Chapter 685

As early as a few years ago, when Huizhong invested in Tesla overseas, Fang zhe thought about when he could participate in or invest in the domestic smart electric vehicle brand.

However, after investigating the domestic automobile market environment at that time and considering that Huizhong was in the critical period of globalization at that time, it was inappropriate to distract too much energy from doing irrelevant things in the main business, Fang zhe played down Huizhong's mind of making cars by himself.

Investing in Tesla can also be said to be optimistic about the potential of intelligent electric vehicles. If you build your own car, isn't that a distraction?

Therefore, it was not until Huizhong went public that Fang zhe wanted to build a car that he slowly revived.

Will Huizhong build a car? What car should Huizhong build? Should Huizhong build the car in person, or just be an investor and not participate in the specific car building business?

These problems have lingered in Fang Zhe's mind for a long time. Making a car must be made, because in the next 10 to 20 years, the penetration of the Internet into the automotive field will be further accelerated. Automotive intelligence and automotive power cleaning are not only the future of the automotive industry, but also an important opportunity to break the current pattern of the automotive market and overtake the traditional car companies in corners.

If you want to build a car, you must hurry to enter now. Otherwise, you will miss the trillion dollar market in the automotive industry in the next 10-20 years.

Moreover, wechat's vision and future mission of connecting everything does not allow Huizhong to give up such a big cake as the Internet of vehicles.

To put it bluntly, Fang Zhe is greedy for the profits of the auto industry, so Huizhong wants to build cars!

What car should Huizhong build? There is no doubt that it must be intelligent new energy vehicles. If traditional fuel vehicles are built, it is difficult to surpass the giants of Volkswagen, BMW and other traditional automobile enterprises who have accumulated technology for hundreds of years in terms of power system alone.

If Huizhong wants to overtake in the corner of the automobile field, it must develop its strengths and avoid its weaknesses, and build intelligent new energy vehicles. There are many categories of new energy vehicles. After many considerations, Fang zhe positioned his goal on the electric power selected by Tesla, the leading enterprise of new car building forces.

As for other fuels and hybrids, Fang zhe predicted that those were just transitions. Even if there were any rookies in the future, it was not too late for Huizhong to invest in time. Therefore, Huizhong decided to build intelligent electric vehicles.

The third question is whether Huizhong should build a car in person or just invest and not participate in the specific car building business. This is the problem that Fang zhe has been thinking about for the longest time. Building a car is bound to be built, but it is a completely different logic to build a car in person or spend money to let others build it.

Huizu personally has the final say to build a car. One of the advantages is what they want to do. The Hui people can make the final decision, but the disadvantage is that the referee will play the ball himself and play with other players. Other players will also question the fairness of the referee. Whether it is Tesla or other new drivers of the car, it will be considered carefully when accepting the investment of the Confederation.

Instead of building cars in person, although Huizhong can be a pure investor and invest in new car building forces everywhere. No matter which new car building force wins in the end, Huizhong can ensure certain interests, but Huizhong can't decide what kind of car will cause.

Because even if Huizhong has the money to invest in the new forces of car making, it is difficult to deeply participate in car making, and it is impossible to decide what kind of car is caused. Just like Tesla invested by Huizhong, in addition to paying money and occasionally voting at the shareholders' meeting, how can Huizhong decide what Tesla looks like in front of strong people like musk?

Huizhong wants to participate in the research and development of Tesla's on-board intelligent system and driverless technology, which is even more unlikely.

Whether it is on-board intelligent system or driverless technology, it is the core and key technology of the future Internet of vehicles and the automotive industry. Huizhong can't just be a silly big spender without mastering these technologies. It's a matter of minutes to be kicked out by others or abandoned by the times.

Under comprehensive consideration, Fang zhe strengthened Huizhong's belief in making cars in person. Although it is suspected that referees will play football in the next game, compared with the core technologies in future fields such as vehicle intelligent system and unmanned driving, these little things are nothing.

After deciding to build a car in person, Fang zhe began to plan how Huizhong should build a car. First, the scheme of direct cooperation with traditional automobile enterprises was directly passed by Fang Zhe. Don't you see that anyone who directly cooperates with automobile enterprises, whether abroad or at home, either makes a bad car or doesn't end up.

Secondly, it is impossible to be an automobile enterprise from scratch. After hundreds of years of development, the automobile industry has hundreds of thousands of patents for the production of a tire. It is basically impossible to be an automobile enterprise from scratch.

Finally, using Internet thinking to build cars has become the best choice for Fang Zhe and Huizhong.

The so-called Internet thinking to build a car is simply to build a car with the thinking of Internet products.

This thinking contains many characteristics. For example, at the beginning, it does not pursue the comprehensiveness and perfection of the product, but directly points to the core needs and pain points of users. First make the product, and then continuously upgrade and iterate around the core needs of the product to improve the product.

For another example, pay attention to light assets, quickly iterate trial and error, outsource manufacturing links to the supply chain, and only do quality control.

This mode of thinking, there is a classic case praised by the industry, that is millet!

Think about Lei Zong and a group of Xiaomi executives who make mobile phones in the case of poverty and poverty, and make Xiaomi mobile phones the first in China and the top five in the world. What they rely on is Internet thinking.

To study Internet thinking, we must review the development history of Xiaomi. As Fang Zhe, who participated in and promoted the founding and development of Xiaomi, it can't be clearer.

At the beginning, Xiaomi did not directly aim at the mobile phone hardware and was not in a hurry to make the mobile phone. Instead, it made the MIUI system first. The MIUI system directly pointed to the pain point of users whose localization of the domestic Android system was too bad. Once it came out, it was widely praised by domestic Android mobile phone users.

Before the release of Xiaomi's mobile phone, I don't know how many Android mobile phone users have painted their mobile phone into MIUI system, become a die hard fan of Xiaomi, and made a lot of contributions to Xiaomi's early community construction and word-of-mouth accumulation.

Later, Xiaomi wanted to make mobile phones, but its strength was not enough. It was impossible to invest heavily in mobile phone factories like traditional mobile phone manufacturers. Therefore, it could only consider OEM and only do quality control. Of course, this model has been the mainstream model of mobile phone industry since Apple began to rise.

Although considering the complexity of the automobile industry, it is not realistic to completely hand over the automobile to other manufacturers for OEM, it has increasingly become the future development direction of the automobile industry to standardize and modularize auto parts and only do their own assembly and design schemes.