Chapter 741

Tiktok overseas, tiktok's user numbers are growing rapidly as WeChat has seen in the video.

Besides the tiktok and the son of Huizhong, other entrepreneurial projects can not have such good luck and resources. They want to attract users to register, and they can only rely on their own ways.

Floor 28, jinhongqiao International Center, Louguanshan Road, Changning District, Jianghai City, an enterprise that will affect and change the pattern of China's e-commerce industry in the future, pinduoduo, online!

Looking for 10 entrepreneurs from outside, I asked, is there any entrepreneurship opportunity in China's e-commerce industry? At least nine and a half will say: "no, the opportunity has long been monopolized by large e-commerce enterprises such as Alibaba and JD!"

However, Huang Xiaozheng doesn't believe in evil! China is so big, with a population of more than 1.3 billion. In rural areas, those uncles and aunts who don't even know what online shopping is, as well as all kinds of low-income and careful people, how can the population add up to 200 or 300 million? Isn't this an opportunity?

In this way, Huang Xiaozheng, who identified the target user, founded pinduoduo.

Before founding pinduoduo, Huang Xiaozheng had partnered with his friends to open a game company. In addition, Huang Xiaozheng also founded another e-commerce company to spell the goods!

The selling point of good goods is to spell orders. When users invite friends to spell orders, they can get certain discounts and buy good goods at a cheap price.

At first glance, it seems that putting together good goods is the group buying model that has been popular in the Internet industry in recent years. Meituan's early core business and the disappeared handle network are all on fire.

In fact, there is a great difference between those group buying websites.

First of all, the main commodities that spell good goods are fruits and agricultural and sideline products, good or bad, large quantity and cheap.

Secondly, Huang Xiaozheng aims at social platforms with huge traffic such as wechat and microblog. He firmly believes that social e-commerce must have great potential and opportunities!

Under the combination of the two points, the goods sold online for less than half a year have achieved remarkable results. So far, millions of users have accumulated, with a daily order quantity of more than 100000 orders!

However, the spell goods belong to the self operated mode similar to JD. All users purchase, package and ship the goods by themselves.

This can not help but make Huang Xiaozheng think about it. If the business model of JD and Alibaba is opposite, there should also be a social e-commerce platform of platform model corresponding to the self operated model of spell goods. This is spell Duoduo!

After several months of intensive preparation, pinduoduo went online. In order to quickly promote pinduoduo and verify his belief that social e-commerce will have the potential for a big explosion, Huang Xiaozheng designed many "playing methods" for pinduoduo.

Yes, play!

Pinduoduo, born out of the game team, has very different genes from serious and old-fashioned e-commerce platforms such as Taobao Jingdong.

At the beginning, Huang Xiaozheng and the whole pinduoduo R & D team regarded pinduoduo as a game, a social game that can buy things.

Traditional e-commerce websites such as Taobao Jingdong are business models waiting for users to come to the door. Only when users have demand and want to buy things, they can go to these websites. Pinduoduo is different. If users don't come, I'll ask you to come. Even if you don't buy, I'll let you participate!

What if you want to involve users who don't take the initiative to buy things? Let users in need drag it in! This is one of the essence of social e-commerce.

In Jianghai City, aunt Wu, who lives in the alley of Jing'an District, is a very good person. On weekdays, whether it's daily necessities or basic necessities, she always makes careful calculations and saves everything she can.

A few days ago, she used the spell goods app introduced by her friend. After she bought a whole box of apples of 10 jin for less than 10 yuan, she fell in love with this app.

Although there are several broken apples, it's very cost-effective to open the broken apples and buy a whole box of apples for 10 yuan!

Today, aunt Wu opened the goods and suddenly found a new activity on it. Download pinduoduo app and get the heart goods for free!

Aunt Wu hesitated. Years of life experience told her that free is either a liar or a liar. How can there be a good thing in the sky?

However, thinking of these days, she has bought several boxes of fruit cheaply on this app, and aunt Wu decided to have a try.

Aunt Wu, while clicking on the download, is also alert to the fact that as long as the app wants to verify the code and ID number, she will not give it up at once.

Fortunately, this app called pinduoduo is as simple as pinhaohuo. As long as you click wechat to log in, you can register directly.

Just entering pinduoduo app, an activity page pops up, bargain for free!

"Choose one of the following products and get it for free if you cut it to 0 yuan!"

Looking at the commodity list below, aunt Wu casually clicked the free take button under an electric rice cooker.

The first step is to confirm the receiving address. Aunt Wu compared it. This address is the address she filled in on the goods. There's no problem.

Click next, the icon of soybean milk machine will pop up on the page, and click the button to get a chance to chop.

Click blast chop!

The page suggests that Aunt Wu was lucky and successfully cut 735.00 yuan at once! As long as you cut another 15 yuan, you can get the rice cooker for free!

Aunt Wu is a little excited!

She quickly clicked the button "click again, have a chance to cut 6 yuan" at the bottom of the page!

WOW! Cut another knife, cut off 6.25 yuan, only 8.75 yuan to get the rice cooker for free!

Aunt Wu is excited. The button below suggests that you can cut her again as long as you share a wechat group chat!

Aunt Wu clicked the sharing group chat and sent the sharing information to the group who often buy vegetables and chat with several old sisters. Playing mahjong is a red envelope!

Link: [I'm bargaining to get the rice cooker for free, but you're short of a knife!] I'm participating in the bargaining. You can get it for free for 0 yuan. Cut it for me!

"Lao Wu, what's your hair? It's rice cooker and knife."

"Lao Wu, did you quarrel with Lao Qian? Don't use the knife!"

"What links are these? Lao Wu, don't send these links indiscriminately. It's easy to get caught in a virus!"

...

Despite the questions of the old sisters in the group, aunt Wu returned to spell more. WOW! Cut another 1.2 yuan! Only 7.55 yuan is needed to get the rice cooker for free!

Page tips, share another group chat and double the bargaining amount!

What else do you say? Share!

Aunt Wu clicks the button below and successively sends the sharing information to her family group, community owner group, community square dance group and so on.

At this moment, the amount on the page has been cut by Aunt Wu to only 0.5 yuan!