Chapter 564

President Liu showed a ashamed look on his face. Anyone who is said that the only chance to live in the company he founded is to "learn" from other companies. I'm afraid he will feel uncomfortable.

Although Jingdong has indeed been doing this all the time, President Liu has another feeling when this comes out of Fang Zhe's mouth.

Fang zhe doesn't mind this. In front of the survival of the enterprise, what "learn or not" becomes unimportant. If JD wants to survive under the great and comprehensive pressure of Alibaba, it must integrate the strengths of hundreds of companies to expand and establish its own competitive advantage.

"Mr. Liu, although it's inconvenient for me to tell Jingdong exactly how to do it, I still have some immature suggestions in the direction. I don't know if you'd like to listen!"

Although Fang Zhe is modest in his words, President Liu's head is like a rattle. He wants Fang Zhe to write a report to guide Jingdong's development work!

"As I said just now, JD will face two major problems in the future, one is the depletion of user dividends, and the other is the increase of operation and maintenance costs, especially human resources costs. Therefore, for the former, JD must improve user retention, tap user payment potential and let users spend more money on JD.

To do this well, there is no shortcut, only multi pronged approach.

The first is to improve JD's service quality and strengthen the existing membership system. Like Amazon, you can also launch subscription members such as plus and give members some discounts, free distribution and 24-hour customer service.

With the consumption upgrading of the national environment, users' requirements for services even exceed their requirements for goods. Alibaba's Taobao and tmall products have a wide variety of goods, and businesses fight their own battles. In this regard, JD is easier to win! "

Fang Zhe's casual suggestions brightened president Liu's eyes. In the past two years, Jingdong has patronized Alibaba and constantly expanded the types of goods. It only gives profits to new users, but has not greatly improved the service quality of old users and old members. If Fang zhe hadn't reminded now, Liu and Jingdong might not know when they would realize the seriousness of this problem.

Looking at President Liu's thoughtful expression, Fang zhe continued: "Second, now the whole society is promoting the credit system, and policies are also guiding the expansion of domestic demand and consumption. Buying first and paying later has become the consumption habit of post-80s and 90s and even more young people. If JD can open more consumption data to Alipay, Alipay may consider launching a targeted increase for JD!"

Fang Zhe's second suggestion made president Liu silent. In fact, since Huizhong invested in Jingdong, Jingdong has almost been exposed to Huizhong like a red Luo girl.

Huizhong's launch of wechat payment, establishment of credit system, flower consumption and ring-by-ring Internet financial means have firmly integrated JD and other e-commerce platforms into the wechat payment ecology.

Now, more than 60% of users choose wechat payment or Alipay payment when shopping in JD. Only the remaining 40% use bank cards, credit cards and other methods to pay.

Now, Fang Zhe's words mean that he hopes Jingdong will hand over the remaining 40% of the consumption data to Alipay to improve the credit system of Alipay, so as to better improve the consumption quota for Jingdong users.

President Liu was silent. Although he believed that Fang zhe put forward this opinion for the good of JD, he still didn't want to expose the last bit of privacy of JD to Huizhong. The global Internet industry has been talking about big data in the past two years. In this era, the value of data is immeasurable.

Fang Zhe is not angry with President Liu's attitude. At their level, they can't get up early without profit. Even if Huizhong is a shareholder of Jingdong, it has no right to waste Jingdong's interests.

Looking at the silent president Liu, Fang zhe smiled and said, "I'm just making a suggestion. With the continuous improvement of our wechat payment credit system, the average amount of users is also increasing, which is good for each of your e-commerce platforms.

The data is valuable only when it is used. Otherwise, it will be stacked in the database. It is useless except occupying the disk. When you have discussed with the senior management of JD, you can go to Li Yifei to talk about cooperation! "

Fang Zhe's tone is full of promises. He believes that even if President Liu is reluctant now, he will be willing to spend a few days, a year or two, because now many consumption data of JD have been deeply integrated into the wechat payment ecology. Even if JD really plans to do finance by itself, it can only make a small fuss, because JD doesn't have so much money to make a big plate, but Huizhong have

In addition to the above two points, Fang zhe also put forward the proposal of "making Festivals" to President Liu. The so-called making festivals is that JD learns from Taobao and tmall to make double 11, and also makes some own festivals to stimulate users' consumption through festivals and activities.

Fang zhe didn't elaborate on this point, because now, he has held several Jingdong 618 store celebrations, and Liu Zong Jingdong, the double 11 carnival, has been familiar with this.

Even, some product managers of Jingdong also made suggestions to President Liu about home appliance Festival, Drinking Festival, Queen's day and other chaotic festivals. Their purpose is to stimulate users' consumption through various festival gimmicks.

When it comes to the festival, Fang zhe didn't say a few words. President Liu told Fang zhe a lot in turn. It can be seen that he has long been familiar with this means.

Fang zhe looked at him with a bitter smile. Although Huizhong has invested in many e-commerce platforms, Fang Zhe is really disgusted with the behavior of holding a festival on these platforms every once in a while. They don't know what numbness is?

There's no way. If you don't make festivals, others make festivals, and all platforms are making festivals, you can only go on in such a vicious circle. Who blames Taobao for its rotten head and double eleven!

"Improve intelligent storage, explore unmanned sorting and UAV distribution!" this is Fang Zhe's suggestion on JD's expanding labor cost.

According to the development of Jingdong's continuous expansion of self operated commodity types and Jingdong Logistics, in a few years, Jingdong's asset model will be as heavy as traditional enterprises, up to the labor costs of hundreds of thousands of employees and couriers, and social security and pension expenses, which are enough to devour Jingdong's profits.

Why does President Ma always say that Ali won't do logistics by himself? One of the big reasons is that the logistics industry focuses on asset operation, with high labor cost and low gross profit. For President Ma, Fang Zhe and many big men in the Internet industry who advocate asset light and high profit, they don't like it!

However, since JD has taken the old Amazon road of self-supporting + self built warehousing and logistics, it must constantly change itself and reduce its weight.

Fortunately, this era is in the era of intelligent transformation. Various intelligent devices, electronic systems, UAVs and other devices have given JD the opportunity to lose weight and live.

After sending off Jingdong president Liu, Fang zhe picked up a document on his desk and looked at it carefully again.

At that time, he was late for the time agreed with President Liu because he was in a meeting to discuss this document and wechat payment, or a major function to be launched by Alipay, yu'e Bao!