Huizhong's entry makes the reshuffle of the domestic video website industry more complex. Whether iqiyi or Tencent video, they are all ready to see what kind of cards Youku Tudou will play after being controlled by Huizhong!
Similarly, many users and members of Youku and Tudou, as well as many ordinary Internet users, say that Huizhong is rich and powerful. Now Youku Tudou holds Huizhong's thigh, should it also launch many preferential benefits, such as iqiyi, opening an annual membership fee of one cent or something!
Netizens waited left and right, but neither Youku nor Tudou seemed to have changed much from the original. Finally, what came was an announcement listed by the two websites at the same time:
"Due to the increase of operating costs, from 0:00 on November 1, 2012, the membership fee of this website will be adjusted from October to January 15. Members opened before this will not be affected. After the expiration of the membership, they will be charged according to the standard of January 15!"
WOW!
Now, no matter the members, users and many ordinary Internet users of Youku Tudou, they have fried the pot!
"Fuck NIMA's Youku potatoes, merged, do not engage in preferential activities, but also raise prices and charges!"
"Hehe, Huizhong 9.6 billion shares in Youku Tudou, and then the membership fee of Youku Tudou increased. This is to earn back from us!"
"Sure enough, capitalists have one virtue, and Fang Zhe is really disgusting!"
"Who will tell me later that Huizhong is rich and powerful, and I don't know Tamar!"
"My membership expires next month. Bye, I won't renew it!"
"They didn't force you to open a member. You can't open it. Anyway, I've just renewed my member for a year. I'm so rich!"
Netizens scolded Youku Tudou's announcement. After all, it was real. There were few people who took money from their pockets, supported and applauded!
Compared with the curse of Internet users, iqiyi and Tencent video, as competitors, are quite cautious about this. If Youku Tudou dares to do so, it must be holding back some big moves, otherwise the users will be driven away.
Sure enough, on November 1, when many Youku Tudou users logged in to the two websites, they suddenly found that the two websites had been revised and upgraded. In addition to the significant changes in the layout of the whole website page, there were many new channels in the navigation bar, and the most prominent one was VIP members!
When users click on VIP members, the page and layout of the whole website are very different from those of ordinary users!
Use three words to describe the VIP member's page, that is "tall"!
Watching the full screen VIP movies, VIP TV dramas, VIP animation, VIP variety shows, member exclusive 720p, Blu ray video, many members of Youku and Tudou feel like they are a privileged class.
And those ordinary users who have not opened a member will have some murmurs and regrets. They knew that they had opened a member before, that is, 10 yuan a month. For a pack of cigarette money, if they want to open it now, they have to spend 5 yuan more. That's a tangle.
Of course, most ordinary users still stick to the mentality of not spending money. Since there are free TV dramas and movies to watch, why spend money? Just free is enough for themselves!
Until, when they click on the popular TV dramas on the free channel, they suddenly find that only members can watch the latest episodes of many dramas.
Shit, ordinary users hate Youku Tudou's routine to the point of scolding their mothers. For the drama chasing party, it's torture not to see the latest episodes, but they have searched several video websites. This drama is only available on Youku and Tudou!
Slowly, many users finally understand where Huizhong spent so much money. It turned out that it was spent on the exclusive copyright of many plays and the copyright of many high-quality films.
What's more, in the VIP member channel, Netizens found that there were many popular foreign dramas, such as game of rights, bankrupt sisters, walking dead, big bang of life, Korean dramas, moon embracing the sun, miss you, etc.
The variety channel, the popular variety programs "where's dad going" and "running man" in South Korea are also updated simultaneously. In addition, it is also reported that Youku Tudou has joined mango satellite TV, Jiangsu and Zhejiang satellite TV and other star TV stations to buy the introduction copyright of these variety programs and produce and broadcast the same type of variety programs in China!
Sleeping slot, so many good plays, I want to open a member!
Many netizens suddenly feel that the members of Youku Tudou are very different from before. It's really worth it. In contrast, even if the members of iqiyi and Tencent video only need a penny, they are not interested in watching those garbage dramas at all!
There are also some opportunistic users who want to find pirated resources on the Internet, but they find that many previously commonly used pirated websites will either be blocked or have no video resources on Youku Tudou.
Youku Tudou's public relations department has long said, "there is no tolerance for pirated resources. Any company or individual spreading pirated resources should be prepared to bear the disaster of imprisonment!"
Baidu, which originally supported iqiyi behind its back, also wanted to turn a blind eye to the pirated resources spread on its own Baidu cloud. However, when the notice letter signed by Fang zhe was placed on President Li's desk, google cleaned up all the pirated resources involving Youku potato copyright with its "outstanding" technical means in the fastest time, It can be said that one seal after another!
This letter of warning was jointly drafted by Huizhong's legal department and Youku Tudou's legal department. It simply says that Huizhong's party collects and lists the infringement evidence of Baidu search, google cloud, Baidu know and a series of Baidu related products. If Baidu can't stop and prevent the infringement, Huizhong and Baidu can only see in court!
Baidu is not afraid of lawsuits. Even large companies are afraid of lawsuits, but in the notice letter, the copyright lawsuits involved are related to dozens of well-known companies at home and abroad. The amount of compensation is as high as hundreds of millions of dollars. If you are not afraid of this, Fang zhe doesn't mind asking Google to come back and let everyone change to a copyright protection search engine!
The news of Youku Tudou has been spreading on the Internet for more than half a month before it slowly cools down. From the beginning, the two companies merged, Huizhong became a shareholder, to the price increase of Youku Tudou members, the revision of Youku Tudou, the introduction of a large number of high-quality film and television resources, as well as various lawsuits and pirated websites seen by the legal profession and copyright operators, In front of the strong legal team and execution efficiency of Huizhong and Youku Tudou, the station closed down every minute.
In mid November, Youku Tudou, together with iqiyi, Tencent video, Sohu Video and other video websites, jointly launched a joint statement on "severely cracking down on the dissemination of pirated films and other resources and safeguarding the rights and interests of original and genuine copies". The whole video website industry lit a sword to the pirated resources of the whole network for the first time, which cheered the netizens all over the country. Youku Tudou, It also began to show the momentum and pattern of the first brother in the industry!
A netizen sighed: "from now on, pirated resources will never return!"
"How is it possible to watch a small movie? I have it on Baidu online disk. Send it to you!"