"Alas! Is it still like this in the end!" Fang zhe leaned back in his chair with a helpless face in Huizhong president's office.
"Unexpectedly, I finally came to this step. Sure enough, even if I was reborn, I could only do my best!"
Fang zhe was a little depressed and thought that Ma Zong and Tencent's public relations department would start from steam China. Fang zhe had expected this as early as the establishment of the "anti Tencent alliance".
China's special network environment determines the development of China's game industry and is destined to face many difficulties. Huizhong introduced steam China to compete with Tencent in the field of end games and curb Tencent's cash flow. On the other hand, it also hopes to explore experience as soon as possible and promote the birth of the game classification system by taking advantage of the current environment, which is not as severe as a few years later.
Games can be called the ninth art, which means that games, like movies, are rich and colorful in theme and content. Therefore, it has become a development direction to restrict specific user groups for games with special themes. In Europe, America and other developed countries, because the game industry has developed for many years and relevant systems and laws have long been mature, including games, Films and other artistic contents have corresponding grading systems.
In China, due to the special environment and the abnormal development of the game industry, the game classification system has been limited to academic discussion or research in the industry. Huizhong has introduced steam China, and has also developed a set of big data systems such as adult authentication and deep anti addiction that push users out. Why don't you want to explore the experience of the game classification system, Promote the development of China's game grading system!
The above can allow Huizhong to introduce steam China. On the one hand, it is considered that Huizhong has had a certain influence abroad. Huizhong sells games abroad to earn face for China, so that hundreds of millions of foreign players can play games made by Chinese people and clean up mobile Internet products such as master wechat.
If the above does not allow steam to enter China, it will inevitably be criticized by foreign media, accusing China of not allowing foreign Internet enterprises and products to enter China just because it wants to take advantage of the wool abroad. Google has now been rejected by the mainland, and products such as Myspace and Facebook have rarely developed in China. Allowing steam to enter China is tantamount to a delicate balance.
In addition, the game industry is not a sensitive industry. Domestic Internet users now have a high acceptance of foreign games. Even if steam does not enter China, there are hundreds of thousands or millions of so-called "hard core players" who follow various ways to climb over the wall to play.
In this way, Huizhong introduced steam and opened an independent steam special zone in China, which just solved the problems and contradictions of supervision. It can also better explore the development and supervision experience of the game industry from the exploration and practice of Huizhong's grading system.
For various reasons, Huizhong has successfully established steam China, and it has been flourishing in recent months. However, there is a premise for all this, that is, if there is no accident, it is easy to discuss if there is no accident. If there is an accident, there is no need to discuss the result.
Fang zhe knew the biggest weakness of steam in China and had long guessed that Ma Zong and Tencent's public relations department might start in this regard. However, Fang zhe still didn't want to see Tencent finally come to this step and play this card.
Because this means that serious hard core games such as the road to survival, which are somewhat bloody and violent, will disappear from the regulated official channels such as steam China. In the future, players who like such games will have to go back to the game era of "stealing chickens and dogs" such as wall climbing, network speed card and explosion, and wait for the lifting of the ban on such games and the introduction of the game classification system, It will be a distant future.
Tencent's disregard for the development of the game industry will not only be seen by Fang Zhe, but also by its peers in the whole domestic game industry.
But in the end, Tencent still did so. Whether it is out of the contradiction of transferring "Tencent plagiarism", retaliating against Huizhong, or Tencent's games, it belongs to "good game", and Tencent has reason to do so!
Dong Dong!
The knock on the door interrupted Fang Zhe's helpless reflection. Li Wen, the Secretary, came in and said, "president Fang, everyone is here!"
Fang zhe rubbed some tired corners of his eyes. Although the public opinion counterattack launched by Tencent these two days had been expected, the overwhelming public opinion offensive still made Fang Zhe and Huizhong feel great pressure.
It's frightening. Even some little girls of Huizhong are angry and cry when they look at a lot of words scolding Huizhong and Fang zhe on the Internet, not to mention Fang Zhe, a black hearted businessman who is in the center of public opinion and scolded by many netizens!
Although he did his best not to pay attention to these news, there were some people yelling and yelling downstairs of Huizhong company from time to time, and even stone throwing people stopped by additional security guards, which made Fang Zhe and Huizhong's employees face this pressure directly. Fang zhe also seemed to understand that President Ma just wanted him to experience what it was like to stand in the eye of the storm of public opinion!
When Fang zhe walked into the conference room, the senior management had counted all together. Everyone was not in high mood and didn't speak until Fang zhe came in, many people shouted "president Fang".
Fang zhe can hear that they are more or less worried and relieved in their tone. After all, steam China and Huizhong stand in the eye of public opinion. One of the most ruthless people scolded is Fang Zhe, the founder of Huizhong.
Fang zhe thought that the three leaders, two horses and one Li, should have had this experience. Netizens scold Baidu, Baidu and President Li, Tencent, Tencent and President Ma, Taobao and President Ma. Therefore, you have to bear as much slander and abuse as you bear praise and glory. This sentence is not unreasonable!
Fang zhe glanced around and looked at his Huizhong executives. His tone was relaxed and said, "sit down! It's not a big deal. Netizens scold if they like. Didn't they scold Tencent with us before? Now I've experienced the feeling of a horse!"
Fang Zhe's relaxed and humorous tone infected many senior executives, and the dignified atmosphere in the conference room was a little less than just now.
Seeing that the atmosphere was better, Fang zhe continued: "we have discussed the response plan before, so let's follow plan C!"
"Really? President Fang, do we really want to deal with it according to scheme C?" Huang Zheng, the person in charge of steam China, opened his mouth anxiously to confirm just after Fang zhe finished his words.
It's not that he can't hold his mind, but if he really wants to deal with it according to scheme C, Huizhong and steam China, which has just operated for three months, will suffer huge losses. This scheme is a little better than the worst scheme d to completely close steam China!
Fang zhe was amused by his anxious questions. He joked and asked, "why, do you want to choose scheme D?"