Chapter 727

"I only work hard at watching videos and chasing dramas. What about other functions? Games, chatting and reading novels are all important uses of pad!"

"Does president Fang mean to put the TV on the pad instead of the mobile phone?"

"Now Xiaomi pad uses MIUI system just like Xiaomi mobile phone. If we only make video, do we have to develop a customized operating system for Xiaomi pad?"

The executives talked in succession. Mr. Fang Zhe and Mr. Lei didn't speak, leaving enough time for the executives to discuss.

After a while, President Lei said:

"If you have any doubts about the suggestions put forward by president Fang, you can put them forward directly."

"President Fang, according to your opinion, do you want to further castrate the current MIUI system and only retain or specifically optimize the video streaming media?" an executive asked first.

Fang zhe nodded and said:

"Yes, what an executive said just now is good. You can think that the positioning of Xiaomi pad is to install the TV into the pad instead of the mobile phone into the pad. In addition to meeting and optimizing the function of video playback, other redundant functions can be cut off."

This, executives looked at each other, a pad that can only watch video, but there is no pad in the market!

Seeing that the executives still have doubts, Fang zhe patiently explained:

"Previously, the product positioning of Xiaomi pad was the same as that of Xiaomi mobile phone, which was cost-effective, but the actual situation was that users did not buy it.

Why?

Because pad is an extended function of mobile phone, most users buy pad mainly for leisure and entertainment.

The main part of leisure and entertainment is watching videos and playing games.

Everyone should be very clear about the requirements of the game on the performance of the equipment. If users rush to play the game and buy a pad, they must have great requirements for the chip, system fluency, game fluency and adaptation of the pad. However, the performance of Xiaomi's first generation pad is obviously not satisfied.

Even if the chip and performance requirements of Xiaomi pad meet the configuration requirements of the game, the game manufacturers' lack of technical support for the Android Tablet will give users priority to apple rather than Xiaomi.

Therefore, the remaining breakthrough point of Xiaomi pad can only be watching videos.

As long as this demand can be done well, Xiaomi pad has crossed the threshold of success with one foot! "

Fang zhe explained that although Xiaomi executives still have doubts, most people have recognized and agreed with Fang Zhe's view that the core function and selling point of the next generation of Xiaomi pad is to watch video dramas.

How to focus on this core demand and product positioning to do a good job in the next generation of Xiaomi pad? Around this issue, executives brainstorm.

First of all, the excellence of Apple's iPad has doomed that Xiaomi pad can only work in the low-end field in a short time. Xiaomi pad priced at more than 2000 yuan is not considered by Xiaomi for the time being.

Secondly, since we focus on the research and development of video watching and drama chasing functions, the cost of Xiaomi pad can be reduced, which is similar to expanding the screen of Hongmi mobile phone at the lowest end, and then cutting off many hardware or software functions that have nothing to do with watching video.

According to the rough calculation of the person in charge of the on-site supply chain department, the cost of Xiaomi pad can be reduced to less than 400 or even 300 yuan, which is nearly twice as low as that of the first generation of Xiaomi pad!

The cost is nearly doubled, which means that the selling price can be nearly doubled.

Last year, the price of Xiaomi's first generation pad was 999 yuan for 16g version and 1299 yuan for 64g version. According to this calculation, the price of the new generation of Xiaomi pad after this drastic reform can be reduced to 499 yuan and 699 yuan! The price is lower than that of the best-selling red rice mobile phone!

499 yuan to buy a pad, which is much cheaper than the miscellaneous fake pad in the market. The price is four or five times lower than Apple's cheapest ipadmimi series. If no one buys such a low price, I'm afraid Xiaomi pad will have no way out!

Xiaomi executives are excited one by one. They seem to see the hope of Xiaomi pad to open the market.

At this time, Fang zhe added:

"We used to make Xiaomi mobile phones from the middle end to the low end, and then to the high end. This time, the pad is different. We first hit the low end, then slowly hit the middle end, and finally hit the high end to compete with the iPad!

The target user group of the next generation of Xiaomi pad is the female users who use mobile phones, especially small screen mobile phones to chase dramas. We should let them feel the benefits of chasing dramas with Xiaomi pad. The marketing focus of the marketing department should be on this. In terms of the choice of product spokesmen, they should also be the guests of current popular variety shows or the protagonists of TV dramas.

In addition, Xiaomi pad should also cooperate deeply with mainstream video software in the market such as Youku Tudou, iqiyi and Tencent video, and carry out marketing cooperation and publicity from a variety of strategies such as content customization, targeted traffic, buying Xiaomi pad and sending it to website members! "

Hoo! Fang Zhe's words let Lei and all the executives present at Xiaomi breathe deeply, because they know that there is no reason why they can't do the next generation of Xiaomi pad according to president Fang's suggestions!

......

After the next generation Xiaomi pad seminar last summer, the Xiaomi pad Department began drastic reform and adjustment in accordance with Fang Zhe's suggestions. Until June this year, the new generation of Xiaomi pad, that is, Xiaomi pad 2, finally came to the official release and meeting with consumers.

On the morning of June 12, Xiaomi PaD2 press conference will begin at Yanjing National Convention Center.

As a product that Fang zhe personally participated in the improvement and adjustment, Fang zhe naturally came to the press conference of Xiaomi PaD2 without exception.

However, today's Xiaomi press conference is very different from any previous Xiaomi press conference, that is, more than 90% of the female Xiaomi fans and audience!

It can be said that today's Xiaomi PaD2 press conference is a press conference specially held by Lei and Xiaomi for female users!

As soon as Fang zhe came out of the VIP passage, he heard a scream of Yingyan.

Fang zhe looked around. Many female audiences who saw and found themselves were constantly screaming and shouting.

"Look, look, Fang Zhe is really coming!"

"Fang Zhe, I love you!"

"Sister, I didn't lie to you. I said Fang zhe oba must come to the press conference!"

"He is really handsome, more handsome than on TV!"

"That's, and I don't see who likes the man!"

"I heard that Xiaomi PaD2 is a drama chasing artifact specially designed by Fang zhe oba for our girls. If it weren't for Fang zhe oba's face, I wouldn't have lost the loser brand of Xiaomi!"

In front of the venue, Mr. Lei, who was preparing for the press conference, smiled bitterly and raised his hand and touched his nose.

How do you feel that today's Xiaomi PaD2 press conference is more like Fang Zhe's star chasing scene?