The release of huami mobile phone is like a bomb into the domestic and even global mobile phone industry. From Meizu, Huawei and other domestic mobile phone manufacturers to Samsung, apple and other overseas mobile phone manufacturers, they all pay varying degrees of attention to huami mobile phone.
However, in the view of these manufacturers, huami mobile phone has many gimmicks and selling points, which is not important. There are many online topics and high public opinion heat. What two-year replacement and selling services are not important. The only important question is whether huami mobile phone can be sold or not. How much can it be sold?
Unlike other mobile phones in the past, they were officially put on sale every ten days and a half months after the press conference. Huami mobile phones with sufficient preparations were sold throughout the network from 16 p.m. on the same day after the press conference.
At 16 p.m. on September 4, a full week after the whole network of huami mobile phones was put on sale, the official microblog of huami mobile phones announced the waiting sales results of major mobile phone manufacturers to the outside world: 300000!
In a week, huami sold 300000 mobile phones! All mobile phone manufacturers who pay attention to the sales performance of huami mobile phones are surprised!
The sales volume of 300000 mobile phones a week is not much. At present, even if the domestic second-class mobile phone brand can sell at least 4.5 million mobile phones a week, but when all these 300000 mobile phones are high-end mobile phones such as huami mobile phones, the situation becomes very different.
The reason why high-end mobile phones are called high-end mobile phones is that they are expensive, and only a few people are willing to spend money on them.
Nowadays, only apple and Samsung are famous high-end mobile phones in the global market and occupy most of the market. Although domestic mobile phone manufacturers have coveted the high-end mobile phone market for a long time, after repeated attempts and failures, everyone honestly fought in the middle and low-end mobile phone market.
But now, with the sudden emergence of huami mobile phones, it has achieved an amazing sales of 300000 in a short week. How can it not shock the major mobile phone manufacturers.
"The data is fake. 300000 a week. I think 30000 is almost the same!"
"At the lowest price of 4800, 300000 units sold at least 1.4 billion. To sell according to this momentum, its annual sales should not exceed 70 billion or 80 billion?"
"You're exaggerating. After all, it has just begun to sell. It has accumulated a lot of potential users, and it will certainly not reach this sales volume in the future!"
"Even if it can't be reached in the future, this data is too good. According to our estimation, the cost of each mobile phone will not exceed 3000 yuan. The net profit from selling one mobile phone is 1800, 300000 is 540 million, not to mention that other versions of mobile phones earn more."
"Tut tut Tut, I heard that for their Hongmi series of mobile phones, the profit of one mobile phone is less than 100 yuan. These 300000 huami mobile phones are worth five or six million Hongmi mobile phones!"
"Why did you say their mobile phone name was huami? Didn't you rob our name? I don't know. I thought it was Huawei's mobile phone brand!"
"The price of the Mate Series we released at the beginning of the year is only 2688. Now it seems that our step is still a little too small!"
In Huawei's wireless terminal division, Yu Zong, who is responsible for Huawei's mobile phone business, and many executives talked about it. Most Huawei executives can't believe that huami mobile phones can sell so much.
Dong Dong! President Yu tapped the conference table with his finger, motioned the executives present to be quiet, and then said:
"President Ren asked us to learn from Xiaomi to use Internet thinking to make mobile phones. Now learning from Xiaomi's glorious brand is still in preparation, and Xiaomi has begun to make huami again. Let's talk about whether our next step is to wait and see its change or make some other layout in advance."
"The layout must be laid out. Our advantage in making mobile phones is Huawei's years of technology accumulation and self-research advantages. The only difference is its product ability and marketing ability. Since huami mobile phone can compete with Samsung and apple at the high-end mobile phone price of 5000, Huawei naturally has this strength."
"I think the service thinking put forward by huami mobile phone has great potential. In the past, we have ignored the use experience of consumers after buying mobile phones. If huami mobile phones can succeed, we must learn this service thinking. Perhaps this is the key for our domestic mobile phones to compete with foreign brands such as apple Samsung for the high-end mobile phone market!"
"The P series and mate series we released in the past two years were originally intended to slowly raise the price from the price of two or three thousand. Now it seems that this strategy is still a little conservative!"
The executives of Huawei's mobile phone business talked about it one after another. No matter whether the sales volume of huami's mobile phones is true or false, at least the major domestic mobile phone manufacturers have once again sprouted the idea and determination to enter the high-end mobile phone market. With huami's teacher in front, at least they will not know what to take as the core competitiveness of their high-end mobile phones as in the past.
At home, the major mobile phone manufacturers are shocked, suspicious, envious and jealous about the sales of huami mobile phones. Overseas, apple and Samsung, the world's top mobile phone giants, pay more attention to this matter.
In the past, both China and the world's high-end mobile phone market have always been just the two companies competing with each other, but now, domestic huami mobile phones have sprung up and began to erode their share in China and even the world's high-end mobile phone market!
Lee Jae Yong, President of Samsung Electronics, the headquarters of Samsung Electronics in South Korea, asked the man standing in front of him:
"Is the news true? The Chinese mobile phone brand called huami really sold 300000 units in a week?"
"Yes, President, I have sent someone to verify it. This news was officially released by huami mobile phone on China's social media" microblog "similar to twitter. Now the news is being reported by Chinese media and some international media. A arrogant Chinese media claims that the emergence of huami mobile phone will completely drive Samsung out of the Chinese market!"
"Hum!" Li Zailong sneered, "these Chinese media are really arrogant. Why don't they say they drive apple out of China!"
The men standing in front of him smiled awkwardly and then said: "those media analysts said that the experience of Apple's IOS system is very different from that of the Android system used by huami mobile phone. In contrast, Samsung, which also uses the Android system, is more likely to be robbed of the market share by huami mobile phone!"
"Do you believe their analysis?" Li Zairong asked coldly, looking at the smile on the faces of his men in front of him.
"No!" the man quickly shook his head and denied it. He was sweating hard on his forehead. In South Korea, Samsung is heaven, and Samsung's Crown Prince Li Zairong can make him rise step by step in South Korea, or he can't get along any more.
"Inform all directors to have a meeting at 3 p.m. this afternoon. Those who are not in the company should also attend the video conference on time."