Chapter 729

The popularity of Xiaomi pad 2 has reversed the disadvantage of poor reputation and sales of the first generation of Xiaomi pad. At the same time, it has also opened a new idea for domestic mobile phone manufacturers who want to be pad.

The Kindle sells by reading, and the Xiaomi PaD2 sells by watching video plays. Can we find a similar selling point? Listen to the music? play a game?

Obviously, the pad with music as the selling point is still a little unreliable. After all, the pad is a large screen electronic device. If you want to take music as the selling point, you might as well make an MP3!

Therefore, some active manufacturers focus on playing games!

Playing games is also one of the main uses of pad. Compared with the small screen of mobile phone, pad plays games and has a different pleasure.

Several major domestic mobile phone brands, including vivo, oppo, Huawei and Lenovo, have begun to discuss the internal project establishment and ponder the game pad.

Of course, some of them have chosen to follow the trend. Xiaomi PaD2 is a pad specially used for watching video dramas. After all, the success of Xiaomi PaD2 has been verified by the market and achievements. They can get a piece of the game now.

In June, the hot sale of Xiaomi PaD2 rekindled the hope of domestic mobile phone manufacturers to make pads. On the other hand, Alibaba's internationalization after listing has also taken a solid step.

On June 22, Alibaba officially announced that it spent a huge amount of US $1 billion to take 51% of the shares of lazada, a Southeast Asian e-commerce platform, and hold the controlling stake.

Lazada, whose Chinese name is laizanda, was founded in the spring of 2012. Its founder, Pierre Penglong, is a French son-in-law living in Singapore all the year round. After making some money by reselling goods from Southeast Asia to France, Penglong founded an e-commerce platform to Zanda and soon obtained the angel round investment of win-win capital.

Subsequently, through "learning" the self operated model of Amazon, the largest overseas e-commerce website, laizanda soon opened the market in Southeast Asian countries such as Singapore, Indonesia, the Philippines, Thailand, Vietnam and Laos.

At that time, Amazon did not officially enter the Southeast Asian market. Whether in terms of website localization or logistics distribution after-sales service, laizanda, which is rooted locally, is much more popular than Amazon, which is full of international norms. Since then, Zanda has soon become the largest e-commerce platform in Southeast Asia, accounting for more than one-third of the whole Southeast Asian e-commerce market.

Over the past three years, laizanda has experienced several rounds of financing, and its valuation has soared from $2 million in the angel round to $2 billion today!

Laizanda is also one of the unicorn enterprises with the fastest growth and most potential in the valuation of Zhongying capital's investment in Southeast Asia.

This time, Alibaba invested US $1 billion to control Zanda, which is the result of Fang Zhe's personal supervision of President Ma on the eve of double 11 last year. Ma and Alibaba have always had the ambition of internationalization, and have gathered the tentacles of all over the world and the seed investment of all win capital all over the world,

Lay the foundation for Alibaba to take over the offer to Zanda.

Of the US $1 billion invested by Alibaba in laizanda, US $500 million is used to acquire the newly issued shares of laizanda, and the other US $500 million is used to acquire the shares transferred by several major shareholders of laizanda, including 12% of the shares transferred by Zhongying capital, 8% of the shares transferred by Huizhong, and all 6% of the shares held by another major shareholder of laizanda, European Internet investment company.

After Alibaba's investment, laizanda's ownership structure has changed into that Alibaba holds 51%, Huizhong holds 30%, Zhongying capital holds 4%, Peng Long and the whole founding team hold 9%, and other shareholders hold 6%.

Three years ago, zhongwin capital invested US $500000 in Zanda, and now withdrew with an income of more than US $100 million. During this period, the return on investment was more than 200 times. No wonder President Ma has been nagging. He and Alibaba are the successors of Fang Zhe and zhongwin capital.

Although Mr. Ma complained, both he and Alibaba were very happy to take this offer.

Since its listing last year, gaine Alibaba has become the master of money like Huizhong, who is rich and powerful. It can use a mere US $1 billion to win the controlling stake of the largest e-commerce platform in Southeast Asia and put the whole Southeast Asian market into Alibaba's e-commerce empire. This account is cost-effective.

On the other hand, Fang Zhe, Zhongying capital and Huizhong are also happy to see Alibaba holding come to Zanda. Zhongying capital has completed its mission of investing and supporting unicorn in the start-up period, and profit-making exit is the best choice.

Huizhong, who only entered in round a and round B, needs to work with Alibaba to promote the rapid development of laizanda and the whole Southeast Asian e-commerce market for a long time in the future.

Now, the annual turnover of the whole Southeast Asian e-commerce market is only more than US $6 billion. Laizanda accounts for one-third of the market share of the whole Southeast Asia. Its annual turnover is only about US $2 billion, equivalent to less than RMB 14 billion, which is inferior to the annual turnover of Alibaba's Taobao in 2006.

It can be said that the whole Southeast Asian e-commerce market is at the domestic level in 2005 and 2006, both on the eve of the outbreak of the whole e-commerce market and in the era of recklessness and famine of the e-commerce industry.

After coming to Zanda, Alibaba holdings will, in combination with its leading experience in the e-commerce industry for many years, help and improve important e-commerce links such as logistics, warehousing and supply chain in Southeast Asia by sending executives, teams and technical support to Zanda.

Huizhong will also cooperate with Alibaba to accelerate the development of laizanda in cloud computing, payment, advertising and marketing traffic introduction.

Investing in laizanda is an important step taken by Alibaba on the road of overseas and internationalization. After Alibaba announced the news of investing in laizanda, JD, Alibaba's largest domestic competitor, and Amazon, Alibaba's largest overseas competitor, have different reactions.

On July 1, the first day of July, as usual, JD will hold a core executive meeting on the first working day of each month to discuss and summarize JD's internal and external related work. At this meeting, the news of Alibaba investment holdings to Zanda has also become one of the topics discussed.

"UAV delivery and express delivery must be the future of the express industry. Since Huizhong intends to promote our cooperation with Dajiang in this regard, it is natural for us to promise cooperation. This matter was considered and passed, and Li Wei is responsible for promoting and docking.

On the next topic, on the 22nd of last month, Alibaba announced the news of investment holding Southeast Asia e-commerce platform laizanda. What do you think about this? "