Chapter 94

In fact, in my heart, baozixuan doesn't really want to occupy other people's patents, but this is business. If you don't play some means, you have no entry point for Lego, a family business with completely independent intellectual property rights and relatively traditional family business.

I can only be a rogue to take off quickly for my career. After all, there are so many good projects in the world. With the current strength of black cloud group, if you want to make money, you can only choose those products with relatively simple production but full creativity. Lego is one of them. Otherwise, you don't have so much money to invest in high-end technology industries.

KK Christensen came to a private hospital in billon. His father, old Christensen, has been hospitalized here for a long time. He comes here every week to talk with his father.

After seeing KK Christensen coming, the nurse was puzzled. After all, he came every time at a very fixed time. He came once a week and never changed for more than a year.

I learned from the nurse that my father had just fallen asleep and went to the doctor to learn about my father's condition. KK Christensen fell asleep on the sand side in the ward.

Old Christensen woke up and saw his son lying on the sofa asleep. He thought a lot of things in his heart. This picture hasn't appeared for a long time. Since he was ill and hospitalized, everything in the company has been on his son, which is really difficult for him.

He didn't wake up his son. He didn't wake up until four o'clock kk- next. It seems that he hasn't slept so steadily for a long time. It turns out that he is still so dependent around his father and has a lot of physical and mental relaxation.

Old Christian: "you wake up KK, come to me. What's the matter. Otherwise you wouldn't come to the hospital at this time. "

KK Christensen: "how are you? I didn't bother you to rest!"

Old Christian: "it's okay, I'm used to it. It's just hard for you KK. I haven't seen you sleep so well for a long time. "

KK Christensen: "that's good! Recently, there are many things in the company, so I'm busy. Look at this. "

After that, he took the black cloud villains out of his bag and put them on the table. Old Christensen was very excited when he saw these villains. After all, people who have been building blocks all their life still have very poisonous eyesight, but after taking a look at them, he found that they are not LEGO products, and immediately wondered a lot. Look at KK Christensen, he's waiting for KK's answer!

KK Christensen, who knew that his father wanted him to explain, said: "this is the black cloud villain produced by Xiangjiang black cloud group, and it is designed according to the hole position of Lego building blocks. They have applied for a patent and come to cooperate with us, but the other party has too much appetite. I can't make up my mind. I'll come and see if you have any solutions."

Hearing what his son said about the black cloud group, how come he has never heard of this company! This can't blame old Christensen. He has been in the hospital for so many days and has no contact with the outside world. And it hurts your eyes to read the company's statements every week, so you don't have time to read the newspaper.

KK Christensen: "the black cloud group was established last year, but the company is developing rapidly. Now they produce the best games on the market. And the Walkman is also developed and produced by them. "

Then he took out a black cloud walkman. After seeing this product, combined with the villains on the table, old Christian knew that black cloud group had too many strong Legos in terms of processing and production capacity and quality.

Old Christian: "the processing capacity of black cloud group is better than ours. What are their requirements?"

KK Christensen: "they want patent production authorization in America and Asia, and they can develop these two markets."

Old Christison: "with the current strength of Lego, it is difficult to develop the American and Asian markets in a short time. We don't have this strength at all. In combination with the other party holding this villain, it is clear that we are forcing us to make concessions. It seems that the black cloud group is bound to win, but they also show an urgent need for cooperation. This is an opportunity for us. "

"Both the patent authorization and the market can be handed over to them, but we want the free use right of this villain. You're paying a huge royalty. Then we have to work hard on the profit sharing every year, even if it's not our production, we won't earn less, and there is no quality problem of smashing our brand with each other's processing capacity. "

Hearing his father's words, Jiang is old and spicy. Yes! Looking at each other's urgent needs, I can offer a sky high price and share profits every year. This is not a problem!

Next, the father and son discussed the details of cooperation with heiyun group and problems to be noted in the hospital.

After returning to the hotel, Bao Zixuan was also considering how much money he could accept. In fact, according to the scale of LEGO development in future generations, it was worth $1 billion, but he didn't have that much money. It's just that you can't earn less than investing in LEGO.

Looking at the sales data and overall operating costs of LEGO over the past three years brought by Yamashita Hengyi, these are the results of a survey conducted by a European research company at a high price. Seeing the data mostly analyzed from the tax aspect, it can be seen that the survey company has a strong political power.

After breakfast the next day, heiyun group came to the reception room of LEGO headquarters again! This time, the two sides went straight to the theme, because baozixuan booked a ticket back to Xiangjiang in the evening, and his mother's birthday was coming. If there is no suitable gift in Europe, you can only buy it in Xiangjiang.

Bao Zixuan: "Mr. Christison, is the combination of our black cloud villain and Lego building blocks perfect? Children will have more fun! What do you say? "

KK Christian: "it's a nice gadget, but he's useless without Lego blocks. Without him, Lego blocks are Lego blocks. "

When KK Christensen said this, baozixuan didn't say anything. He understood that this was just a conventional means to suppress the opponent in the negotiation to increase his own interests.

Bao Zixuan: "I don't like wasting my time in business negotiations. I discuss and even quarrel with each other because of a little interest. Sitting by the computer at that time will create more value in the laboratory. You can say how the black cloud group can get the patent authorization in Asia and America. "

Steamed stuffed bun Xuan knows his weakness, so he tries to communicate less with the negotiating object every time he negotiates. That's not easy to see weaknesses.

KK Christensen of heiyun company knows the character of baozixuan and that he is a talented engineer. He presides over the research and development of many products of heiyun.

"Of course, I also hope that the negotiations will be concluded soon. I hope that black cloud group can pay US $10 million at one time to purchase the patent production license of Lego building blocks in Asia and America. And we also need 20% of the profits as the additional application fee of the patent. We don't want to discount cash into black cloud. We can use the most advanced production equipment. And the black cloud villains will give it to us for free. " KK Christensen said.

Baozixuan, who knows the development potential of Lego, is paying $100 million to buy out the patent production license in Asia and America. It's cost-effective, but he can't let others make an offer as a fool! That's the future. What if Lego's follow-up development doesn't work!

Bao Zixuan: "it seems that it's all paid by heiyun. LEGO doesn't pay at all. He has to get heiyun villain for free. I don't like bargaining. There's no problem with more than $10 million equipment. In addition, 5% of the sales profit is used as additional patent use fee, which is an international practice. "

"If necessary, black cloud group can take out some funds to jointly develop new products with LEGO."

KK Christensen: "the others remain the same, 10% profit sharing."

In fact, this is the bottom line he negotiated with his father. After all, he has no ability to develop the market, and it's no big deal to let him go.

Bao Zixuan: "no problem, happy cooperation."

Hearing baozixuan's happy promise, KK Christensen felt that it would be less, but if he went back on his promise, it would be very bad for Lego's credit.