Chapter 497

Obviously, Li Wei's report belongs to the kind of report that reports good news but not bad news. It is very appropriate to put this report in the government work or public relations external publicity draft, but it belongs to pretending to be confused and deceiving the superiors and subordinates in the company's internal work report!

However, at this time, senior executives, including Mr. Ma, have no intention to investigate Li Wei's responsibility. What they are more concerned about is the problems of communication mentioned by Zou mengrui.

"Why is the data so poor? The people who send messages don't even reach one thirtieth of the total users. Are there fake accounts inside?" an executive asked.

Zou mengrui looked at Li Wei, who was stunned there, and explained: "this is not true. According to our research and analysis, the main problem still appears in the product.

The development and growth of a software has a process, especially the acquaintance social software. The establishment of the whole social relationship chain of users is a complex and long process.

Even if we can attract some users from wechat, QQ and other social software through activities and subsidies, it is impossible for him to give up these social software if most of his social relationships and most of his friends still stay on these software.

And this involves a more serious problem. If I register and my friends don't register, I can't send messages to my friends. Even if I invite my friends to register at this time, my friends may not register and he can't send messages to his friends.

Whether it's QQ or wechat, the average number of friends of each user is no less than dozens. If you want them to register, it's no less than migrating the entire network of hundreds of millions of users of these two software. In my opinion, it's almost impossible! "

"It's almost an impossible thing!" was said by the deputy head of the project team, and its shock can be imagined.

The executives were silent. After a while, an executive asked:

"According to you, as long as there are ready-made social software, new social software can't develop. But how did wechat do it? Before it, was QQ's network not large and stable enough? After it, how did Momo do it? When Momo was born, there were QQ and wechat social software!"

Zou mengrui looked at the elderly executive. Although Ali's core business is e-commerce, the executive doesn't even know the basic common sense of the social software industry, which is really ridiculous. However, he patiently explained:

"Momo, QQ and wechat are completely different social directions. The core of Momo's products is stranger social networking, while QQ and wechat are acquaintance social networking. Momo can develop and take differentiated competition and subdivided social services."

"What about wechat? Since wechat and QQ are social acquaintances, why can wechat rob QQ users? We can't rob wechat users?" the executive continued.

"This involves the problem of product positioning and timing. The development of wechat has seized the opportunity of the popularity of mobile Internet. Wechat is a social software purely designed for mobile smartphones, while QQ, many of its product functions are designed for computers.

Before the birth of wechat, no one would think that a social software should be online in real time and abandon the online, offline and offline login mode of QQ. No one would think that mobile phone address book and QQ friend list are two completely different social networks. In the early stage of QQ development, almost all young people and fashionable adults were using it. Post-80s and 90s users account for more than 90% of QQ users.

As for wechat, its product positioning is for all smartphone users. What wechat pursues is to connect every smartphone user in the simplest way. Wechat can meet their basic social needs, whether young people, adults or even the elderly.

In addition, wechat later launched voice chat, video chat, mobile payment and other heavyweight functions ahead of QQ and other social software. Users have formed social dependence on wechat and regard wechat as one of their social ways.

It's not easy to break this social dependence! "

Although Zou mengrui explained in detail, he did not stop the executive's Criticism:

"Why didn't you tell us it's difficult now? Why didn't you tell us when the project was originally established? Why didn't you tell us when the internal test was conducted before? Now tens of billions have been smashed in. You told me it's difficult and told me it's almost impossible to complete it?"

Many executives nodded in agreement with this senior executive's question. Yes, why did you go long ago? Now tens of billions of dollars have been smashed in, and you told us no?

Zou mengrui suffered a lot in his heart. He turned his head to look at Li Wei and looked at President Ma quietly. He thought that it didn't count if I said it. The boss wants to do it. Can I not do it?

Zou mengrui can only explain helplessly: "When establishing the project, we comprehensively considered several mainstream social software in the market, such as wechat, QQ and microblog, from the perspective of product positioning, and added the main features and advantages of each software to the project. Originally, we expected that such products would form a certain attraction to users, but we still underestimated the social inertia of users.

In the case that the communication is not different from other software and has important functions, I'm afraid it's difficult for us to keep users in the communication. If the communication was launched two years earlier, there may be a certain competitive advantage, but now, even if we spend a lot of money and resources, it's difficult to achieve the ideal effect. "

Executives are very unhappy with Zou mengrui's tone. What is called going online two years earlier? Why don't you say going online 20 years earlier? At that time, Tencent didn't even have it. You want to be a social software, and the market all over the world is yours!

Some executives are disgusted with Zou mengrui's tone and mentality. As old Ali, each of them has the courage and spirit to admit defeat. Even if the difficulties are more and more arduous, at least they can't lose their ambition. Obviously, this "new person" recruited two years ago because of the preparation of the project team doesn't have this spirit.

The executives looked at Li Wei and Zou mengrui and thought it would be strange to meet these two people. It's because of people. It's because of people. Is it true that Ali doesn't have the life to socialize? Even if he planned for two years and attacked with confidence, he has been branded with death for more than half a month.

Mr. Ma, who has been silent, doesn't know what to say at the moment. Making social software has always been his dream for many years, and even this dream has gradually turned into a kind of persistence and demons.

In the past ten years, Ali has tried several times socially. For each failure, Mr. Ma thinks that his preparation is not enough. However, this time, after two years of preparation, he is full of confidence. Now he is defeated by a subordinate who didn't even know his name before.

Ma and Alibaba are in a dilemma. According to the current "real" data, I'm afraid the follow-up investment will be a bottomless pit. I don't want to say that the communication has just been online for half a month and has been laughed at by the whole industry. The investment of tens of millions in the past alone makes Ma feel a pain and difficult to give up!

For a week in a row, Ma and Ali executives are discussing how to change the current situation of contacts. Both Ma and Ali executives are unwilling to give up contacts easily. They want to find ways to save contacts. Products can't change products and people can't change people. I don't believe that contacts don't have any hope of living?

In order not to cause turbulence in the project team and unwarranted speculation from the outside world, Li Wei and Zou mengrui were not immediately dismissed and transferred, but President Ma still sent his senior general Jing Xiandong to personally serve as the invisible person in charge of the project team.

However, less than three days after Jing Xiandong took office, a heavy news suddenly spread in the domestic Internet industry. It is said that wechat intends to add a new secondary entrance "discovery shopping" in the domestic version. At that time, users will directly jump to Jingdong Mall by clicking the shopping column!

Mr. Ma, who heard the news, lost sleep completely!