Chapter 377

The one-time activity subsidy of nearly US $2 billion and nearly RMB 14 billion has shocked many Internet peers all over the country and even the world!

Nima, didn't you just raise $9 billion? As for being so capricious?

Even if you throw $1 billion in cloud computing, it's OK to invest $200 million in Xiaomi. However, what's the matter with you sending money to all wechat users and wechat users around the world? Too rich?

Indeed, in the view of many Internet peers, Huizhong's wechat subsidy activity is basically sending money to users. Even if Huizhong doesn't spend the money on this activity, won't wechat users grow, and isn't wechat the No. 1 social application in the world's major app stores?

Of course, this is just the superficial view of many people who do not observe the situation and do not understand the current situation. Many people really understand the intentions of Huizhong and big boss Fang zhe!

"Fang Zhe is worthy of being the richest man in China at a young age. His determination and courage are unmatched by ordinary people and one in a million!" President Ma of Alibaba, after hearing Huizhong's big move, admired Fang Zhe and praised him in front of all senior executives.

In contrast, Tencent, which also does social networking, is deeply in crisis for Huizhong's great pen!

"President Ma, we can't delay any longer. If we can't fight back against wechat and Huizhong in the field of mobile social networking as soon as possible, there will be no foothold for Tencent in the future mobile Internet era!" an executive said to President Ma worried at the plenary high-level meeting of Tencent.

"Yes, Mr. Ma, we can't delay any more. We should also formulate activities such as traffic subsidies to quickly expand users!"

"Q-channel, a mobile chat software similar to wechat that we re developed overseas, has not been launched. Why not promote it greatly and make up the gap with wechat as soon as possible?"

"Hey, don't mention it. The project of qxin was too hasty. As a result, the global operation can't keep up. Users are brushing our apps into one star in the app store and other app stores!"

"In addition, the 91 assistant of overseas Huizhong controls the second largest application distribution channel on the Android side. It doesn't give us and other similar social applications a chance to go on the shelves on the grounds of user information security!"

"Hum, it's nothing at all. It's a overlord clause and a monopoly!"

"I thought Huizhong Fang was always bold. Now, he's afraid of us and other competitors!"

"If we can't get on the shelf 91 assistant, our potential overseas market will be less than one third. Huizhong's drastic strategy is cruel enough. It seems that president Fang of Huizhong started layout a long time ago!"

Executives take a breath when they talk about this. If they remember correctly, 91 assistant has been vigorously developing overseas business since it was acquired by Huizhong in 2009.

91 assistant is more convenient than other app stores. Excellent product functions, coupled with the rich Huizhong what factory installation subsidies, make 91 assistant one of the most user app stores at home and abroad.

If you control the application store, you will control the first entrance in the era of mobile Internet. If you go up the level, you can only install it in the factory of mobile phone manufacturers.

Baidu's acquisition of 91 assistants in the previous life and Tencent's vigorous promotion of APP treasure are all due to seeing the importance of the app store as the entrance to the mobile Internet. Unfortunately, in front of Fang Zhe, who has the layout and who has the leading advantage?

"Well, let me first say that we can't let wechat engage in such a big activity this time. We must fight back. As for how to fight back, this is the problem we should discuss now!" second leader Liu Zhiping interrupted several off topic executives and brought the topic back to how to deal with the inhuman traffic subsidy activities in wechat trench!

"I think to find a solution, we must first analyze the main reasons why wechat and Huizhong do so!

Obviously, although wechat is now the fastest-growing mobile social software in the world, the operation team of wechat, or the senior management of Huizhong, may be the general manager Fang of Huizhong, who thinks that the development speed of wechat is not fast enough!

It was also mentioned just now that in overseas countries, the 91 assistant controlled by Huizhong does not allow us to launch q-letter and other social software similar to wechat, which is enough to show that Huizhong and the president of Huizhong take great care of our competitors! "

Tang Daosheng, who is in charge of QQ, just said a few words and became the nod of many executives present. However, he did not pause, but continued:

"We all know that there is a winner take all rule in the Internet industry. Whoever wins in a certain field can get 80% or even more than 90% of the market in this field. This situation is more obvious in our social industry. Sina UC and Netease bubble, which competed with us in the early years, have almost disappeared now.

Therefore, in my opinion, this action of Huizhong and wechat is to expand the leading edge of wechat and leave the competitors behind far behind, so as to produce a stronger and stronger siphon effect, until finally completely occupy the dominant position in the market and even monopolize the market! "

Tang Daosheng's analysis was simple and straightforward. After hearing it, the senior executives present agreed with him very much. At this time, Zhang Zhidong looked at President Ma, who was the leader, and saw that he didn't speak, so he said:

"What do you think and how should we deal with it? Before, we wanted to add the better functions on wechat through mobile QQ update, so as to attract users and prevent wechat at the same time.

However, the situation does not seem as optimistic as we thought. After adding these new functions to mobile QQ, although the new users and daily active users have indeed improved, it is a little worse than the development of wechat! "

"We have discussed and analyzed this before because, indeed, in terms of products, wechat is more suitable for the mobile end than our mobile QQ. First, wechat does not even have the common online busy status of our QQ, which means that users are always online. Although we updated wechat before mobile QQ, we added some unique functions such as voice and address book, but some Wechat doesn't, but we haven't cut down some functions of mobile QQ!

Now it seems that it is likely that these functions are fettering new users to register and use our QQ on the mobile terminal! "

"Yes, and wechat supports a variety of account registration methods such as e-mail, mobile phone number and letters. After logging in on the mobile phone, users rarely pay attention to their wechat account. Our current mobile QQ has conveyed the thinking mode of using QQ number to users. It's good for young people. For the middle-aged and elderly people who have not had much contact with computers and networks, how can they Remember the QQ number!

We did market research some time ago and found that among smartphone users aged 35-60, about one in every 10 people has registered wechat, while our mobile QQ has only 0.3 on average, which is more than three times worse than wechat! "