can slowly appear.

For example, the input method product happy input method caters to Huizhong's happy series games with high popularity abroad. If a player who has played happy series games sees the application name, he may subconsciously think, is this product from the same company?

Out of their trust in this series, they may choose to download this input method, which is the brand effect. Fang Zhe and Huizhong have operated the well-known product series such as happy series and fruit series as brands. The products that can name these two brands must also meet the planning and positioning of these two brands.

For example, the current happy input method, compared with Microsoft input method and Google input method, which have a wide audience in the foreign market, has several advantages that the effect is not obvious at present, but have great potential in the future.

First, there are two versions of the happy input method. One is the minimalist version and the other is the standard version. This means of version operation is very common in future generations, because the normal version of the software will become more and more bloated with the continuous updating and iteration of functions, and the complexity of software use will become higher and higher. Therefore, many software, especially the input method, will have minimalist versions, It is to cater to users who like simplicity and convenience.

The standard version of happy input method also has two killer selling points, that is, skin change and expression package. Among a large number of smart phone users, a considerable number want to personalize and humanize their mobile phone. In addition to the external functions such as mobile phone film and mobile phone shell, the screen saver, ringtone, unlock and input method style skin in the mobile phone, It is also a major consideration for many users to choose input methods.

Especially for girls, according to the survey seen by Fang zhe on the Internet in his previous life, more than half of female smartphone users have changed the default simple style of input method to their favorite styles such as pink, cute and cute. Many boys will also change into cool, handsome and other styles.

These users account for a large proportion of all input method users. However, several input methods in the foreign market do not have this function. Therefore, this will serve as a major product advantage of happy input method and help happy input method to cut the user's pain points.

Another killer selling point expression package is also a point that is not valued by many input methods at this stage. According to the research and survey that Fang zhe saw on the Internet in his previous life, various communication software all over the world send tens of billions of messages every day, of which more than one sixth of messages contain all kinds of expressions.

Emoji expressions, which are popular all over the world, are used more than 6 billion times a day. In the expression use report released by Tencent QQ in 2015, the expression of bare teeth alone has been used 52.1 billion times a year!

This shows how frequently facial expressions are used in daily chat.

At this stage, most of the expressions come from the expression packages carried by the chat software itself, but the expression packages of these chat software have another great feature, that is, they are either not interesting enough or not rich enough, and the happy input method is right at this pain point.

It not only greatly expands the Emoji expression packages popular all over the world, but also adds many expression packages such as pictures and GIF moving pictures. It also supports users to customize expressions. Excellent producers can upload their own expression packages to the happy input method store for free or paid use by all happy input method users.

In previous lives, the mobile chat software line, which was popular in Japan and South Korea, broke through the siege from many chat software by relying on the extremely rich ChAT expression, and created tens of millions of dollars in revenue every month by selling this business only with the expression package.

Line only covers more than 200 million users in Japan, South Korea and a few Southeast Asian countries. If you change the market scale of billions of users around the world, this number will be magnified many times.

At present, rich expression package functions have been added to wechat chat software, but limited by wechat's stable operation mode, Fang zhe can't guarantee that no other chat software will coexist with wechat until wechat has a sufficient number of users.

In this case, the input method software, as a third-party tool product, can compete with chat software from the side. Even if chat software such as mobile QQ still lives well on smart phones in the future, the existence of happy input method can disgust them!

Another tool product, 91 assistant International Edition, has been firmly ranked as the champion of this kind of application in China. Its biggest competitor abroad is Android Market with Google's official pure blood. It is very difficult for 91 assistant to compete with it in the field of application distribution. Therefore, at this stage, Fang zhe pointed out to Xiong Jun's R & D team to find another way!

Just from the side, Fang zhe summarized the core selling points of several competing products in this field in his previous life, and suggested that they join personalized and diversified functions such as mobile phone skin changing, screen password lock, personal application data cloud storage, which were disdained by a dominant Android Market in the overseas Android Market in his previous life.

However, it is different in China. Various application assistant software do everything they can in order to fight a way. 360 mobile assistant is the real application distribution in the name of security protection. The rich Baidu directly bought the 91 assistant of the previous life, while Tencent constantly spends a lot of money to promote its own application treasure, Xiaomi Huawei and other manufacturers, Then they installed their own app store by leaving the factory with their own mobile phones, and the rest attracted users by personalized functions such as mobile phone skin changing and screen protection.

Whether these two products can succeed or not depends on their respective selling points and product core competitiveness. Second, it depends on the ability of the operation team and R & D team. As for luck, Fang zhe doesn't believe this!

Therefore, in order to ensure the success of these three products, Fang Zhe, aside from the investment in operation and promotion, has also specially established the fourth mobile internet project team in the mobile Internet business department. The product to be done by this team is called the mobile application data analysis platform. According to the name, this platform is a former alliance used to analyze mobile applications, Qimai data and so on all belong to this kind of platform.