The day after Fang Zhe and his party arrived in Bangalore, Lei Zong, Lin Xiaobin and other Xiaomi executives first accompanied Fang Zhe to inspect and visit Huizhong India branch.
Huizhong India branch was established at the end of last year. Its predecessor was Huizhong India office. With the number of wechat Indian users exceeding 20 million, Huizhong India office was also upgraded to India branch.
The reason why Fang zhe judges that the Indian smartphone market will usher in an outbreak in the past two years is based on the data of mobile phone sales in India in recent years and the memory of previous lives, on the other hand, it is also based on the rapid growth of wechat Indian users.
Today, wechat accounts for more than 80% of the market in Indian smartphones. The growth rate of wechat users in India almost fluctuates with the growth rate of Indian smartphones!
Although there are only more than 20 million wechat users in India, accounting for less than 40% of the total wechat users in the world, Huizhong India branch is the only branch of Huizhong with more than 100 employees in addition to China, Europe, America and other developed countries. It can be seen that Fang Zhe and Huizhong China headquarters attach great importance to the Indian market!
Considering that India has many nationalities and complex language system, Huizhong operates English, Hindi, Urdu and other language versions used by many North Indians and Pakistanis in India.
At the same time, there are many language versions of wechat with more than 10 million users. One of the vision of wechat is to communicate with everyone in the world!
The arrival of Fang Zhe and others was welcomed by every employee of Huizhong India branch. Especially when they saw Fang zhe himself, many employees showed excited and eager smiles. Many of them met Fang zhe for the first time in reality. If the leaders had strict regulations, they would like to come up and hug Fang Zhe, Take a photo with Fang Zhe.
Fang Zhe's name, along with the legendary development history of wechat and Huizhong, has spread to many corners of the world. In India, especially in Bangalore, a place with developed it industry, many IT practitioners have fought hard to squeeze into Huizhong's Indian branch.
There are thousands of candidates for each post here. It can be said that employees who can enter Huizhong India branch are elites in Bangalore and even the whole Indian IT industry. Every employee working here is also proud of this!
Lei Zong, Lin Xiaobin and other Xiaomi executives were shocked and infected by the enthusiasm of the employees of Huizhong India branch. He whispered to Lin Xiaobin beside him: "our India branch should have this enthusiasm in the future. I believe we can enter the top three in the Indian market in a few years!"
More than 90% of the employees of the Indian branch are Indians, and only a few foreign and Chinese executives. Fang zhe made a short speech and interaction in front of all the employees in English, expressing himself and Huizhong head office, their affirmation of their past achievements, their optimism for the future Indian market, and their expectations and rewards for their future work!
Fang Zhe's speech aroused warm applause and excitement from the employees present. According to Fang Zhe's speech, he is very optimistic about the growth potential of the Indian market in the future, not only in the mobile social field where wechat is located, but also in all industries related to the mobile Internet, such as games, e-commerce and o2o.
In the future, Huizhong India branch will continue to expand its enrollment and invest in or carry out relevant businesses in each field he mentioned. In this process, every employee present can seize the opportunity and promote rapidly, from ordinary employees to Huizhong global president and even CEO.
If an employee wants to go out and start his own business, the company also respects his ideas and wishes. Even if he can be favored by the company and zhongwin capital, he will have the opportunity to get the help of investment and various entrepreneurial resources!
In the excitement of the employees one by one, Fang zhe took a picture with all the employees and called the two main principals of the Indian branch, President Lei and others into the conference room.
After entering the conference room, Fang zhe looked at Yang Yi, general manager of the Indian branch. Yang Yi is a Chinese who has worked and lived in India for more than ten years and has enough knowledge of India. Therefore, Fang zhe entrusted him with the important task of taking charge of Huizhong India branch. Another person in charge next to him, galawa, is his deputy and an Indian.
"Yang Yi, please tell me and Mr. Lei about the situation in India first." Fang zhe looked at Yang Yi and asked.
Yang Yi glanced at Fang Zhe, then glanced at Lei Zong and several Xiaomi executives next to him. Seeing that Fang zhe didn't mind, he directly said, "OK, president Fang, President Lei.
India has developed very rapidly in recent years, with a GDP growth rate of more than 5% for several consecutive years. With the decline of China's labor force and the rise of labor costs in recent years, many multinational companies and Chinese enterprises have moved their enterprises and factories from China to Southeast Asia and India.
In recent years, the Indian government has also made great efforts to improve the investment and business environment. The manufacturing industry and service industry are developing rapidly, and the per capita income is increasing.
However, at present, India undertakes low-end manufacturing industries transferred from China and other countries. Although it digests a large amount of surplus labor force and increases a lot of employment, the overall income level is low, the consumption capacity is underdeveloped, and the per capita monthly income is less than 1000 yuan. Ordinary people are very sensitive to prices, and most people use old-fashioned functional hands of tens to hundreds of yuan Machine.
However, India has a huge population base, and the income of many occupations such as civil servants, college students, doctors and it is also considerable. Their average consumption level has reached the consumption level of third and fourth tier cities in China, which is regarded as the middle class in India.
They are also the main consumers of smart phones in the Indian market. I heard that in Bangalore University, more than one-third of college students have used smart phones. I believe that in a few years, college students in mainstream universities in India should all use smart phones!
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Fang Zhe and Lei looked at each other. Whether in China or India, college students represent the spending power of the quasi middle class. Although college students have little income, the family conditions that can afford to go to college are OK. At least they can afford to buy a mobile phone of several hundred yuan for their children who have gone to college.
Moreover, college students, whether in China or India, have a higher education level. After graduation, except for those who are particularly poor, they can basically enter the middle class within three to five years.
Of course, the so-called middle class is just that relative to the average consumption level of the whole country, the income and consumption levels of different countries and even different places are different, and the standards of the middle class are also different. For example, the standard of the middle class in Yanjing, a first tier city in the capital of China, has risen to an annual income of more than 500000, The annual income of small cities and counties in the fifth and sixth tier cities is more than 100000, which has been very moist!
In India, these middle classes are all Xiaomi. No, if the standard drops again, they are potential users of low-end Hongmi mobile phones!