Because it won the championship in the entrepreneurship competition and has been exposed for more than four months since it participated in the competition, Momo software has been very well-known among domestic Internet users!
Therefore, Momo has just landed in major app stores such as app store and 91 assistant, and the number of registered users and various data have made great progress all the way.
One hour online, the total number of registrations exceeded 200000. Eight hours online, the total number of registrations exceeded 1 million. One day online, the total number of registrations exceeded 2 million. One week online, the total number of registrations exceeded 10 million!
With tens of millions of downloads and users a week, Momo has quickly become one of the hottest social software in China. At the same time, it has directly surpassed several old social software and applications such as QQ, wechat and microblog, and directly climbed to the top of the download list of major app stores such as appsotre and 91 assistant!
Momo is at the height of the sun and has the same momentum. It even makes Momo surpass wechat, QQ, microblog and other applications in the domestic Internet industry and become the largest social software in China.
With the increasing number of registrants, more and more people know that Momo is online. In addition, Momo technology has spent a lot of money on huge advertisements at TV, subway and bus stations all over the country, and a large number of Internet users have been pouring into Momo.
Most of the netizens have known Momo a lot by watching the nationwide entrepreneurship competition. Therefore, they are looking forward to being the first Momo users to taste fresh food and experience the fun of socializing with strangers nearby!
Because Huizhong's wechat doesn't have the social function of strangers such as people nearby, Momo, which takes stranger social networking as the core of the product, is the first stranger social software contacted by domestic Internet users. When newly registered Momo users see the news released by strangers only a few kilometers or even hundreds of meters away from themselves, Many users feel particularly fresh and friendly.
Unlike the wechat circle of friends, most of which are released by acquaintances, you also need to consider browsing people and social relations when publishing your own dynamics. It is also different from walking on the main road. Strangers don't know each other. Maybe passing by is farewell. The emergence of strangers provides a fresh and interesting way for strangers to socialize with acquaintances.
When user a sees the news released by stranger B nearby on the street, if he is interested, he can follow B. since then, a has become a fan of B and can directly see the latest news released by B in the attention list. This is a little similar to microblog, but because of the geographical location, there are more social possibilities and interesting stories.
Li Shuai, who joined Huizhong two years ago, is a technical backbone of the project team of defending radish of Huizhong mobile games department. On the first day of Momo's launch, Li Shuai registered Momo for the purpose of interest and tasting fresh food. Now he has registered Momo for more than two weeks. In addition to understanding all kinds of playing methods on Momo, Li Shuai also gives full play to his high EQ flirting technology, With a heterosexual friend on the street has developed from a stranger to an ambiguous situation.
Until this afternoon, Li Shuai, who was revising the bug of the new version of "guard Radish" in the company, suddenly saw a new message in the notice column on the screen of the iPhone that was turned to mute at the station:
"Love strawberries: I'm near your company. Would you like to make an appointment?"
Li Shuai smiled from the bottom of her heart. The girl always flirted with herself. Since the two met and made friends on the street, I don't know how many times she said she would offer to meet her. However, every time she promised or expressed what she could, she would always shrink back or change the topic to avoid it.
But Li Shuai doesn't mind this. Chasing girls is always a patient job. As a veteran of flowers, he knows this very well.
When Li Shuai clicked into Momo from the notification bar, a ray of light flashed in his eyes, because he saw that the top of the two people's chat interface displayed the distance and the last offline time: 0.32km1 minutes ago!
"There's a play!"
Such an idea flashed through Li Shuai's heart. After nearly half a month's understanding, Li Shuai has learned a lot about strawberries. For example, she is a rabbit. She is 24 years old. She is a yoga teacher and has made two boyfriends. Her birthday is December 10 of the Gregorian calendar. In momo, she is usually about 4-5km away from herself. The most recent one is passing by by subway line 13, 0.52km.
Now, she is only 0.32km away from herself, which means she is nearby!
Li Shuai's heart beat fast for two beats. He replied directly in words: "I'm going downstairs. You send me a location and I'll find you!"
Seeing the icon representing the message reading status, Li Shuai instantly changed from yellow unread to green read. The corners of his mouth rose slightly. What he liked most about Momo was that the message sent by Momo had reading status. It seems that there is a great chance for the two to meet this time.
Before strawberry replied, Li Shuai went directly to ask the boss for leave. No matter how important work is, it is not as important as his sister. This is one of the life principles Li Shuai has always pursued!
Two months later, when Li Shuai and strawberry officially confirmed the relationship between boyfriend and girlfriend, the main chat tool between the two people has also changed from Momo to wechat!
Since Momo went online, stories similar to Li Shuai and strawberry have happened all the time. Ambiguous, falling in love, dating, wine tray, pornographic advertising, fraud and other things that happened in Momo in previous lives are repeated in this life.
After the initial freshness fades, and after strangers become acquaintances, those who are still active in strangers are just waves of people who feel lonely or dominated by hormones.
The emergence of Momo has filled the gap in the social field of strangers in China and even the world. At the same time, Momo has also added a new entrance to the social relationship of wechat acquaintances from another social dimension, because a considerable number of friends who are familiar with Momo have finally added wechat friends to each other. Fang zhe predicted this as early as the entrepreneurship competition.
Tang Yan, the founder of Momo, is also quite helpless. The core of Momo is strangers' social networking. If you strengthen the social relations of acquaintances too much, it will inevitably lead to confusion in product positioning. Of course, the most important thing is that you will offend wechat and mobile QQ, which have become big in the field of acquaintances' social networking. He can afford to provoke neither of the two giants. If he insists on his own way, It is bound to be strongly suppressed by Huizhong and Tencent.
Therefore, in terms of product positioning and development direction, Momo maintains a full tacit understanding with the existing wechat and mobile QQ. Wechat and mobile QQ do not see the marginal field of stranger social networking. The two giants compete in the field of acquaintance social networking, and Momo also explores more potential in the field of stranger social networking.
From the member viewing visitor record function extended by information asymmetry, directional stealth, chat record roaming and other functions, to various mobile social games tailored according to the social characteristics of strangers, all provide unlimited possibilities for Momo's profit model.
At the end of September, Momo, which was launched in China for nearly a month, with a total number of registered users exceeding 20 million, finally came late and landed in app stores and app stores in major languages around the world. A social storm of strangers swept the world.