Chapter 394

"In the past era of computer and Internet, many of our services and businesses needed to be carried out on computers. Now in the era of mobile Internet, the hardware foundation has changed from computers to smart phones.

Under this change, not only the scale of Internet users has doubled and expanded, but also there is a lot of imagination in service content and business model.

Taking our domestic market as an example, the number of computer users in China is about less than 400 million, and the growth rate of users has gradually slowed down, while the number of mobile phone users, including smart phones and non smart phones, is about more than 800 million, most of which are gradually turning into smart phone users.

In other words, the market scale of the mobile Internet is far larger than that of the Internet! "

Fang zhe mentioned that the market scale of the mobile Internet is larger than that of the Internet. This has been discussed many times in the domestic and even the world Internet industry. Therefore, everyone just nodded in agreement and looked forward to what Fang zhe would say later.

Fang zhe added: "In addition, the business model and business form of mobile Internet, in addition to what we thought before, many computer applications and services will be moved to mobile Internet and smart phones, such as search, e-commerce, social networking, games, etc. in addition, many new businesses and new economies will be born on mobile Internet that are not available on computer Internet.

For example, when I took a taxi last year, many people in the industry said they didn't understand the business model and thought that a taxi was a fake demand.

Later, you can also see that Kuai'an taxi has been established for more than half a year, covering more than ten cities, with more than 50000 registered drivers on the platform, more than 1 million users, and more than 1 million daily transaction volume. In fact, this is far from meeting the taxi travel needs of domestic users.

It is difficult to take a taxi on the computer, because the starting point for most users to take a taxi cannot be at home where there is a computer, but now users can take a taxi anytime and anywhere as long as they carry their smartphone, no matter where they are, so this new economy and business can be regarded as unique to the mobile Internet.

Besides, the takeout platform such as hungry and public comment not only facilitates users to choose surrounding food more freely, but also helps businesses greatly improve their exposure and user coverage, and helps many small hotels without distribution capacity realize low-cost takeout distribution services.

Some people may think that such a takeout platform can also be done on the computer, but let's think about the gap between the user scale of the computer and the user scale of the smart phone. Think about a takeout distributor who wants to travel between multiple hotels and users in different locations at the same time. Without the help of the app software on the mobile phone, how should he answer the order and how can he know where to go We can't expect every delivery clerk to sit in front of the computer somewhere and wait quietly! "

Fang zhe talked about an example of a taxi and a takeout, which has gradually raised the interest of the audience and the other three leaders on the stage. However, we still don't understand what Fang zhe wants to express!

Fortunately, Fang zhe stopped talking and finally cut into the topic he wanted to talk about:

"I've just said so much. Many people must be depressed now. What am I trying to say.

What I want to say is, what should this phenomenon, this emerging economy, what happens because of the impact and change of the Internet industry on traditional industries?

I want to give them a name, o2o, which is taken from English onlinetooffline, which means online to offline in Chinese.

Online refers to the online Internet and offline refers to traditional business services.

In fact, in addition to the impact and changes of the mobile Internet on traditional industries I just mentioned, the computer Internet has been impacting and changing traditional industries over the past many years.

Including the group buying business model that emerged in China last year, it also emerged from computer online shopping. However, the previous computer Internet did not cover a wider, deeper and closer to our daily life than the current mobile Internet.

The reason why I want to put forward such a concept called o2o is to better explain and elaborate this phenomenon.

The first O, online, that is, online Internet services. I found that with the impact and change of mobile Internet on traditional industries, various services and applications based on Internet are emerging in all walks of life.

From catering, transportation, travel, tourism, online ticket booking, air tickets, movie tickets, and even various community services such as KTV, massage and foot therapy, beauty salon and so on, they have gradually been integrated into the mobile application app and moved to the mobile Internet, so as to gradually build a virtual community and life circle with virtual users as the core!

The second O, offline, refers to various traditional business services that already exist offline.

O2o, from the first O to the second O, represents that from online to offline, smartphone users can understand and select the goods or services they want in the online virtual community without leaving home anytime and anywhere, and then go offline to consume or enjoy services. Businesses can also greatly enhance their exposure and user coverage with the help of online Internet.

To put it bluntly, in today's e-commerce, such as Taobao and JD, they mainly sell all kinds of real commodities, and the essence of o2o is that service is commodity!

O2o is based on the mobile Internet and virtual community. Mature o2o is equivalent to 58 cities plus Taobao and Baidu. Are you hungry, kuaan taxi and countless various services to jointly construct a service-oriented society with seamless connection online and offline!

I believe that the market scale of o2o business model is very large both domestically and globally, because ideally, to realize o2o society is to move all kinds of traditional businesses and services in real society to the Internet, so its market scale is at least 100 billion or even more than a trillion.

These are not only the opportunities for many entrepreneurs, but also the new mission of it. If you do well enough, no one can guarantee whether you will become the next bat, the next Huizhong, or even the world's top companies like Microsoft and IBM! "

Fang Zhe's last unspeakable heroic words directly shocked the audience, the three big men on the stage and the host Wu Ying, so dumb that they couldn't speak!