Fang Zhe's pressing step by step makes g Pang and valve's senior managers angry, but he also knows that with valve's dependence on Huizhong, he can't tear his face with Huizhong. If he were Fang Zhe, he would also want to control valve company.
"It seems that Huizhong is determined to eat the valve company!" g Pang is helpless. He is going to use the word dragging formula to renegotiate the countermeasures with valve executives, but Fang zhe at this end no longer has this patience.
In Fang Zhe's opinion, Huizhong holding valve is almost a nail in the board. Unless g Pang is really willing to tear the skin with Huizhong and give up the huge interests of steam China, if G Pang really has this determination, Huizhong will take the opportunity to build its own global game platform.
With a large number of loyal fans and channels trained by steam China for more than two years, and the confidence of wechat users around the world, Fang zhe believes that most game manufacturers will "abandon the dark and turn to the bright" and turn from the steam platform to Huizhong.
Now, although steam China is bigger, the global control and operation of steam are still firmly in the hands of valve, which limits Huizhong's ambition and pace to further expand and strengthen in the field of end game distribution and move towards globalization!
"Mr. Newell, for a dota2 game, China is a big market that can not be ignored. For the global games distributed in steam China, China is also a big market that can not be ignored, but for steam China and us, the world is a big market!"
When Fang zhe said this, the executives of g fat and valve changed their faces. They have heard the deeper meaning of Fang Zhe's words, that is, Huizhong is no longer satisfied with being limited to domestic steam China!
G Pang sighed and said softly, "president Fang, do you think it's ok? When we renew our contract next time, we can reconsider the share proportion of steam China!"
Fang zhe smiled, "are you still unwilling to give up the independence of valve at this time?"
"Huizhong is a world-class company. I also hope Huizhong can better serve global players in the game field they are good at!" Fang zhe gave up g Pang's idea of further discussing conditions, and then added:
"Mr. Newell, there is no doubt about Huizhong's determination to enter the world in the field of end game distribution. Now, in the global market, in addition to steam, including uplay under Ubisoft, origin under Yidian, battle.net under Blizzard and other game platforms are developing rapidly. Huizhong can't miss this opportunity.
If Huizhong cannot strengthen the cooperation with your company in steam overseas market, we can only seek other cooperation schemes in overseas market or establish our own business! "
At the other end of the video conference, G Pang and valve executives were shocked. They didn't expect that president Fang should be so straightforward. Indeed, in the overseas market, valve steam has a leading advantage, but Ubisoft, art power, Blizzard and other old game manufacturers comparable to valve also saw the benefits and launched their own game platforms.
If Huizhong also joins the scuffle, the global end game distribution market will become more complex. On the contrary, if Huizhong can directly support steam global, the energy of Huizhong plus valve is far from comparable to simple game companies such as Ubisoft and art power.
To figure out the key, the conflict between G Pang and valve executives is much smaller. However, valve has been established for more than ten years, which is several rounds larger than Huizhong, a company established less than four years. It is controlled by such a young company and loses its independence. G Pang and others are still a little difficult to accept.
Fang zhe looked at g Pang and others who were silent. He knew that their hearts had loosened and struck while the iron was hot. Fang zhe said again:
"If the referee becomes a player in the end, it will inevitably make the audience and other players doubt the fairness. Although Huizhong has also developed several end game works in recent years, there is still a big gap compared with the world's old game manufacturers like your company. Therefore, in the future, we are more inclined to develop our strengths and avoid our weaknesses, and give full play to our advantages in the huge user group and distribution field.
If Mr. Newell insists on keeping the independent autonomy of valve company, maybe you can consider splitting the steam business to establish a new company, and our two sides will cooperate based on this new company! "
At the beginning, the executives of g fat and valve were still excited after hearing Fang Zhe's proposal, but after thinking about it, their faces turned bitter and split out the steam business? What's left of valve after that? Shell? Pure R & D team?
Although valve also started with self-developed games, after more than ten years of accumulation, g fat and valve executives have deeply realized that pure research-based game companies are difficult to prosper. Because each game has its own life cycle, classic games have been gradually forgotten by players for more than ten years, and a game company, How many classic games can you develop? Behind every classic, there are countless failed products and huge investment.
Therefore, valve later began to establish the game platform steam. Even if its own R & D strength is no longer strong, there are always several good games on the platform that can make money, which can be described as a huge profit!
Now, more than 70% of valve's revenue comes from the steam platform, so that the strength of valve's internal R & D team has gradually weakened. Otherwise, a dota2 game could not have been completed for several years, and in the next few years,
G Pang and other senior officials of valve do not intend to establish any game projects. Now the end game projects are more and more striving for the direction of large-scale production. It is common to spend hundreds of millions of dollars on a game. Even blizzard, the guy who was named the first in the industry by players, can't guarantee the success of the product. How dare valve go through this muddy water again!
Besides, Blizzard has been bought and sold several times before!
Without the steam platform, valve would have nothing. G Pang glanced around the valve executives with a wry smile and saw the same helplessness in their eyes. A moment later, G Pang looked at Fang Zhe and said:
"President Fang, we'll give you an answer in a week!"
Fang zhe smiled and nodded. He knew that it had been done!
On March 12, Arbor Day, the board of directors of valve initially agreed to Huizhong's holding requirements. Until two months later, the two sides announced the investment details together. Huizhong invested US $1.1 billion to acquire 51% of the shares of valve company. As soon as the news came out, the global game industry was in an uproar!
No one expected that Huizhong, originally acting as steam China's agent, finally took control of steam's owner valve. Although it was not completely acquired, it is enough to illustrate the power of Huizhong!
Several major game manufacturers, such as Ubisoft, Blizzard and electronic arts, are even more afraid of Huizhong holding valve. They all feel that the game platform they have just developed in the future will face a strong and terrible opponent!
Huizhong holding valve company spent US $1.1 billion, which is the largest foreign investment of Huizhong since its establishment. Although a considerable part of the US $1.1 billion is equivalent to the resources owned by Huizhong in the world, the global game industry and Internet industry have also seen the strong strength of Huizhong, and the rumors such as shortage of funds spread by Huizhong during the Spring Festival are self defeating!
At the end of March, the annual it summit was coming again. However, in more than a month before that, Fang Zhe and Huizhong, like money scattering boys, scattered money everywhere. The pre installed wechat contract for 500 million Xiaomi mobile phones and the investment holding for valve were just the beginning!