Chapter 419

As soon as Fang zhe opened his mouth, the whole conference room became quiet. Everyone's eyes converged on Fang zhe!

Without him, Fang Zhe's status determines that even if he sits there and doesn't say a word, many senior executives present will pay attention to his expression changes and speculate that Fang Zhe's views on the topics of the meeting. Originally, this "technology" should be used to observe president Lei, but Fang Zhe's presence attracted less than half of his attention.

Now as soon as he opened his mouth, the attention of everyone in the audience, including President Lei, was not surprised to focus on Fang Zhe.

"Red rice?"

As soon as Fang zhe opened his mouth, he said a strange brand term. Obviously, Fang Zhe, as the chief consultant of Xiaomi, stood on the side of re establishing a sub brand.

As soon as he opened his mouth, some senior executives in the conference room who opposed the establishment of sub brands and advocated naming them with subdivided models no longer spoke. Since President Fang spoke, there was no point in their argument. It can be seen from Fang Zhe's authority and influence in Xiaomi!

President Lei looked at Fang Zhe and couldn't help but show that at the original Xiaomi celebration banquet, Fang zhe said that he would no longer increase shares to Xiaomi. If Huizhong continued to increase shares, even if Xiaomi's surname was Fang one day, President Lei was no exception.

In the blink of an eye, President Lei said:

"Since President Fang also agreed to establish a sub brand, I don't think it's necessary for us to argue about this issue, but let's talk about what we think about the sub brand name" Hongmi "proposed by president Fang!"

"I think the name mentioned by president Fang is very good. Hongmi, whose English name is redmi, can be used even if it is internationalized in the future!"

"You think far enough. We've just started at home. You want to go abroad. I think it's OK for the sub brand name to have the word" rice ", but the name" red rice "is likely to make consumers ambiguous and think that the color of the mobile phone is red!

Although red is very festive and Chinese, you should know that the best-selling mobile phone colors are mainly gray, white and black. The name red rice is too easy to misunderstand! "

"I agree. Why don't we just call it rice? The name of rice is grounded, which is just in line with the image of our low-end brand mobile phones. With Xiaomi, another rice is just right!"

"The name of rice is not good. It's too tacky. If our Xiaomi brand is positioned as a middle-end mobile phone and rice is positioned as a low-end mobile phone, it's easier for consumers to have confusion and misunderstanding!"

"Why don't you call it micron!"

"Call it huami! It's a big name!"

"Huami can be a high-end brand and a low-end brand. Its name is a little more than Xiaomi!"

......

On the issue of brand name, the executives attending the meeting showed high enthusiasm. Without him, it is really a matter of face to name a mobile phone brand.

Fang zhe watched the executives argue with each other. The name of red rice is an existing brand of Xiaomi in previous generations. He was really curious. Can anyone overturn the name and start a new term for Xiaomi's low-end mobile phone brand?

Unfortunately, until Mr. Lei finally stopped the debate among the executives, no one could come up with a mobile phone brand name that could convince most people. On the contrary, the red rice brand proposed by Fang zhe has been supported by more and more executives!

"OK, let's raise our hands to vote on the three names with a large number of people just now. First, those who agree with the name of rice, please raise their hands! OK, four votes!

Those who agree with the name micron, 7 votes!

Finally, those who agree with the name of red rice, 1, 3, 7... Don't count, just call it red rice! "

The determination of Hongmi brand marks that Xiaomi has officially determined to develop new models of Hongmi brand mobile phones and march into the low-end mobile phone market!

Originally, most executives, even Lei and Fang Zhe, thought that the meeting should be over, but at this time, the words of an executive extended the meeting for nearly two hours!

"Mr. Lei, there is one thing that I think is very necessary for everyone to discuss, that is, the issue of offline sales and offline channels!

I know that one of the core development concepts of Xiaomi since its establishment is to use the Internet mode to make mobile phones and sell mobile phones by online shopping. At the same time, transfer the saved costs of brand construction, channel distribution and agent price difference to mobile phones to improve mobile phone configuration and technology.

But what I want to say is that if we are ready to enter the low-end mobile phone market, offline is a sales channel that can not be ignored! "

The person who said this is Li Shangjun. He is one of the main heads of Xiaomi marketing department and an executive personally dug by President Lei from Nokia Greater China. Now Nokia has begun to decline, and many technical backbones and elites within Nokia have also become the key targets of major companies.

Mr. Lei still attaches great importance to Li Shangjun's words. Even now Nokia has a declining trend, Nokia's global mobile phone sales are still No.1, which is naturally inseparable from the credit of Li Shangjun and other Nokia internal sales elites.

Offline, if Xiaomi is like other mobile phone manufacturers, Xiaomi will naturally attach great importance to offline sales channels, but Xiaomi is not!

As Li Shangjun said, the reason why Xiaomi has emerged as a new force and snatched pieces of meat from mobile phone manufacturers such as China cool alliance and Samsung LG is because Xiaomi is making mobile phones in the Internet mode, and because Xiaomi sells mobile phones online, it has improved the internal configuration of mobile phones by making most of the costs and profits originally given to channels and agents, Give back to consumers.

Therefore, offline, with the wisdom of Mr. Lei, how can he not know the importance of offline? Before the emergence of Xiaomi, more than 95% of mobile phones were sold to consumers through offline channels. Now, even with Xiaomi, more than 90% of users still buy mobile phones in shopping malls, mobile phone stores and other offline channels.

"Offline is really important, but how can we think about it now? Offline, we have reduced the cost of mobile phones to the extreme. If we sell offline, now Xiaomi mobile phones of 1999 yuan have to sell at least 2500 or even 3000, so our core competitive advantage and cost performance will disappear.

In addition, any mobile phone manufacturer of China cool union is no worse than us in terms of channel, marketing and means. We do offline, which means a little abuse! "

"We Xiaomi can make today's achievements in less than two years, relying on the Internet mode, fast, accurate, cruel and light. If we distribute goods offline in a large area, it will certainly increase the current business volume several times, which is contrary to our original intention of Xiaomi. I don't think we should consider offline!"

"Cost performance is Xiaomi's core competitiveness and original intention. If we return to the old way of traditional offline channels, where is Xiaomi's competitiveness and its advantages compared with other mobile phone manufacturers?"

Li Shangjun's suggestion has plunged executives into debate again!

More than ten minutes later, looking at the increasingly fierce and confused executives, general manager Lei, who was in a mess, finally turned his eyes to Fang Zhe, who was drinking tea calmly:

"President Fang, would you like to say something?"