Professor Fang's analysis of this article is clear and correct. He not only won thousands of forwarding, but also boarded the microblog hot search.

The comment area below this article is also very lively, including both identification and support, as well as opposition and abuse.

"Sit and wait for the live broadcast to eat Xiang!"

"I think Professor Fang's analysis is reasonable and praise it!"

"Tut Tut, it's also Fang. Fang zhe has more money than you. You're good at analyzing others!"

"Wechat looked at the traffic and said: where's the fly! PA!"

"Don't lick Fang Zhe's dog. Professor Fang just analyzes products from a rational point of view. If you lick Fang zhe again, you won't give you a dime!"

"After reading this article, how do I feel that wechat is coming to an end? I have to wind up my wechat circle of friends and advertise it!"

Just when netizens quarreled over who lost and who won with wechat, Alibaba struck while the iron was hot and launched two big plans in a row.

On June 7, on the fifth day after the launch of communication, Alibaba announced that communication would launch a traffic subsidy activity with a total amount of up to 1 billion yuan. All new users who registered for communication could get free traffic packages ranging from 5 to 20 yuan.

Once the news was announced, many netizens with demand for traffic packages downloaded and registered one after another.

In fact, as early as a few years ago, wechat also carried out a traffic subsidy activity for a period of time. At that time, after Huizhong's round a financing, Huizhong trench threw us $2 billion, equivalent to more than 10 billion yuan, and launched a vigorous traffic subsidy activity around the world. After that activity, wechat increased hundreds of millions of users around the world, It has established wechat as the ruler of global mobile social software!

Although Alibaba's only $1 billion traffic subsidy activity is far less than Huizhong's big money in those years, it is better that this $1 billion has been smashed at home, unlike Huizhong, a large part of it has been smashed abroad.

In addition, the wechat traffic subsidy activity has long ended. Alibaba's RMB 1 billion traffic subsidy activity is already the largest subsidy activity in China!

1 billion yuan, with a per capita subsidy of 10 yuan. If all this money can be spent, the users must be more than 100 million!

What is the concept of billions of users? At least a detailed list of various products in the domestic Internet industry, only a few dozen can have so many users.

Moreover, there is an unwritten law in the Internet industry. If a product has more than 100 million users, it is difficult for this product to die, because it can accumulate so many users, which shows that it does have its due value!

Therefore, after Alibaba announced its traffic subsidy activities of up to RMB 1 billion, more people are optimistic about Alibaba and its contacts. For example, Professor Fang and others have repeatedly sent several microblogs to support contacts. Even many netizens who were not optimistic about contacts and supported Huizhong and wechat have begun to reverse the wind at this time.

"I thought there was no hope to challenge wechat, but now..."

"Wechat is true. We've been online for four or five days. There's no news from them! At least you have some subsidy activities!"

"Maybe Huizhong threw too much money some time ago. Now there's no money. Father Ma can really pick the time and kill you while you're poor!"

"I don't know whether wechat despises communication, disdains fighting with communication, or is holding back big moves, but don't play too much and get carried away by communication!"

"Feng Shui turns around in turn. When I came to Ali this year, wechat defeated mobile QQ. Now I'm here for revenge!"

If Ali's first big deal made many Internet users who need traffic download and register one after another, then the second big deal directly caused many Internet users across the country to register madly.

On June 8, the day after Alibaba announced its 1 billion yuan traffic subsidy plan, Alibaba announced another heavy news that Alibaba Group will invest another 1 billion yuan to carry out a nationwide red envelope activity.

The full name of this activity is to invite friends to get red envelopes. Any user can get a certain amount of red envelopes every time he invites a friend to register. The more friends he invites, the more red envelopes he gets. There is no ceiling!

Once this activity was launched, it triggered the madness of Internet users all over the country.

Since the game of red envelope was carried forward by wechat more than two years ago, Internet companies have "learned" all kinds of red envelope games. Whenever a messy activity is launched, it should be linked with the word red envelope.

No wonder all Internet companies love to make red envelopes in activities. It's really this kind of thing, which is so loved and welcomed by netizens all over the country!

From dozens of red envelopes to hundreds of red envelopes to tens of cents, men, women, young and old all over the country love this game. Even, there are all kinds of derivative cultures of red envelopes and lucky draw on the Internet.

To put it bluntly, red envelopes are money, and few people in China and even the world don't like money. You don't like to rob red envelopes, just because there is less money in red envelopes!

Therefore, even if it is as powerful as Alibaba, this time it also promotes contacts through red envelope activities to attract Internet users to download and register contacts.

The effect is also remarkable. After only one day, the number of new users reached 5.42 million, and the total number of registered users exceeded 40 million at more than 4 p.m. on June 9!

From the launch on June 2 to June 9, the total number of registered users has exceeded 40 million in just one week. This terrible achievement can only be compared with wechat's activities during the Spring Festival!

The communication is not only fierce, but also fierce. Even many grass-roots employees and middle-level cadres of wechat and Huizhong began to worry about the prospects of their company. Many of them reported to the leaders one after another, and the leaders reflected to the leaders. I hope higher-level leaders can pay attention to the communication and make actions and Countermeasures quickly!

At more than 3 p.m. on June 9, in the top-level meeting room of Huizhong headquarters in Yanjing, Fang Zhe and a group of Huizhong executives chatted casually while drinking tea, waiting for an upcoming news.

"I say we're really calm. I see a bunch of experts on the Internet are analyzing and worried for us. We'd better sit here and drink tea!" Fang zhe said in a small chat.

"It's true. There's a family with your last name on the microblog who wrote several blog posts to compare and analyze the communication with us on wechat. Good guy, under each blog post, they have commented 10000! I knew I had written two articles and published them. Maybe the fans would surpass president Fang!"

Zhou Bin, the general person in charge of wechat, answered. If you know about wechat, I'm afraid the world can't find a second person who knows better than him.

"Come on, don't brag. President Fang has more than 13 million fans on his microblog, and you have less than 2 million. Even if you give you 10 million fans for nothing, you still don't have as many fans as president Fang. In terms of fans, president Fang is the first online star of our Huizhong! It's better than many second and third tier stars."

"The first line can't compare!"

"I said when we have to wait. We can't wait another day. Now there are many employees and cadres below who tell me to find the party to reflect. We should pay attention to communication. Don't take it lightly. We should also hold an activity quickly. I'm getting a cocoon in my ears these two days!"

The complaint of the executive led to laughter in the conference room. Just then, the door of the conference room was suddenly knocked. Before Fang zhe promised, Li Wen, the Secretary, broke in and said:

"President Fang, Ali has announced the news, and the number of contacts has exceeded 40 million!"

The originally noisy conference room was suddenly quiet, but this silence was the kind of silence before the war. When you look carefully, many executives can't hide their eager expressions, and many of them are mixed with a trace of excitement!

Fang Zhe, who was sitting in the chair, put down his tea cup with dissatisfaction, raised his head to scan the audience and said in a joking tone:

"The sheep can be slaughtered!"