Chapter 429

Shao Yibo's suggestion can be said to be in line with the rules. Publicity and promotion are the road that any emerging industry, new company and new brand must take.

"If I remember correctly, you have a special network drainage team under your hand. Can't their publicity effect be good?"

Gao Mu said and looked around. He didn't seem to see the responsible group leader.

Also, at his level, he can't participate in today's meeting, which also proves the current position of publicity mouth on the company's platform.

"Mr. Gao, there are only three team leaders together, and you can just arrange a 20-hour shift. Moreover, you should be very clear that it is impossible to attract much traffic just by sending soft articles on portal websites and posts in some miscellaneous forums."

Shao Yibo is still uncomfortable with publicity. He has always wondered why Gao mu, a boss who is not stingy and willing to spend money, is unwilling to spend a little publicity money?

He had in-depth exchanges with Tan Yangying and other management. The reason why Duobao Pinpin is such a beginning is that it is not popular at all. The lack of advertising is definitely the main reason.

But the boss didn't want to, and they couldn't help it. Everyone's money was in the boss's pocket.

They are the management of the company, but they have nothing to do under the system of large expenditure one pen policy.

You can't tie boss Gao's hand and force him to sign and pay for it?

Hey, hey, if they dare to do this, they will be laid off.

"It seems that you are very dissatisfied with the publicity? Does everyone think so?"

Smile and look around.

The participants with similar sitting posture and different thoughts looked up at each other, and then nodded the same.

It should be said that everyone except Gao Mu has this idea.

"Well, since you are not satisfied, do you have any good suggestions?"

Back to the topic Gao Mu asked Shao Yibo before.

"Mr. Gao, do you think we can do this? We should keep the soft articles on the website and the posts on the forum, and it's best to strengthen it." seeing that Gao Mu's mouth is loose and his attitude shows signs of softening, Shao Yibo is unwilling to delay for a moment. "Then we hope to increase the advertising of paper media such as books, magazines and newspapers."

The rise of the Internet and the development of Internet media must take the replacement of paper media as the goal and trend.

However, it is undeniable that in the early stage of Internet development, in the first year of the turn of the century, paper media is still the big brother of network media.

In the society, the radiation of newspapers and magazines among the common people is beyond the toddler's networking power.

Therefore, the publicity of paper media is essential and very important.

"That makes sense. Is there anything else?"

He took out a book from his backpack for thousands of years, turned to one of the pages and asked for comparison.

"There is also advertising on radio and television, which is more important."

Not only is Shao Yibo anxious, but Tan Yangying can't wait to express her ideas.

Radio stations do not say these, but television has already begun to enter thousands of households. Whether it is before and after the play or inserted advertisements in the play, this is a tradition loved by the people.

Although it has not developed to the point of inserting TV dramas in advertisements, TV advertisements are still inseparable from people's cultural and entertainment life.

According to their expectation, advertising for one yuan on TV will bring at least one yuan and five yuan to the website in the long run.

This is still the most conservative prediction. The actual effect should be better.

"Well, TV advertising really needs to be launched, but we can't worry about it. We still need to find a suitable spokesman and excellent advertising copy."

Gao Mu agrees a little. Unlike text and picture advertising, screen video advertising similar to TV requires not only more investment, but also much higher requirements.

"It's not difficult. We can find a professional advertising company to do it. We just need to put forward the needs and the results we need to achieve, take out the budget, and leave the rest to them."

Although they didn't do these things, they had already inquired about the market in private and had a certain understanding of some processes of advertising shooting.

"I'll take a look at this. Do you have a good advertising company?"

It is not that Gao Mu despises the creativity and ability of advertising companies, but that he has his own ideas when he looks for them.

Even if Shao Yibo and others don't mention it, after the Spring Festival, he will brewing the shooting of advertising.

He has creativity and shooting candidates. The only thing he lacks is the executive advertising company or advertising director.

"Yes, I'll report it to you after I've sorted it out."

Both joy and sorrow.

Gao Mu's reconsideration made them continue to be stuck in their throat. Gao Mu's initiative to ask good advertising companies made them hear hope.

"Don't be too depressed. The preliminary results in the first month can't explain anything."

The current atmosphere of Duobao Pinpin is from senior management to ordinary employees. One is worried. Only boss Gao, who is superior, doesn't care and is very relaxed.

"By next year, you will find that the world is suddenly different."

After thinking about it, Gao Mu finally added that God is mysterious.

"Mr. Gao, it's better day by day and better year by year. This is the biggest expectation of all of us."

"Don't worry, in a few years, our days will be booming. I just hope you don't fall behind. I also look forward to that in three or five years, we can still fight side by side and share the prosperity of the world."

"Hahaha, how can you be so familiar with sharing the prosperity of the world?"

Tan Yangying smiled and remembered this sentence. She always felt that she had heard it.

"Familiarity is right, which means that this is also the voice of everyone." where did this come from and why are you familiar with Gao mu? Naturally, you know: "I have something to say later. Do you have anything else to say?"

Sincerely hope that the following people can speak freely, express their views, and say their one, two, three, four, five on the same thing.

Many things, many things, need to be thought collision. Fierce discussions often burst out different sparks. A shocking idea may come out with passion at this moment.

"President Gao, in fact, we have another idea, that is, we don't know if we can say it?"

Shao Yibo said with a complex expression.

"That's it. There's nothing wrong to say during the meeting. Just speak freely if you have any ideas."

What should not be said? Haven't you already said it?

"Can Duobao be divided into two platforms?"

the breaking of rock frightens the heaven!

Gao Mu's eyes suddenly contracted, and then slowly relaxed. The pen in his hand didn't turn, and the man sat up straight again.

Everyone familiar with boss Gao knows that he is serious.

"Why?"

If he wasn't confident, he really doubted whether Shao Yibo was a roundworm in his stomach. How could he know this idea.

Duobao Pinpin has buried the plan of splitting since he took the four character name. He is also waiting for the opportunity.

"Didn't you always want me and Mr. Tan to pay attention to Hangzhou? So we made an in-depth investigation on the business model and methods of the Forty Thieves company."

"So..."

"So we found that in the current domestic ecological environment, the time to do the C-end is not mature, but the b-end. The extensive business to business transactions are very suitable for the operation of online platforms. It saves time, worry and effort, and can establish an ecological balance circle at the fastest speed."

"So, do you mean to split Duobao into two platforms, one to maintain the current state and still do mass business, while the other platform to do bulk business and act as a matchmaker between enterprises like Hangzhou?"

indeed.

Gao Mu casually said Shao Yibo's idea, which coincided with the idea in his stomach.

"Yes. We suggest that Gao always think about what he just said. From our analysis, it is beneficial and harmless for the development of Duobao Pinpin to take two steps."

"I understand what you mean and think about it. However, it can't be decided and operated in a moment and a half. Let me think more."

To be honest, Gao Mu is very happy that Shao Yibo and Tan Yangying can put forward such a plan. Facts have proved that he did not read the wrong person. Shao Yibo and Tan Yangying really have a bright future.

"High..."

Before Shao Yibo continued to burn the fire, Gao Mu's mobile phone rang and it was still a text message.

Frowning for a long time, I don't know what the so-called Nuo mouth: "well, you sort out your ideas and give me a feasibility report. I have something to do temporarily. I'll go first."

Boss Gao really left. He came suddenly and left in a hurry.

Leave a room of people and continue their unfinished meeting.

……