Chapter 644

The popularity of jumping makes many wait-and-see wechat applet entrepreneurs crazy. The issue of whether wechat applets will change the life of the app store, which was hotly debated by developers around the world, is now far louder than the voice of the opposition.

In addition, executives of major Internet companies around the world, especially the CEOs of many Internet companies with more than 100 million users, also began to convene executives to discuss whether they should follow suit and make small programs.

Small program, to put it bluntly, is a technology of embedding a program in an application. This model is equivalent to taking the application as a platform or application store. As long as the user scale of the application is large enough, all kinds of small programs developed on its basis will have enough prospects.

Sandar Pichai, head of Chrome browser and current president of Android at Google headquarters in California, USA, convened a meeting of his executives.

In recent years, Huizhong, a world-class Internet giant rising from China, has no direct competition with Google in its core business, but Google executives and employees pay more and more attention to Huizhong.

As one of the core executives of Google, sandar Pichai has maintained great attention and research interest in the upcoming wechat applet since the Huizhong developer conference last year.

Even, he specially assigned a team to study and analyze the potential and future of wechat applets, as well as the possibility and necessity of Google making applets.

Since its birth, Google's core business has been search engine. Until Android, another core business, both have great platform attributes and do not involve specific business logic. Therefore, Google has always been very interested and concerned about platform businesses.

Now, the wechat applet has made sandar Pichai and many Google executives see this potential and possibility.

Now, the popularity of wechat applet after the public beta has strengthened sandar Pichai's determination and confidence to promote Google's applet.

"These days, I think you should have known and witnessed the performance of the wechat applet launched by Huizhong's wechat. There is no doubt about the development potential of the applet, so I decided to make every effort to promote the development of the applet by Google.

Including Google Search Toolbar, Chrome browser computer version and mobile version, all should fully support applet access. "

At the beginning of the meeting, sandar Pichai said his decision.

The executives in the conference room didn't speak for a while. Many of them had a hunch that Google would enter the field of small programs. Now sandar Pichai's decision is natural.

There are also some senior executives who have joined Google for more than a decade and have deep qualifications, but have traditional ideas, who have raised objections.

"I don't think we should follow the trend of wechat to do small programs. You only see many people use wechat to search for small programs, but have you ever thought that wechat small programs separate wechat from its essence as a core IM communication software.

Today's wechat is like a hodgepodge of chat, shopping and payment. Coupled with the current wechat applet, its program has become more and more bloated and less like a clean chat software. I heard from many friends that they want to delete wechat and use a software with pure chat function instead!

If we Google learn from wechat and add some messy things to the search engine, sooner or later it will become bloated and eventually abandoned by users! "A blond executive retorted calmly.

"Bloated? Mr. walker, do you know that the function of wechat can be dynamically adjusted. You can turn off any function you don't like and just treat it as a pure chat software. As far as I know, your wechat installation package is only a few m in size!"

"Of course, I don't just say that its program is bloated, but the experience and feeling it brings to users. Even if I delete it and leave only the chat function, it can't change its external and product positioning, which has made me feel bloated and complex.

A few years ago, you might have told me that wechat was a chat software. Now, do you want to tell me that it was just a chat software? "The executive called Walker shrugged and didn't agree.

Sandar Pichai shook his head with a headache. Walker, a traditional stereotype, has always advocated the minimalist model. In its recognition, Google should be a search engine, not anything else.

Similarly, wechat should be a chat software, not anything else. He hasn't moved his nest since he joined Google when it was just founded. How do you know that the Internet industry pays attention to the concept of ecosystem? If wechat does all the search one day, what else will Google do then?

Wechat has always hoped to cooperate with Google and embed Google search in wechat, but it has been rejected by Google. The fear is that one day users only know wechat and don't know Google search.

Therefore, for Walker's old-fashioned remarks, sandar Pichai just didn't hear it. If he hadn't made great contributions in the early establishment of Google, he might have been kicked out of the senior management team.

"Does anyone else have a problem?" sandar Pichai asked again. Seeing that he didn't respond to his questions, Walker turned his head and didn't want to know that there were really Walker's allies among the executives present.

"I am also opposed to making small programs. Obviously, the emergence of wechat small programs has greatly weakened and threatened the dominance of Google play, apple appsotre and even Huizhong's own 91 assistants and other app stores.

If we make wechat apps bigger, I'm afraid Google play will have less and less revenue and influence in the future. Many applications are more likely to bypass the app store and directly develop wechat apps. At that time, the sharing and flow will go into the pockets of wechat and Huizhong. We should try our best to prevent this situation.

Therefore, I suggest that the most important thing at present should be to work with apple to put pressure on Huizhong and sign a pumping agreement for wechat apps with them. If the revenue and orders of wechat apps are generated through wechat downloaded from Google play platform, we should also draw a certain proportion of service fees! "

As soon as the executive said what he said, many executives present looked strange. According to him, Google's hand is too long. Because wechat is downloaded from Google play, Google should also draw a profit from the revenue generated by wechat applet on wechat? This is in the entire Internet industry, there has not been such a "shameless" precedent.