Chapter 706

"The lower body has three parts: organization, talent and KPI.

Organization has two meanings. One is a verb, which organizes a group of people together, organizes activities, etc. the other is a noun, which refers to a collective established according to a certain goal and purpose.

What we want to talk about here is the latter meaning.

Mission, vision, values, these things are very important to a company, but these things are empty head and brain. If a company wants to establish and operate well, it must be from virtual to real, and there must be a real framework.

Organization is the operation framework of a company.

We usually talk about organizational structure. In most cases, the organizational structure of a company is divided according to business and work functions, such as personnel department, finance department, marketing department and R & D department. Each department has the responsibilities of each department.

Whether a company can run well or not, the organizational structure is very important.

I think everyone should have experience as an enterprise, or you can see that whether we Alibaba, Huizhong or other Internet companies, we will adjust the company's organizational structure according to the market environment, competition pattern and even talent structure every few years or even a year or two.

For example, if we want to start B2C business, we will set up a B2C business department. We will fight with our competitors and adjust our organizational structure according to the organizational structure of our competitors.

Sometimes, in order to attract or cultivate some talents, or establish exploratory business, special departments may be opened, such as Huizhong future research institute, which has been discussed most in the past two years.

Why do I emphasize the importance of organization? Because organization is like a person's bone. What a person develops into, whether he is tall, fat, short or thin, is often determined by his bone framework.

As the leader of the enterprise, the CEO must understand when to adjust his organizational structure and what to adjust.

Over the past few years, many traditional Internet companies have been transforming to mobile Internet. Then we see that some companies have transformed quickly, some have transformed slowly, some have succeeded in transformation, and some have failed in transformation.

A large part of the reason for those companies with slow and failed transformation is that the CEO did not adjust the company's organizational structure in time according to market changes, or the structure was set up in a mess, which is an empty shelf without combat effectiveness.

Among several major Internet companies in China, I think Huizhong is the best organization. You can look at the development history of Huizhong. They were the first companies to establish mobile Internet business division in China, so they also took many opportunities of mobile Internet.

After the organization, there are talents. When the organizational structure is set up, the key to forming combat effectiveness is talents.

Some people may say, yes, I know talent is very important, but what does it have to do with strategy?

I tell you, it matters a lot!

First of all, a CEO must recruit talents according to his own and the company's strategic deployment. This talent does not have to be the top, but must be the most appropriate. He knows people and makes good use of them. Only by putting the right talents in the right position can the company form combat effectiveness.

Secondly, if the company wants to continue to grow, it can not only absorb foreign talents, but also cultivate its own talents. A good talent training system is very important. No matter how good the people recruited from outside are, they are not as good as the talents trained by themselves. I think everyone should have personal experience.

Finally, to cultivate generals, it is necessary to establish a good successor system. As the saying goes, one soldier will be a nest. A good department head is better than 100 ordinary employees. Similarly, a good enterprise CEO is better than 100 good department heads. I find that many companies are used to cultivating lower talents, but the cultivation of upper talents is not enough It is the most needed leap from ordinary companies to top companies.

Executives of every company should try to get out of the comfort zone. They can't keep him in that position for a long time. In this way, you are wasting his talents and growth, and increasing the risk of the enterprise.

A good system should be that no matter how well he does, he should have competent successors and successors, and he can open up a new battlefield according to the needs of the enterprise.

Looking at the flow of executives within Alibaba, we know that many executives are responsible for or have been in contact with at least two or more business modules. This is an exercise for executives and a test and exercise for the stability of the enterprise organizational structure.

Finally, KPI.

Many enterprises have formulated KPIs. The formulation of KPIs is an art. It is set too high. Employees have no confidence and can't do it. It is set too low. They didn't give full play to the potential of employees and enterprises. They could have earned 100 yuan, but finally earned 80 yuan.

Therefore, a good leader must be a leader who can set KPI.

Good KPIs are formulated according to the market environment, competition pattern, internal resources and employee capabilities.

When making KPIs, many leaders only consider growth and what they want. After doing 10 billion this year, they must do 20 billion next year, 20 billion next year and 40 billion the next year. In this way, the casually determined KPIs either fall far behind the actual situation, or the employees are tired and lose confidence, and finally make KPIs become paper goals and slogans.

Therefore, when formulating KPIs for the company and its subordinates, we must be serious and careful, and grasp the development rhythm of the company in detail. As long as we can grasp the development rhythm of the company and proceed from reality, we believe that the determined KPIs will also have due effect.

Well, the above six points are what I want to tell you today. No matter whether you are inspired or thinking, you should understand the importance of strategy formulation to the company. It is likely that a good strategy will make a great company!

Next, let's have a rest for 20 minutes. When we meet, Fang Zhe, our vice president by the lake, will give you a lecture. Today, in addition to the two of us, seven other honorary teachers will give you lectures in the next five days.

This is also a rare first time for us to get together and give lectures to you. In the future, other teachers by the lake will give lectures to you. If we come back to class, it depends on fate and time.

So I hope you can cherish the courses in the next few days. "

The first class Mr. Ma gave everyone was full of dry goods. Every student listened with interest and gained a lot. Even after class, many students stayed in the classroom to discuss with the surrounding students.

At the same time, the students are looking forward to the next class of Fang zhe!