Tencent's statement, accompanied by the QQ pop-up, completely pushed the contradiction of public opinion to the commanding height.
As the saying goes, people are shameless and invincible in the world. No matter how Internet users and netizens scold, Tencent insists that it has not copied. It only says that it is learning from him. Anyway, Internet users have no choice but to scold him. Even if they want to resist the use of Tencent series products, they can find a good substitute.
It has to be said that Tencent's products have surpassed his original "learning" competitors in terms of function and experience. A light plagiarism and boycott can not change the fact that netizens have to scold and use at the same time. This is also the fact and confidence that Tencent dares to be so unscrupulous.
Fang Zhe and the entire senior management of the "anti Tencent alliance" naturally know that Tencent's recklessness. They launched the public opinion attack of "Tencent plagiarism" this time, and they didn't think they could cause much harm to Tencent. As long as they let netizens see Tencent's "shameless" and disgust it.
In the previous 3Q war and the war between Tencent and 360, netizens watched the excitement from the beginning to the end of 360 in public opinion. The most important reason is that Tencent made one of QQ and 360.
This is directly related to the vital interests of netizens, and also makes netizens hate the behavior of threatening users by a large company such as Tencent.
Now scolding Tencent for plagiarism on the Internet is just to let Huizhong and 360 stand on the side of justice first and wait for subsequent rounds of action, which is the time to really hit the pain of Tencent.
On May 7, the public opinion storm of Tencent plagiarism was still noisy on the Internet. Tencent made several statements and clarifications by taking advantage of QQ. However, the online news reports on Tencent plagiarism were not deleted or reprinted.
The activity of "resisting Tencent plagiarism" initiated by Huizhong is still in full swing, and up to now, the number of people who praise and participate in the activity on the activity website has exceeded 10 million, which also shows that there should be hundreds of millions of Internet users who see relevant news reports, basically covering the main active users of Chinese computer Internet users.
If you want a fire to burn continuously, you need to constantly add new charcoal to it, and so do the hot spots of public opinion. If you just hold on to Tencent's copying of other Internet companies, and there is not enough new information and news to continue to spread and ferment on the Internet, the interests and enthusiasm of netizens and melon eaters will be greatly reduced.
Therefore, from the relevant reports copied by Tencent at the beginning to the subsequent netizens who were cheated on QQ, stolen numbers and other fresh and novel news gossip began to spread on the Internet!
Since Tencent knows that Huizhong and 360 are making a ghost behind this, how can it sit and wait to die? Therefore, in the subsequent statement, Tencent has begun to name and surname, pointing out that Huizhong and 360 will stop spreading false news and online rumors, otherwise they will resort to legal means.
However, do you think Tencent has a public relations department, Huizhong and 360's public relations department are vegetarian?
Naturally, the public relations departments of Huizhong and 360 have made every effort to fight back. They have publicly stated many times that Huizhong has never deliberately discredited or slandered Tencent. The plagiarism news about Tencent spread on the Internet is just a statement of a fact. You don't see that the word "plagiarism" in various media is in quotation marks in news and reports, It's just comparing the products of Tencent and other companies. As for whether Tencent copied or not, Huizhong and the media can't draw a conclusion, but the netizens judge by themselves!
The war of words between you and me has been going on for several days. Ma and the top management of Tencent are angry and hate for Huizhong and 360, but they are helpless. It depends on who has a thicker skin when they meet someone who is shameless!
Although Tencent reserves the right to investigate the law, people familiar with Chinese lawsuits know that these things are brought to the legal level. Who knows how long the lawsuit will take. Even if Tencent wins in the end, it is nothing more than an apology for Huizhong for losing millions of reputation fees. This loss is not worth mentioning for Huizhong, who is rich and powerful, let alone, It's hard to say whether Tencent can win the lawsuit. After all, just like Huizhong's public relations statement, Huizhong is just explaining a fact!
When President Ma was so angry with Huizhong's shameless behavior like himself that he was itching, Huizhong also brought a wave of heat to its products with the help of this hot public opinion, including wechat and steam China, which were well known by more netizens because of the fermentation of public opinion.
Previously, the promotion of wechat in China was limited to Huizhong's game channels. The promotion of advertising channels such as Baidu was not strong. This time, with the fermentation of public opinion, in addition to the traffic naturally brought by public opinion, Huizhong also launched a large number of wechat advertisements in various advertising channels such as network, subway and bus.
From the satire that mobile QQ plagiarizes the original protection advertisement of wechat to the product advertisement that mobile wechat changes life, the overwhelming advertising offensive has also brought a wave of registration peak for wechat.
Just one week after the May Day holiday, the total number of registered users of wechat in China has exceeded 15 million, and the number of newly registered users is growing rapidly with more than 300000 every day.
Wechat began its global promotion in early March. It has been more than two months now. Overseas, due to the blank of mobile chat software market and the coverage of nearly 300 million users under Huizhong, the total number of registered users of wechat has exceeded 53 million.
In China, the coverage of Huizhong's products is limited. Only steam China, Zhongle game platform and many mobile games account for less than 50 million people. Therefore, although Huizhong's promotion of wechat is not bad in the past two months, it has not completely let more people know about wechat until there is a contradiction with Tencent online, It also gives wechat a faster growth rate.
Tencent and President Ma naturally see all this in their eyes. They only see that Huizhong's ranking on the free app download list in the app store and various android app stores has risen from the previous seven or eight to the third place after QQ and Sina Weibo. Don't mention how confused they are!
Ma egg was fooled by Huizhong. The more lively Tencent and Huizhong played, the more it brought a wave of free traffic to wechat. Tencent's QQ has been well known in China. It is the same whether to advertise or not, but wechat has become a mobile chat software launched by Huizhong, which is known by most netizens. It is tit for tat with Tencent mobile QQ!
Well, many netizens who hate using QQ or are just curious and fresh have begun to download and use wechat. Fang Zhe and wechat's domestic operation team are happy to see this effect, but Ma and Tencent's executives are not happy to see it. Although wechat has less than 20 million users, it is not enough to pose a great threat to QQ with hundreds of millions of users, But Mr. Ma is still disgusted.
Therefore, the next move that Tencent's public relations department had already prepared soon came out.
Since mid May, Tencent's news channels, including tencent.com, Tencent microblog, Tencent News and other Tencent departments, as well as some news media with cooperative relations with Tencent, have seen a large number of relevant news about some games in steam China that are too violent, too bloody, and incorrect values. The road to survival 2 recommended by steam China's home page, It has been labeled as "spiritual opium" in the new era by a large number of media and so-called relevant experts.
At 10 a.m. on May 17, netizens who had just turned on their computers to log on to QQ received a QQ pop-up entitled "Tencent's proposal to resolutely resist violent and bloody Games". Tencent finally made the most powerful counterattack against the continuous accusations of plagiarism by Huizhong!