The spontaneous organization of steam players has been so spectacular that it has naturally attracted the attention of steam officials, Fang Zhe and other high-level leaders.
However, Fang Zhe's attitude towards the players is not to stop and intervene. It's good enough for the players to vent their grievances and not to point the spearhead at steam Chinese officials and Huizhong. Moreover, Fang Zhe is eager to see the players go to Tencent and make trouble online to express their demands. If they don't want to make a voice, Huizhong will have great ability again, It is also difficult to change the leisurely mouth of online public opinion.
However, Fang Zhe and Huizhong's senior executives do not encourage players to engage in such behavior, which will make netizens noisy themselves. If steam Chinese officials and Huizhong intervene, it will inevitably make others think that Huizhong organized these activities.
What's more, if there is a misunderstanding between the official media and the above, it will be a big misunderstanding if they think that Huizhong and steam China, although they conduct self-examination and rectification on the surface, secretly hold "public opinion" and public opinion with resentment. As an old saying goes, defending the people is better than defending Sichuan. One of the most taboo things for the official media and the above is to coerce the so-called "public opinion" below Against the top.
Therefore, the attitude of steam officials and Huizhong is to pretend that they don't know and don't ask. Fang Zhe and the "anti Tencent alliance" began to prepare for the next move. Tencent, an Internet company with hundreds of millions of users, can be described as a hundred footed insects. Let alone dead but not stiff, Huizhong and 360 jointly took the last step of "resisting Tencent plagiarism", which is even one of the "hundred footed" "Feet" were not hurt, not to mention the remaining 99 "feet" and huge insect body "QQ".
The public opinion of "resisting Tencent plagiarism" is nothing more than shaking Tencent, a behemoth, and "shaking down" the favor and loyalty of netizens and QQ users who did not have a deep understanding of Tencent's "shameless" in the past. However, in view of the irreplaceable nature of Tencent products and the concept of mainstream netizens, they still think of "plagiarism" The traditional thinking of innocuous, Tencent's injury this time, not many.
It may include some mobile QQ users transferred to wechat, some game users overlapped between Tencent and steam China. Tencent no longer plays Tencent games because of the "anti bloody violence game" diss launched by Tencent, and the most injured QQ doctor was scolded by 360, President Zhou and netizens. Even if they apologized before, the market share has still decreased a lot.
The QQ doctor team had to postpone the plan of upgrading QQ doctor to QQ housekeeper. If they now update QQ doctor and launch a lot of functions such as "learning" 360's computer cleaning first aid kit, it would really hit the muzzle of a gun and let netizens just shift their focus to steam China and come back.
On the contrary, Tencent's counterattack against Huizhong seems to be a great harvest to Ma Zong and Tencent executives. Let's not mention a wave of public opinion attacks on Huizhong and steam China to make black money on the Internet, but Huizhong's shutdown and off the shelf road to survival 2 For those games, there is news in the industry that Huizhong will face a loss of up to 200 million yuan, which is a real injury of real gold and silver, enough to affect Huizhong's cash flow and future development plan.
Of course, these are just the complacent thoughts and inferences of Ma and Tencent executives. In fact, on the side of Fang Zhe and Huizhong executives, they think that the two sides only drew in this game. On the surface, Tencent has not suffered too many substantive losses, but the goodwill and loyalty of Tencent can not be recovered in one day or two.
In addition, this wave of "resistance to Tencent plagiarism" Although Huizhong and 360 take the lead in public opinion, it is not difficult to see that there are a lot of Internet companies involved. Whether it is the real hammer victims involved in the news, Lianzhong, Xunlei, Baidu, Ali and other portals and media such as Sina, Sohu and Netease, which have a direct competitive relationship with Tencent, can see everyone's attitude towards dis Tencent.
To put it bluntly, so many companies and Tencent have big and small hatred. The reason why everyone dare to be angry is that they are afraid of Tencent's huge strength, don't know where to start, and lack of a leader!
Some of these companies have secretly joined the "anti Tencent alliance", but according to the plan, now they should not be exposed except Huizhong and 360 in front of Tencent. At most, they should stir up the flames and help the fire. When the big battle comes later, it is the time for them to really take action.
In other words, Tencent's short-term victory in this game has suppressed the storm, but in fact it has buried deeper hidden dangers for the long term. Huizhong side, on the contrary, although induced by Tencent, netizens and even the official media diss a wave of steam China and Huizhong.
However, this also helped steam China advertise from the side. Before, wechat had become famous in the country because of the public opinion of "resisting Tencent plagiarism". Now steam China is well known in China. Steam China has changed from a small platform in the game circle in the past to a game platform well known by netizens.
Of course, most netizens still have a bad impression of the steam platform, but this does not affect the development of the steam platform. Just like those who scold Huizhong and steam China on the Internet, they are basically not users of Huizhong's games and steam China. If they play these games themselves, how can they scold and wish these games to stop?
On the contrary, Huizhong's full compensation, refunds and coupons have won a lot of favor in the hearts of real target game users. Don't you say that steam Chinese officials and Fang zhe make black money? People not only give you a refund, but also a full amount, which is tantamount to letting you play games that should have been paid for a few months.
OK, even if you can play pirated games, what about the game experience? What about the Internet speed? What about games and community welfare? It is obvious to everyone how much benefits steam Chinese officials have given players.
Therefore, although Huizhong has lost nearly 200 million, many players spontaneously set up recharge channels such as returning money to Steam account instead of bank card on steam China's official website. It can be seen that players' loyalty to steam China platform has further deepened, and other game players who have not registered steam China before, Also because of steam, China's official conscience operations have taken refuge in it.
In this way, although Huizhong lost nearly 200 million yuan and some bad reputation in a short time, in the long run, the popularity of wechat and steam China has greatly improved. Needless to say, Huizhong and steam China have also established a conscience and responsible image of "big enterprise, no money, conscience like blizzard" in the hearts of Chinese game players!
Therefore, in Fang Zhe's view, the contest between Huizhong and Tencent in this game has been a draw, and Huizhong has taken the lead in the next game as before.
On May 27, the day after steam China resumed operation, Huizhong postponed the "first steam China Original Game Developers Conference" due to the rectification and shutdown of steam China, which was officially held in Yanjing International Convention Center!